Digital Flavor of the Year
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Digital Flavor of the Year
Decided to focus this Scoop on Hot Topics for a given year, that might be long lasting trends... or not. Among these topics for 2016 :  VR, AR, 360 Video, Adblocking, Chatbots, etc...
Curated by laurent broca
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Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video

Ad Tech Companies Are Testing New Formats Like Virtual Reality and 360 Video | Digital Flavor of the Year | Scoop.it
Seventeen years ago, The Blair Witch Project revolutionized movie marketing by turning an indie horror film into a blockbuster with a low-budget viral campaign. Now, just ahead of the third installment of the franchise on Sept.
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How Facebook Chatbots Can Improve Your Social Strategy

How Facebook Chatbots Can Improve Your Social Strategy | Digital Flavor of the Year | Scoop.it
Facebook chatbots are rapidly gaining popularity and provide a new tool for marketers to improve real-time engagement and decrease staff overheads.
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Integrated vs Specialist: have agency models changed in 2013?

Integrated vs Specialist: have agency models changed in 2013? | Digital Flavor of the Year | Scoop.it
Over the last 12 months, we’ve started to see some significant shifts in the agency model and client-agency relationship.
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The End Of Advertising As We Know It—And What To Do Now

The End Of Advertising As We Know It—And What To Do Now | Digital Flavor of the Year | Scoop.it
"How are we supposed to judge a creative idea versus a product idea?
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Responsive Marketing - David Armano

Responsive Marketing - David Armano | Digital Flavor of the Year | Scoop.it
In the beginning, there were products and services, and some were good. Fewer became trusted brands, but those that did enjoyed unquestioned loyalty supported by a simple yet effective marketing engines built to reach people in mass quantity.
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Posterscope Drives Programmatic Out Of Home Innovation

Posterscope Drives Programmatic Out Of Home Innovation | Digital Flavor of the Year | Scoop.it
In a global first, Posterscope together with Dentsu Aegis sister agencies Dentsu Mitchell and Amnet has launched a new campaign for iconic Australian FMCG brand, Patties Foods, using Digital Out of Home (DOOH) programmatic technology available through Val Morgan Outdoor’s (VMO) Shop network – a path to purchase digital outdoor network within retail environments.
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PROGRAMMATIC TACTICS : Content Marketing Via Display Can Be As Effective As Social Media

Using Programmatic: Content Marketing Via Display Can Be As Effective As Social Media - 07/09/2013
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REALTIME MRK : Top Trends in Programmatic Marketing

REALTIME MRK : Top Trends in Programmatic Marketing | Digital Flavor of the Year | Scoop.it
It\'s time for brands and their agency partners to make the critical changes to skillsets, marketing processes, and technology for economic advantage.
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The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next

The Web Cookie Is Dying. Here's The Creepier Technology That Comes Next | Digital Flavor of the Year | Scoop.it
Fingerprint (Photo credit: CPOA) It may raise hackles to think that U.S.
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From Arrested Development to Dr. Who, Binge Watching Is Changing Our Culture - Grant McCracken

From Arrested Development to Dr. Who, Binge Watching Is Changing Our Culture - Grant McCracken | Digital Flavor of the Year | Scoop.it
Why do we binge watch? One way to answer this question is to say, well, we binge on TV for the same reason we binge on food. And these psychological factors are no doubt apt.
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Plugging into the Future of Humanity: Exploring the Human API - Brian Solis

Plugging into the Future of Humanity: Exploring the Human API - Brian Solis | Digital Flavor of the Year | Scoop.it
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