Whether you've set a New Years resolution to adopt a thought leadership strategy or simply enjoy a quick refresher, here are the top 5 thought leadership articles of 2012.
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Cogitation Supremacy
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It's about thought leadership. A resource for thinkers, writers and marketers
Curated by
Ryan Hines
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When we have less to work with, psychologists have found that we actually begin to see the world differently.
Ryan Hines's insight:
I've definitely felt that setting constraints result in better focus and more creativity in fulfilling a marketing objective.
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Rufus Griscom's new site aims to help TED Talk types expand their audiences and monetize their ideas.
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The Best Way to Measure Thought Leadership http://t.co/eRwN54fIQj #leadershipdevelopment
Ryan Hines's insight:
Well, it's certainly one way. But is it the BEST? No. Better to survey your target audience for brand perception or count the number of prospects that actively seek you out because of your expertise.
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Sudhir Venkatesh discusses how companies can use data to foster, rather than quash, creativity.
Ryan Hines's insight:
All three ways are important to bear in mind. #1 for the sheer frequency in business. #2 for the Welch quote. #3 for what's often forgotten.
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Case studies – love ’em or hate ’em – remain a critical part of the content marketing mix for almost every B2B organization. To some, they may seem stodgy (or dare I say boring?
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Learn from Dorie Clark on how to best establish yourself as a thought leader in your industry to help develop life-long career insurance.
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Years ago, I watched Dorie Clark, an up and coming political consultant, pivot her career to focus more broadly on marketing and business strategy.
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Thought leadership is about developing, packaging and communicating concepts, ideas, insights and solutions that will enhance the success of a select audience.
Ryan Hines's insight:
That's all it takes: just master public speaking. While it's correct to say that public speaking is chalk full of learnable skills, it's not easy. And mastering public speaking still isn't enough to attain thought leadership.
Furthermore, be wary of the legalistic 'hedging' terms hidden throughout, e.g. "one of the most potentially effectual distribution strategies for thought leadership content is public speaking." Translation: "one of the most" is not necessarily 'the most'; "potentially effectual" means 'maybe it works, maybe it doesn't'--to rephrase the whole thing "public speaking might work for you, but there are no guarantees."
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It takes more than just writing a book to build thought leadership into your personal brand.
Ryan Hines's insight:
Includes 2-year plan culminating in national book release, because, you know.
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Jury note from Pao-Kleiner trial asks: "Would you pls describe thought leadership again"? @daveyalba @NellieBowles pic.twitter.com/BT3h4QtXwn
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Drake Baer scours the research and compiles science-backed tactics that will help you win any argument.
Ryan Hines's insight:
Some of these are fun.
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Firms often don't highlight experts for fear that they (and the brand) will walk out the door, but that misunderstands thought leadership.
Ryan Hines's insight:
An interesting take on how individuals that ascend to thought leadership positions can and do move on, though this should not be of serious detriment to the organization.
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IBM retains top spot in thought leadership rankings |
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What is thought leadership? Why is everyone talking about it with such urgency? What should your organisation be doing about it? And if everyone’s a thought l…
Ryan Hines's insight:
This has enough truths that it's worth sharing.
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Shana Lebowitz looks at research showing that overconfidence can make you more powerful and persuasive.
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Tyson talks about his TV show Star Talk, writing his own tweets, the unique skills of Jon Stewart, and why he avoids categorization.
Ryan Hines's insight:
Excellent example of an individual intellectual curiosity coupled with fine presentation skills and human authenticity.
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What if I told you that the lack of a seemingly insignificant content asset on your B2B vendor website will potentially cause 44% of your visitors to leave?
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Author and marketing consultant Dorie Clark explains the basic tenets of thought leadership.
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While thought leadership is a very powerful business development strategy that has been embraced by accounting firms, weaknesses in developing meaningful content and faulty distribution results in a considerable waste of money.
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Thought leadership is how more of today’s brands get noticed and yield influence, but there’s no one recipe for success. Only by finding the right content mix for your brand will you
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What kind of content creator are you? Knowing what type of content creator you are will help you better match up who writes what on your editorial calendar.
Ryan Hines's insight:
These are great.
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The gender discrimination trial pitting Ellen Pao against her former venture capital employer is oddly focused on these two words.
Ryan Hines's insight:
Is failure to become a 'thought leader' just a flimsy excuse for sexism in hiring/firing practices? Judge and jury grapple with questions like what IS thought leadership, can it be learned, and how long does it take to become a thought leader.
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There are lots of different definitions of Thought Leadership out there. You may already be doing some of these things. |
With 2013 around the corner, I've dug through my curated clippings in order to select the best, most instructive or otherwise interesting articles on thought leadership.