Themes of IMC: The Last Milestone
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The Most Unforgettable Ad Campaigns Of 2012: IMC program planning, strategy and creativity.

The Most Unforgettable Ad Campaigns Of 2012: IMC program planning, strategy and creativity. | Themes of IMC: The Last Milestone |
What do caring moms, extreme skydivers and the Three Little Pigs have in common? They’re all the subjects of 2012’s most unforgettable advertising campaigns.
Brad McMahon's insight:

There has not been anything more creative and bold developed from and IMC strategy that I can think of that compares to what Red Bull has achieved. It just goes to show what can happen when successful planning results in a strategy that produces a peice of creativity which will not be forgotten anytime soon. Now thats IMC at its best.

Shaima'a Ali's comment, May 9, 2013 5:24 AM
I agree with Brad. Red Bull has been so successful in truly utilising the IMC approach and reaching our to customers in ways that are unforgettable for all. Personally, I remember watching the the Baumgartner jump and thinking of how amazing the event was, but then thinking of how amazing Red Bull's marketing strategy was and how amazingly effective ti was. This article is probably my favourite one so far as it really allows the reader to understand how IMC works as we are all contributing to watching these advertisements on youtube and Facebook. And definitely agree that it is IMC at its best.
Medinah Ali's comment, May 9, 2013 7:09 AM
Red Bull is an amazing brand with an extraordinary marketing strategy. I agree with Shaima’a, Red Bull has implemented IMC seamlessly and allows readers to grasp the concept. This article was truly a good read.
Meera Bhana's comment, May 9, 2013 8:53 PM
As it has been emphasized above Red Bull has one of the best IMC strategies and have also been very successful. They have found such differentiated ways to promote their business and products which makes consumers so interested.
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Why Direct Marketing Is Still King of ROI | Business 2 Community

Why Direct Marketing Is Still King of ROI | Business 2 Community | Themes of IMC: The Last Milestone |
As new online tools have become available, traditional tactics have remained consistent, creating a perfect storm for reaching customers with personalized,
Brad McMahon's insight:

This articles emphasizes how direct marketing is influencial today and what sources of direct marketing are common throughout most peoples every day lives. Has an email, direct mail or social media ever influenced you in decisions to support or purchase an item?

Brad McMahon's comment, May 9, 2013 9:40 AM
I think you guys are overlooking the point of this article and instead only focusing on one aspect of it. The point is that direct marketing is key to business whether it be done through one of those aspects.Just because direct mail such a pamphlets has not ever influenced you other forms have. An advert on facebook is direct marketing. So be careful not to sound as if your putting direct mail and social media into separate catergories as they are both a form of direct marketing just have different appeals to people such as yourselves.
Meera Bhana's comment, May 9, 2013 8:57 PM
There are definitely many situations where such mediums have influenced by purchasing decisions. Even though it may not have been purchasing the product online but I have gone out later on and purchased the product. Such campaigns would not exist if they didnt have this impact on consumers.
Aloivaa Su'a Siaki Tupuola's curator insight, April 23, 2014 8:05 PM

It is quite a reasonable analysis and an broad outlook summarizing the relevance and the significance of direct marketing  as a key driver of business ROI (or return on investments).


Consider looking at IMC and its primary objective of integrating all relevant media communications in complex marketing campaigns to achieve creating consumers, reaching a massive number of consumers, create brand awareness, leveraging brand knowledge and therefore lead to increase in brand equity. Yet, increase in brand equity would therefore pose a positive impact on ROI.


The author believes that these marketing tools such as Email, direct mail, Google search and social media networks are still the king of ROI. These tools are not only king of ROI but it has been hugely contributes in customer acquisition and customer retention both B2B and B2C context. So, from IMC perspective, integration of all these marketing tools in their marketing activities would help fulfill its purposes but would also achieve its marketing objectives.


Furthermore, these four marketing tools outline in the article are not only include some of the online tools or digital marketing tools but also consider the continuous relevance of direct mail and remains a significant offline marketing tool.



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Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter

Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC] - AllTwitter | Themes of IMC: The Last Milestone |
Customers Are More Likely To Trust, Buy From Brands Who Use Social Media [INFOGRAPHIC]
Brad McMahon's insight:

This article highlights how implementing and integrating media sources for a company can be a powerful tool to generate further ideas in terms of marketing and gaining consumer engagement and responses. Are you more likely to by a product that has a social media site and communicates to its audiences on a frequent basis?

Aloivaa Su'a Siaki Tupuola's curator insight, April 13, 2014 7:29 PM

Swift emerge of social media technology create marketing advantages and become an integral element to direct marketing mix, in terms of designing their IMC campaigns. The two popular social media networks, Facebook (estimated about 1 billion users) and Twitter (about 500million users) became popular and being recently accepted by marketers as good platforms to interact with consumers. Through this social integration and interaction between users on daily basis, created many opportunities to marketers in terms of positioning brands and putting more advertising that are exposed by users.


The author’s insights is supported and it can be trusted in a way of accepting and can be prove by statistical figures and research results conveyed in the article. Brands positioning on social media networks can be trusted by customers more than any other media comm, because the existence of word of mouth is powerful to persuade and convince them. More specifically, social network users can discuss brands, share information about brands and may lead up to get better brand knowledge and awareness. So, the information generated from users interaction and discussion of a particular brand could increase consumers brand knowledge and awareness and may lead up to a buy the brand.


However, marketers and firms must have to be careful and strategically consider that social media can wide spread PWOM( positive word of mouth) as well as NWOM(negative word of mouth) about a brand in a very fast pace throughout the global.


Stacey Pretorius's curator insight, May 6, 2014 3:16 AM

Trust, engagement to buying products - Businesses that use social media increase their interaction with target audiences and the interest of these audiences towards their brands.

NayanVallabh's curator insight, May 13, 2014 8:20 PM

This article shows that if companies integrate social media with their business, then they are able to create a powerful tool to establish new ideas for marketing and increasing consumer engagement and trust. If businesses increase their activity with their consumers then the interest of their consumers will increase their perception of the brand.