Cogitation Supremacy
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Cogitation Supremacy
It's about thought leadership. A resource for thinkers, writers and marketers
Curated by Ryan Hines
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What You Think You Know About the Web Is Wrong

What You Think You Know About the Web Is Wrong | Cogitation Supremacy | Scoop.it
If you’re an average reader, I’ve got your attention for 15 seconds, so here goes: We are getting a lot wrong about the web these days. We confuse what people have clicked on for what they’ve read. We mistake sharing for reading.
Ryan Hines's insight:

Tony Haile welcomes us to the Attention Web, where audience engagement trumps the old metrics. He goes on to dispel a number of other myths with data-laden visuals--a great frame for thought leadership.

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Thought Leadership is a Synonym for Attention

Thought Leadership is a Synonym for Attention | Cogitation Supremacy | Scoop.it
I’ve been thinking about thought leadership lately.

Many smart people, including venture capitalist Brad Feld and Marketo cofounder Jon Miller, equate conten (Your thoughts on thought leadership? ...
Ryan Hines's insight:

I'm not sure that I agree that thought leaders are people “who had business ideas which merited attention.” Plenty of good ideas merit attention, but successful thought leaders get people to listen. It's 50% inspiration and 50% communication skills.

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