Tips and tricks about about job search and career enhancement
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LinkedIn App Lets You Apply for Jobs From Your Phone or Tablet - PC Magazine

LinkedIn App Lets You Apply for Jobs From Your Phone or Tablet - PC Magazine | Tips and tricks about about job search and career enhancement | Scoop.it
LinkedIn App Lets You Apply for Jobs From Your Phone or Tablet
PC Magazine
LinkedIn has become one of the premier career building websites in the world, and it has amped up the mobile experience on Android and iOS today.
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LinkedIn launches Sponsored Updates, letting brands target your homepage feed

LinkedIn launches Sponsored Updates, letting brands target your homepage feed | Tips and tricks about about job search and career enhancement | Scoop.it
Taking a leaf out of other social networks' books, LinkedIn is rolling out a new Sponsored Updates product that will let businesses target any LinkedIn member.

This is a big move ...
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Warren Buffett Shared Some Great Career Advice For Millennials

Warren Buffett Shared Some Great Career Advice For Millennials | Tips and tricks about about job search and career enhancement | Scoop.it
"You want to hang around with people that are better than you are."
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Why Email Marketing is Important for Online Business - Blogging Tips

Why Email Marketing is Important for Online Business - Blogging Tips | Tips and tricks about about job search and career enhancement | Scoop.it
They know the importance of email marketing as a means of promoting their products and services.
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4 Marketing Strategy Tips For Your Company on Twitter

4 Marketing Strategy Tips For Your Company on Twitter | Tips and tricks about about job search and career enhancement | Scoop.it
Tweeting is one of the most powerful weapon you can add to your marketing strategy arsenal. Learn how to use twitter for your social media marketing.

Via TechinBiz
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Jordan Reti Pereira's curator insight, August 4, 2013 6:20 PM

Tweeting is one of the most recent examples of instant marketing, and most effective. These tips demonstrate what is only the tip of the iceberg when it comes to the most effective ways to get your company's name and brands out into the Twittersphere. The simple use of keywords through hashtags to attract followers is one of the best examples of why Twitter is an easy marketing tool. Following experts in your field who already have a large followers base is an example of piggybacking that isn't considered un-ethical. It's a great tactic that gives your company's name access to a large base of people who are interested in your product or the industry you're representing.

Oscar Joseph Catoto's comment, August 8, 2013 11:37 PM
I agree with Jordan Reit Pereira, Tweeting is one of the most effective ways of instant marketing as well as being the most effective. Utilizing Twitter as a company can heavily reduce cost and increase the awareness of the brand or product by the use of hashtags as Jordan Has stated.
Dave Everitt's comment, August 14, 2013 7:45 PM
This article is very interesting. Jordan I do tend to agree with the idea that twitter can be an effective form of instant marketing, however I think that some companies can be susceptible to having an online presence when they don't intend to leverage it, which basically allows people a platform to complain about the brand. It is extremely important therefore, like you mentioned, to tweet regularly with relevant content.
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5 Landing Page Headline Formulas Tested - Unbounce | #TheMarketingAutomationAlert

5 Landing Page Headline Formulas Tested - Unbounce | #TheMarketingAutomationAlert | Tips and tricks about about job search and career enhancement | Scoop.it
Why force yourself to write creative headlines from scratch when you’ve got 5 landing page headline formulas and 3 case studies to prove they work.


Digest...


In all three case studies, the benefit headline performed best while loss aversion came in second place, followed by the question headline that came in last. These were just 3 case studies with an accumulated sample size of a little over 50.000 visitors. However, the results are representative of the overall pattern I see, when I perform landing page headline tests: a clear headline that focuses on a benefit generally performs best.

 

I think it has to do with the fact that online people are usually looking for a solution to a specific problem. They are in research mode and want answers. A clear headline with a relevant benefit usually confirms that they have found the right solution.

 

In the more classic marketing and advertising world, there seems to be a consensus that the most creative headline is automatically the best one. While super creative might be the right approach for offline marketing, I have seen very little data indicating that this assumption holds water in online marketing. In fact, I have yet to see a creative headline beat a clear headline in an A/B test.


Via CYDigital
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CYDigital's curator insight, July 29, 2013 6:53 AM

Writing headlines? Write to the benefit!


  • See the article at unbounce.com
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Le neuromanagement contre la « souffrance au travail »

Le neuromanagement contre la « souffrance au travail » | Tips and tricks about about job search and career enhancement | Scoop.it
Le neuromagement permet aux dirigeants d'entreprise de gérer et stimuler efficacement leurs équipes grâce à la...
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Europe – Temporary employment a springboard into the job market

Europe – Temporary employment a springboard into the job market | Tips and tricks about about job search and career enhancement | Scoop.it
Temporary employment plays an important role facilitating entry into, and advancement within, the job market, according to Eurociett, the European Confederation of Private Employment Agencies, in a study carried out in collaboration with UNI Europe...
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5 Tips To Stay Productive All Day Long

5 Tips To Stay Productive All Day Long | Tips and tricks about about job search and career enhancement | Scoop.it
You're in a slump huh Join the crowd. Time to crank up that stereo shut down your Facebook window and then catch some Zs to get back on track.
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The Power of Being Sincere - LinkedIn Today

The Power of Being Sincere - LinkedIn Today | Tips and tricks about about job search and career enhancement | Scoop.it
The Power of Being Sincere
LinkedIn Today
It has long been believed that the likely root of the word “sincere” comes from the work of goldsmiths and sculptors like that of Michelangelo.
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How Marketers Expect Social Spend to Increase [Infographic] - Profs | #TheMarketingAutomationAlert

How Marketers Expect Social Spend to Increase [Infographic] - Profs | #TheMarketingAutomationAlert | Tips and tricks about about job search and career enhancement | Scoop.it
Social Media - The majority (62%) of advertising and marketing executives expect companies to increase their spending on Facebook marketing in the next 12 months, according to a recent report.

Via CYDigital
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CYDigital's curator insight, July 29, 2013 5:58 AM
  • See the article at www.marketingprofs.com
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What Is the Real Purpose of the Interview?

What Is the Real Purpose of the Interview? | Tips and tricks about about job search and career enhancement | Scoop.it
Is the real purpose of the interview to weed out the weak, or attract the best?Too many people, including a good chuck of corporate recruiters and hiring managers, view the interview primarily as a
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