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Interesting, Fun, & Educational Trademark & Brand News, Stories, and More
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The 10 Most-Followed Brands on Pinterest

The 10 Most-Followed Brands on Pinterest | TM & Brand News | Scoop.it
Zoomsphere has compiled a list of the 10 most-followed brands on Pinterest.
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REPUTATION MANAGEMENT UPDATE: Forbes Report Confirms Importance of Brand Maintenance on Social Media

A new report from Forbes confirms that Internet users are becoming increasingly aware of preserving their online reputation through Facebook and other social media -- but that doesn't eliminate the need ...
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Shame, shame, shame. . . Shame on You, Trademark Holders

Shame, shame, shame. . . Shame on You, Trademark Holders | TM & Brand News | Scoop.it
The WSJ's Angus Loten reports that small businesses are embracing a new tactic -- online shaming -- to fend off trademark battles.
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Five Crucial Steps to Retaining Brand Loyalty in a Crisis

Five Crucial Steps to Retaining Brand Loyalty in a Crisis | TM & Brand News | Scoop.it
Customer Relationships - Whether a brand is facing a minor kerfuffle or a major tragedy, the path of correction should be simple and clear. Learn how to take control of any crisis situation, ...
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'Sci-fi' ad can scan your face, deliver gender-based messages

'Sci-fi' ad can scan your face, deliver gender-based messages | TM & Brand News | Scoop.it

A new ad campaign can scan your face, determine your gender, and deliver a specific message based on that information.

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Fresh meat for IP battles in China: Latest intellectual property clash in China is over hamburgers | The Portland Press Herald / Maine Sunday Telegram

Fresh meat for IP battles in China: Latest intellectual property clash in China is over hamburgers | The Portland Press Herald / Maine Sunday Telegram | TM & Brand News | Scoop.it
Millions of Chinese have come to love Big Macs and Whoppers. So when a group started putting up signs for the Double-Double burger, the Chinese rejoiced. The same can't be said of In-N-Out . . .
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Trademarks Take On New Importance in Internet Era

Trademarks Take On New Importance in Internet Era | TM & Brand News | Scoop.it

A legal battle over Pretzel Crisps underscores the value of a brand name. . .Brand experts and trademark lawyers say the value of simple, easily understood brand names has escalated in the Internet era because consumers are more likely to find such products while doing searches on the Web.

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TTAB: Government Entity Cannot Register Its Own Seal or Insignia as a Trademark

TTAB: Government Entity Cannot Register Its Own Seal or Insignia as a Trademark | TM & Brand News | Scoop.it

Section 2(b) of the Lanham Act states that a trademark registration shall be refused if it “[c]onsists of or compromises the flag or coat of arms or other insignia of the United States, or of any State or municipality, or any foreign nation, or any simulation thereof.” This prohibition does not require any further element, like that of disparagement or false suggestion of connection. . .

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Yelp ads leave bad impressions for small businesses | VentureBeat

Yelp ads leave bad impressions for small businesses | VentureBeat | TM & Brand News | Scoop.it
Defenders of Yelp's $600 CPM rate for small business advertising often justify the rate by saying Yelp's narrow focus means consumers are highly likely to convert.
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FTC complaints about Sony's PS Vita: Amazon, Sony Falsely Advertising the PS Vita | TurkReno Web Design Blog

FTC complaints about Sony's PS Vita: Amazon, Sony Falsely Advertising the PS Vita | TurkReno Web Design Blog | TM & Brand News | Scoop.it

"We covered this as a potential leak, but now it's much more. It's false advertising of the PlayStation Vita."  

We decided that this wasn’t fair. And it isn’t fair. You should complain. We did. To the FTC. What did we say to the FTC?. . .

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Guess wins some favor with judge, but loses bid to dismiss Gucci trademark case

Guess wins some favor with judge, but loses bid to dismiss Gucci trademark case | TM & Brand News | Scoop.it

(Reuters) - A federal judge ruled in favor of Guess with regard to infringement claims based on its use of the "Square G" and "Quattro G" designs but rejected Guess' bid to dismiss the entirety of trademark infringement lawsuit by Italian luxury goods company Gucci.U.S.

