Toast TV's news selection
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Toast TV's news selection
London based corporate and commercial video production house. http://www.toasttv.co.uk
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CBS, NBC and Fox head to court over Dish ad-skipping feature - Kansas City Star

CBS, NBC and Fox head to court over Dish ad-skipping feature - Kansas City Star | Toast TV's news selection | Scoop.it

Ever since, TV networks have been jamming the airwaves with longer, louder and more insistent ads, and viewers have found increasingly sophisticated ways of avoiding them.

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Presidential campaign ads are everywhere, but do they work? - Plattsburgh Press Republican

Presidential campaign ads are everywhere, but do they work? - Plattsburgh Press Republican | Toast TV's news selection | Scoop.it
Presidential campaign ads are everywhere, but do they work?
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"Road Trip" - Official 2012 Honda Pilot TV Commercial

The road trip made better. The SUV made better. The redesigned, 8-passenger Pilot. Smarter thinking, from Honda. View the extended cut of the TV commercial h...
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toast news | corporate videos, television commercials and video ...

toast news | corporate videos, television commercials and video ... | Toast TV's news selection | Scoop.it
Television commercial production is a large part of what we do at Toast. We're privileged to work with the world's top brands and produce ... Before making a corporate video. Here is our guide on what to think about before ...
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YouTube launching food channel with TV veterans - LubbockOnline.com

YouTube launching food channel with TV veterans - LubbockOnline.com | Toast TV's news selection | Scoop.it

A former top executive at Food Network who oversaw the launch of its sister network, Cooking Channel, said HUNGRY will feature professionally produced videos worthy of any...

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Get your free Oral-B Pro Expert sample at Super Savvy Me.

Have you seen our latest Pro-expert TV ad and would like that free sample you've heard about?
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Ray Ban - Bright light - app case study

Spring is finally here again, which means that people are getting back outside to hang out in the sun.
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Alcohol Advertisers Launch Self-Regulation Pact ... - Advertising News

Alcohol Advertisers Launch Self-Regulation Pact ... - Advertising News | Toast TV's news selection | Scoop.it
As regulators threaten further restrictions on the estimated $2.6 billion spent on alcohol marketing in Europe, the biggest advertisers are launching a Responsible Marketing Pact today to strengthen self-regulation.
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ToolsOnAir and Molden Media Introduce Real-Time Social Media Integration at NAB 2012

ToolsOnAir and Molden Media Introduce Real-Time Social Media Integration at NAB 2012 | Toast TV's news selection | Scoop.it

In cooperation with Munich-based Molden Media GmbH, ToolsOnAir will be introducing just:social, the first application of its kind for integrating interactive social media into broadcast and IPTV. Based on ToolsOnAir´s proven real-time graphic engine, just:social provides a comprehensive toolkit of social media integration for video broadcasters.


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Brands Cheer Their Virtues With Anniversary Candles - New York Times

Brands Cheer Their Virtues With Anniversary Candles - New York Times | Toast TV's news selection | Scoop.it
New York TimesBrands Cheer Their Virtues With Anniversary CandlesNew York TimesMultiple brands are celebrating anniversaries this year with ads online and in social media like blogs, Facebook and Twitter as well as campaigns in traditional media...
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YouTube unveils new ad model for channel sponsorships - Econsultancy (blog)

YouTube unveils new ad model for channel sponsorships - Econsultancy (blog) | Toast TV's news selection | Scoop.it

To correspond with a new focus on channels, YouTube has announced a new ad model that will see the site attempt to monetise partnerships with Reuters, Sony, Warner Brothers, Universal – and just this week, Disney UK.


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NBCU to Host Second Symposium on Social TV - Adweek

NBCU to Host Second Symposium on Social TV - Adweek | Toast TV's news selection | Scoop.it

NBC Universal is holding its second symposium on social TV in seven months tomorrow. Is that really necessary?

Well, considering the first event was about 30 million iPads, 50 million GetGlue check-ins and at least 9 zillion TV-related tweets ago, maybe so. After all, social TV was barely understood the last time NBCU held such a gathering.

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Ashton Kutcher to play Steve Jobs in biopic - Fox News

Ashton Kutcher to play Steve Jobs in biopic - Fox News | Toast TV's news selection | Scoop.it

Kutcher, 34, will take the lead role in the indie biopic "Jobs," which will chronicle the Apple co-founder's life from a wayward hippie to his overwhelming success at the company that created the iPod, iPhone and iPad.

