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Generate Leads and Drive Sales with These Tips

Generate Leads and Drive Sales with These Tips | TIA | Scoop.it
It's not easy to generate leads and drive sales through marketing communications efforts, but with these three tips you'll have great success.
Carolyn Wong's insight:

Simple tips - contents to attract and generate lead, data and tools to measure, and track everything

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Women are the Real Power Behind Social Media | Social Media Today

Women are the Real Power Behind Social Media | Social Media Today | TIA | Scoop.it

Never underestimate of the power of a woman, especially when combined with social media. From the number of active users on a social network to the frequency of their interaction with other users and brands, women are a powerful force in the social media realm. Curious how much power women hold on social media? 

 

Take a look at the infographic below from Finances Online for some possibly surprising statistics. While it is well-known that women dominate Pinterest, they also outnumber men on four of the other top six social networks: Facebook, Instagram, Twitter, and Tumblr. However, men continue to account for the majority of LinkedIn’s users. In addition, 30% of women use social media multiple times a day, while only 26% men report using social media sites several times a day...


Via Jeff Domansky
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Shelley Costello's curator insight, May 26, 2014 7:21 PM

Women are dominate buyers across most social media channels. 

Shelley

http://www.creativewebconceptsusa.com

Paul-Alain Stieglitz's curator insight, May 27, 2014 4:01 AM

alors là j'abonde dans son sens...!

 

Jeanette Hall's curator insight, May 27, 2014 9:53 AM

Interesting Article

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Volume targets VS customer service scores: Is there a better bonus model for car dealers?

Volume targets VS customer service scores: Is there a better bonus model for car dealers? | TIA | Scoop.it
Volume targets VS customer service scores: Is there a better bonus model for car dealers?
Carolyn Wong's insight:
The same situation here in Australia.
Changes need to come from within - if the OEM requires customer focus to be priority then they have to measure and motivate this area. Keep pushing volume sold as the ultimate measuring will only mean people taking shortcuts. In the end, customers get poor quality service.

Messages have to be the same throughout the value and supply chain.
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INFOGRAPHIC: The risk of posting in social networks

INFOGRAPHIC: The risk of posting in social networks | TIA | Scoop.it
INFOGRAPHIC: The risk of posting in social networks. You have the right to remain private. Anything you post can and will be used against you.

Via R.Conrath, Ed.D.
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Monica S Mcfeeters's curator insight, March 30, 2014 9:13 AM

This is a truth we all need to remember.

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AppleArticle.pdf

Carolyn Wong's insight:

Talk about market expansion! If Apple was to go into the automotive industry how many existing tech suppliers could stay competitive?

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McDonald’s Special Sauce: Learning - Chief Learning Officer, Solutions for Enterprise Productivity

McDonald’s Special Sauce: Learning - Chief Learning Officer, Solutions for Enterprise Productivity | TIA | Scoop.it
Carolyn Wong's insight:

A good success case of using learning to create a competitive advantage.  Other companies, especially those two operate under similar structure (e.g. franchise) Should take note.

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Social Business Starts at the Top: Why You Must Have C-Suite Buy-In - gemanativa@gmail.com - Gmail

Social Business Starts at the Top: Why You Must Have C-Suite Buy-In - gemanativa@gmail.com - Gmail | TIA | Scoop.it
Google's approach to email

Via Bill Cosgrove
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12 Reasons Why Digital Marketing Can Help You Grow Your Business [Infographic]

12 Reasons Why Digital Marketing Can Help You Grow Your Business [Infographic] | TIA | Scoop.it
With the change and evolution of modern technologies,  small and medium businesses  are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar...

Via Bill Cosgrove
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What Social Networks Should You Use in 2014? [INFOGRAPHIC]

What Social Networks Should You Use in 2014? [INFOGRAPHIC] | TIA | Scoop.it
We’re now into a whole new year – but which social networks should have your full attention this year?

Via Lauren Moss, R.Conrath, Ed.D.
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Amy Williamson's curator insight, February 5, 2014 5:43 AM

A must read for anyone working in social media!

Marianne Naughton's curator insight, February 20, 2014 1:54 PM

Thanks

Monica S Mcfeeters's curator insight, March 30, 2014 9:16 AM

Do you wonder where to put most of your online time for the best reach to viewers? Here is helpful info to help you decide.

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The best social media campaigns from auto brands

The best social media campaigns from auto brands | TIA | Scoop.it
Most brands would kill for the mega marketing dollars behind even the smallest of automotive brands. So it's no surprise that some of the slickest and most luxurious ad campaigns of all time come out...

Via Bill Cosgrove
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The UK car dealer's guide to the online customer journey

The UK car dealer's guide to the online customer journey | TIA | Scoop.it
The UK car dealer's guide to the online customer journey
Carolyn Wong's insight:

Whist buying a car is still very much a personal physical experience, but the online interaction throughout the whole buying cycle, and buyer's whole of life cycle, have such great influential impact on the decision.

A dealer that haven't yet start looking at a digital social media strategy will have a lot of catching up to do in order to stay competitive.

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Where Does your Customer Experience Start and Stop?

Where Does your Customer Experience Start and Stop? | TIA | Scoop.it
This is one of the most important questions any organization needs to answer in order to be successful. The reality is your Customer Experience begins long before the customer directly interacts with
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