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Xbox One price cut to match PS4

Xbox One price cut to match PS4 | econ stuff |

Via Mr Jones
Oliver Hallam's insight:

so amaze

Mr Jones's curator insight, February 26, 2014 12:39 PM

"They're skating to where the puck was, not where the puck will be," he said.

Lovely (Ice Hockey) quote at the end of this article that fits neatly with the problems of market analysis touched on in class today (26/2/14). Is Microsoft's plans for a single device to 'dominate' the living room based on an analysis of the market that has become out of date? 

Price reductions so early in the life cycle of a high product is certainly unusual and despite their claims that Xbox One is helping them to catch up with Sony (PS4), you have to wonder if they put too much emphasis on the value of the Kinect hardware to their new console.

Mr Jones's curator insight, February 26, 2014 12:52 PM

Bringing PS1/PS2 mentioned in class today (26/2/14) right up to date. This 'games console war' between two major brands is long running and will continue into the foreseeable future. Article touches on Price & Product as elements of the marketing mix used by Microsoft and Sony. Very interesting to see a price cut on Xbox one so early into its life cycle.

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Will PepsiCo's Diversification Help It Outperform Coca-Cola?

Will PepsiCo's Diversification Help It Outperform Coca-Cola? | econ stuff |

PepsiCo has been steadily losing market share to Coca-Cola in the carbonated soft drinks market, but PepsiCo’s true strength lies in its diversified portfolio which partially shields it from the woes of the CSD category. PepsiCo’s leadership in...

Dan Boulter's comment, July 1, 2013 10:32 AM
yo come at me bro i will rek u thumb style
Scooped by Oliver Hallam!

Marvel Heroes review -

Marvel Heroes review - | econ stuff |
Marvel Heroes review
Somewhere down a forgotten side street, the mutant, lightning-wielding crime-fighter Storm stands in wait for her colleague. The minutes tick by until, finally, ...
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Samsung GALAXY S4: sold 20 million times

Samsung GALAXY S4: sold 20 million times | econ stuff |

Samsung has now announced the Samsung GALAXY S4 unofficial sales figures, the GALAXY S4 sold accordingly but very good

ATILA VELO's curator insight, July 3, 2013 6:21 PM

Despite the high price, a huge success.

Rescooped by Oliver Hallam from Benedict Cumberbatch News!

The Hobbit: The Desolation of Smaug - Teaser Trailer - Official Warner Bros. UK

"The Hobbit:The Desolation of Smaug" opens nationwide across the UK on 13th December 2013. The second in a trilogy of films adapting the enduringly popular masterpiece "The Hobbit", by J.R.R. Tolkien, "The Hobbit: The Desolation of Smaug" continues the adventures of the title character Bilbo Baggins (Martin Freeman) as he journeys with the Wizard Gandalf (Ian McKellen) and thirteen Dwarves, led by Thorin Oakenshield (Richard Armitage) on an epic quest to reclaim the lost Dwarf Kingdom of Erebor.

"The Hobbit: The Desolation of Smaug" is a production of New Line Cinema and MGM, with New Line managing production. Warner Bros Pictures is handling worldwide theatrical distribution, with select international territories as well as all international television distribution being handled by MGM.

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Via Tee Poulson
Sherlock Holmes's comment, June 12, 2013 4:05 PM
I can't wait! :-D
Catherine Moo's comment, June 13, 2013 1:50 AM
@Sherlock: No worries, December will come before you realize it!
Sherlock Holmes's comment, June 13, 2013 8:23 PM
@Catherine: I don't know why but your comment made me really happy, and a very true statement I must say! XOXO