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Pepsi with Katy Perry 2012 Commercial Song Part Of Me by Katy ...

Pepsi with Katy Perry 2012 Commercial Song Part Of Me by Katy ... | Toast TV's news selection | Scoop.it
Pepsi with Katy Perry 2012 Commercial Song Part Of Me by Katy Perry. Monday, July 2, 2012. Labels: Katy Perry, Music video, Non-alcoholic drinks, Pepsi. These days, Katy Perry is very hot celeb for women, to women and by women.
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New ad zapper has TV networks worried about sales - Vineland Daily Journal

New ad zapper has TV networks worried about sales - Vineland Daily Journal | Toast TV's news selection | Scoop.it
Hot HardwareNew ad zapper has TV networks worried about salesVineland Daily JournalAds-free watching doesn't kick in until 1 pm NEW YORK — The maker of a new DVR that lets consumers zap away broadcast TV commercials at the touch of a button suggested...
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Some canceled TV shows saved by Netflix, DirecTV - San Francisco Chronicle

Some canceled TV shows saved by Netflix, DirecTV - San Francisco Chronicle | Toast TV's news selection | Scoop.it

ChronicleDirecTV, the satellite-TV service, has extended the life of "Damages," a legal drama starring Glenn Close that originally aired on FX, by scheduling the program commercial-free...

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Media matters: Hopper shakes up ad world - The News-Press

Media matters: Hopper shakes up ad world - The News-Press | Toast TV's news selection | Scoop.it

You could just watch your favorite shows straight through without a single commercial interruption.

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On Demand video registers just 1% of TV revenue - Broadband TV News

On Demand video registers just 1% of TV revenue - Broadband TV News | Toast TV's news selection | Scoop.it
Broadband TV NewsEuropean VOD registers just 1% of TV revenueBroadband TV NewsGermany and the UK are by far the two largest TV markets in Europe; France and Italy – which have similar sized economies to that of the UK – are somewhat smaller.
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Mars signs Eva Longoria for global ad push - Marketing Week

Mars signs Eva Longoria for global ad push - Marketing Week | Toast TV's news selection | Scoop.it
Marketing WeekMars signs Eva Longoria for global ad pushMarketing WeekThe 'Follow Your Passion' global campaign launches later this month with a TV spot featuring the actor encouraging cat owners to live out their desires.
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Argos to sell advertising online, in store and in catalogue

Argos to sell advertising online, in store and in catalogue | Toast TV's news selection | Scoop.it
News for the marketing & media industries in the UK, with stories, job search resources, events listing, and features.
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Ditching flu awareness ads contributed to more deaths, paper claims | Advertising news | Campaign

Ditching flu awareness ads contributed to more deaths, paper claims | Advertising news | Campaign | Toast TV's news selection | Scoop.it
Ditching flu awareness ads contributed to more deaths, paper claims.
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How to build a Netflix-like multiscreen OTT service (part 1)

How to build a Netflix-like multiscreen OTT service (part 1) | Toast TV's news selection | Scoop.it

With the fall of Megaupload, legal VOD sites are quickly gaining back popularity as consumers are eager to watch fresh video contents on all their connected devices. If you are a content owner, a TV channel or a telco, it may be the right time to (re)launch you Multiscreen OTT VOD offer.


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Ludovic Bostral's comment, February 14, 2012 6:33 AM
Y a plus qu'à :) On commence quand ?
Nicolas Weil's comment, February 14, 2012 5:56 PM
Dès qu'on a le feu vert du boss ! ;-)
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Online advertising spend nears £5 billion | Business Matters

Online advertising spend nears £5 billion | Business Matters | Toast TV's news selection | Scoop.it
Against a weak economic backdrop, brands in Britain spent almost 5 billion pounds advertising online in 2011, with video ads and marketing on social media platforms driving growth to its biggest increase in five years.
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Watchdog to examine Apple's "misleading" iPad ads - Macworld UK

Watchdog to examine Apple's "misleading" iPad ads - Macworld UK | Toast TV's news selection | Scoop.it

Apple may be sued for misleading consumers about the 4G capabilities of the new iPad in the UK. The company has already been found guilty of misleading advertising in Australia, and has been instructed to offer a refund to buyers of the new iPad there.

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Advertising on mobile proving better than PC - CITY A.M.

ADVERTISING on mobile devices is overtaking the success of using desktop computers for marketing, with the UK leading the charge in Europe according to a report from Marin Software, published this morning.

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