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Inflaming Trademark Dispute, Second City in China Halts Sales of the iPad

Inflaming Trademark Dispute, Second City in China Halts Sales of the iPad | TM & Brand News | Scoop.it
The seizures follow a ruling in December in which a Shenzhen court dismissed a lawsuit by Apple claiming ownership of the iPad name in China.
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WIPO Named by ICANN as Exclusive Provider of Dispute Resolution For Trademark Objections To New gTLD's Strings

According to a press release out today WIPO  “has been appointed by ICANN as the exclusive provider of dispute resolution services for trademark based ‘pre-delegation’ Legal Rights Objections under ICANN’s New gTLD Program,”

WIPO has a Q&A page ...
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Navajo Nation Sues Urban Outfitters For Alleged Trademark Infringement

Navajo Nation Sues Urban Outfitters For Alleged Trademark Infringement | TM & Brand News | Scoop.it
The Navajo Nation is suing hipster clothing and accessories retailer Urban Outfitters for using the Navajo name and motifs in their products without permission -- a practice that they say takes away millions of dollars from the tribe and its members.
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Michael Jordan Sues A Chinese Company For Ripping Off His Name

Michael Jordan Sues A Chinese Company For Ripping Off His Name | TM & Brand News | Scoop.it
Qiaodan Sports translates as Jordan Sports.

 

“It is deeply disappointing to see a company build a business off my Chinese name without my permission, use the number 23 and even attempt to use the names of my children. I am taking this action to preserve ownership of my name and my brand.

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LibraryLaw Blog: Update on a Legal Action Against a Cultural Institution

LibraryLaw Blog: Update on a Legal Action Against a Cultural Institution | TM & Brand News | Scoop.it
Back in July of 2010 I reported on the lawsuits brought by the photographer Anne Pearse-Hocker against the National Museum of the American Indian, for making copies of her copyrighted photographs, and against Firelight Media, which used the...
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The Future Of Ethics In Branding | Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer

The Future Of Ethics In Branding | Branding Expert Martin Lindstrom - Author, Speaker & Fan of the Consumer | TM & Brand News | Scoop.it

By Martin Lindstrom: As a brand guy who’s worked in advertising all my life, I’ve seen my fair share of ethical issues. To be frank, ethics and advertising don’t go together all that well. They are not exactly on first name terms. Pick up the phone and call any advertising agency anywhere, and ask them about their ethical guidelines. Chances are you’ll be met with an embarrassing silence....

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Apple Accuses Proview of Lying About Chinese iPad Trademark | News | The Mac Observer

Apple Accuses Proview of Lying About Chinese iPad Trademark | News | The Mac Observer | TM & Brand News | Scoop.it
Apple has accused Proview Technology of making false and misleading statements to the press about its trademark dispute with Apple in China.
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These secrets stay buried: IBM's oddest-ever trade secrets victory

When Bruce Bierman surfaced with claims that IBM stole the technology behind a feature included in millions of personal computers, the company faced huge exposure.
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ASBS or just BS? Memorial Hospital in Florida Ordered to Pay $10M for "Center of Excellence" False Advertising | Stark Act / Antikickback Statute / False Claims

Memorial Hospital in Jacksonville, Fla., has been ordered to pay $10 million in damages after a jury found the hospital falsely advertised its weight loss program, claimed it was ASBS accredited and allowed a surgeon to perform procedures for which he was not...

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More Chinese cities seize iPads over trademark - Yahoo! News

More Chinese cities seize iPads over trademark - Yahoo! News | TM & Brand News | Scoop.it
Authorities have seized iPads from more Chinese retailers in an escalating trademark dispute between Apple Inc. and a struggling local company that could disrupt global sales of the popular tablet computer.
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Managing your reputation online is a never-ending story

Managing your reputation online is a never-ending story | TM & Brand News | Scoop.it

Thinking about how to deal with unhappy customers is a healthy exercise. Rather than taking a reactive approach to negative comments, some proactive planning helps alleviate the burden and keeps you focused on what’s important: having happy customers. They are your best marketing scheme.

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Artsy Turkish hotel project faces fine for alleged false advertising | DUNYATIMES

Artsy Turkish hotel project faces fine for alleged false advertising | DUNYATIMES | TM & Brand News | Scoop.it

A showy project introduced as a “seven-star timeshare hotel,” called the Caprice Gold Palace — owned by controversial Turkish businessman Fadıl Akgündüz — could be levied heavy fines for allegedly engaging in unfair competition by deceiving customers with exaggerated promotions, the Radikal daily reported on Monday.

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Eastday-Electrolux wins on trademark violation in China

Electrolux wins on trademark violation-SWEDISH appliance maker Aktiebolaget Electrolux won a trademark-infringement lawsuit against three Chinese companies and was compensated 121,000 yuan (US$19,209), the Huangpu District People's Court said ...
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Rebecca Tushnet's 43(B)log: Court largely rejects false advertising & DMCA claims for copied poems

Rebecca Tushnet's 43(B)log: Court largely rejects false advertising & DMCA claims for copied poems | TM & Brand News | Scoop.it

PKI’s poems are incorporated into personalized gift items, given to commemorate baptism (“On Your Baptism Day”) or the services of a young ring-bearer. Pmall sells a “Walk With Jesus© Baptism Keepsake” that uses nearly identical text, though with different line breaks.

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