Thought Leadership
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The Importance of Thought Leadership in Sales

The Importance of Thought Leadership in Sales | Thought Leadership | Scoop.it
The sales community generally views thought leadership as a fancy name for marketing and something that is outside the purview of the sales function. Thought leadership is indeed a fancy name, but ...
Leading Thought's insight:

I've always been of the view that thought leadership is sales' sharpest tool.  Do it well and you have to do less selling and more engaging with prospects about what really interests them. In fact the less you speak about your products or services the better! 

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Define Thought Leadership in a Tweet

Define Thought Leadership in a Tweet | Thought Leadership | Scoop.it

"Tweet-sized definitions of thought leadership sent to me by a variety of twitter followers who follow me @thoughtstrategy"


Via Marc Rougier
Leading Thought's insight:

Many more definitions long and tweet-sized at www.thoughtleadershipstrategy.net/

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Marc Rougier's curator insight, November 6, 2013 3:37 AM

Smart exercise proposed by Craig Badings: define Thought Leadership in a tweet. His blog collects a few dozens of them.


  • One neat definition:


Valerie Robins @valerie_robins – "Becoming an authority on the topics that answer your target audience’s biggest questions."


  • And a pertinent statement:


Bob Woloshyn @BoKnowsMarkting  - "If you have the attention of a target audience you are a Thought Leader."


Most definitions catpure the notion of sharing. I subscribe!


What's yours?

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From Thought Leadership to Attention Leadership

From Thought Leadership to Attention Leadership | Thought Leadership | Scoop.it

"So, you consider yourself a thought leader. You’ve got research, you’ve got whitepapers, you’re speaking and presenting and your blog traffic is up over last year..."


Via Marc Rougier
Leading Thought's insight:

Dana has some great insights on thought leadership and its intersection with marketing

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lorrinda's comment, November 8, 2013 10:11 PM
Thanks @Marc Rougier and @Martin (Marty) Smith. I am still learning the scoop.it ropes/rules... but loving' it!
lorrinda's comment, November 8, 2013 10:12 PM
hmmm don't know how to link the names... must find out
Marc Rougier's comment, November 8, 2013 11:29 PM
@lorrinda don't hesitate to ask if you have any question re: Scoop.it! As for linking the name: you write @ then the name, attached. But it links only to the name of people who are either on your community (which you can check on your profile) or who are active in a given topic. I get from your comment that it did not work with my and Marty's names? I'll check out! :)