The_DigitalTV
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The_DigitalTV
News on Digital programmes, social TV, new way of rethinking videos and radio, webTV and brand content
Curated by Gwladys Savery
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Google chamboule les frontières entre web et TV

Google chamboule les frontières entre web et TV | The_DigitalTV | Scoop.it
Avec Chromecast, un petit appareil transférant vers la TV des contenus vidéo en ligne depuis des appareils portables, le géant Google s'inscrit dans une tendance de fond de portabilité des contenus.
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DreamWorks achète une chaîne YouTube pour 33 millions de dollars

DreamWorks achète une chaîne YouTube pour 33 millions de dollars | The_DigitalTV | Scoop.it
C'est dire l'intérêt de DreamWorks pour les médias en ligne. Le studio a procédé cette semaine à l'acquisition d'une chaîne YouTube
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Is YouTube Completely Changing Network/Creator Relations? - VideoInk

Is YouTube Completely Changing Network/Creator Relations? - VideoInk | The_DigitalTV | Scoop.it
YouTube will now force MCNs to place partners into two distinct categories: “managed” partners and “affiliates.”
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After Disney's Maker Buy, More Deals In Store for Multichannel Networks

After Disney's Maker Buy, More Deals In Store for Multichannel Networks | The_DigitalTV | Scoop.it
With Disney's blockbuster $500 million-plus deal to buy Maker Studios, look for dealmaking activity in the online multichannel network space to continue apace. MCNs are "now top-of-mind for all the...
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Etude : 92% des grandes marques sont présentes sur Youtube | La Factory NPA

Etude : 92% des grandes marques sont présentes sur Youtube | La Factory NPA | The_DigitalTV | Scoop.it
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Twitter résume en une infographie sa complémentarité avec la TV

Twitter résume en une infographie sa complémentarité avec la TV | The_DigitalTV | Scoop.it
Twitter a publié une infographie mettant en avant les bénéfices de l’usage de son réseau couplé à la télévision.
Elle illustre l’avantage du hashtag dans un spot qui génère 42% de tweets en plus.
Les téléspectateurs qui utilisent Twitter devant le petit écran ne sont que 8% à zapper pendant la pub contre 17% en moyenne selon les chiffres relayés.
De même, les téléspectateurs qui utilisent Twitter comme activité de second écran seraient plus enclins à mémoriser une publicité.

Via Veille digitale, Mattia Nicoletti
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Tilda HOEDTS's curator insight, February 10, 2014 7:54 AM

Infographie : Twitter & la TV

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This Guy Lost His Job, Made a Doritos Ad, and Now Might Win $1 Million

This Guy Lost His Job, Made a Doritos Ad, and Now Might Win $1 Million | The_DigitalTV | Scoop.it
Discover how one man went from being unemployed to being on the cusp of becoming a millionaire.
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Yes, Chipotle Has a Show—And So Will a Lot of Your Favorite Brands | TIME.com

Yes, Chipotle Has a Show—And So Will a Lot of Your Favorite Brands | TIME.com | The_DigitalTV | Scoop.it
Chipotle doesn’t make commercials. At least, not the 30-second kind. The popular burrito chain is instead launching a new online comedy series about the agriculture industry on Hulu.
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Les Inrocks - "Les Textapes d’Alice" : la nouvelle websérie hilarante et cynique

Les Inrocks - "Les Textapes d’Alice" : la nouvelle websérie hilarante et cynique | The_DigitalTV | Scoop.it
Inspirée du Tumblr du même nom, la websérie créée par Angela Soupe a été mise en ligne le 16 janvier sur la plateforme "Studio 4.0" de France 4.
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Denis Marquet (Crédit Agricole) : "Les marques vont devenir les plus gros producteurs de contenus sur Internet"

Denis Marquet (Crédit Agricole) : "Les marques vont devenir les plus gros producteurs de contenus sur Internet" | The_DigitalTV | Scoop.it
Approche sur les réseaux sociaux, importance du brand content et de la vidéo... Le directeur de la communication du Crédit Agricole décrypte la stratégie digitale de son groupe.
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How Online Video Drives Brand Awareness

How Online Video Drives Brand Awareness | The_DigitalTV | Scoop.it

Video is a fantastic opportunity to produce content that informs, engages, and converts. Nearly 40% of companies are using video as part of their content strategy. See how video can help increase your brand awareness.


Via Tolokonnikoff - Seratoo
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Video Boosts Brand Engagement, Site Visits

Video Boosts Brand Engagement, Site Visits | The_DigitalTV | Scoop.it

Video ads influence brand site visits, study finds

 

The use of video content in ads not only increases engagement but has a lingering effect on the brand, according to a MediaMind study. Rich media lifted site-visit metrics by a factor of 2.8 over traditional banner ads, and consumers exposed to rich media with video were 5.6 times as likely to browse the advertiser's site. Ads with video also boosted the number of visitors who went to an advertiser's site after having seen the ad in the past. 

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Tap into the Thriving Video Content Scene: 5 Types of Brand Videos

Tap into the Thriving Video Content Scene: 5 Types of Brand Videos | The_DigitalTV | Scoop.it
Business video content is thriving more than ever before, and long-form copy is rapidly giving way to the 30-second script.

Via Thomas Faltin
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You Tube: Le nouveau supermarché des grandes chaines

You Tube: Le nouveau supermarché des grandes chaines | The_DigitalTV | Scoop.it
Les chaînes s’agitent autour de YouTube. Alors que Canal+ lancera en décembre sur la plate-forme vidéo de Google des chaînes thématiques consacrées à ses programmes phares, ainsi qu’une factory pour les contenus issus du Web, studios, producteurs et ...
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Comment YouTube terrasse lentement les chaînes de télé

Comment YouTube terrasse lentement les chaînes de télé | The_DigitalTV | Scoop.it
YouTube a annoncé le lancement de chaînes payantes. Une étape de plus dans la transformation de la plate-forme vidéo en un média à part entière.
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TF1, France TV, Canal+, M6 : la bataille du numérique fait rage

TF1, France TV, Canal+, M6 : la bataille du numérique fait rage | The_DigitalTV | Scoop.it
Il n’est plus de jour, ou presque, sans qu’un groupe audiovisuel dévoile une nouvelle innovation sur le front numérique. France Télévisions a présenté mi-mars son nouveau JT personnalité…
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InMobi Launches Video Ads Platform; It's Context Aware & Helps Retargeting

InMobi Launches Video Ads Platform; It's Context Aware & Helps Retargeting | The_DigitalTV | Scoop.it
InMobi has launched context-aware interactive video ads platform enabling interactive canvas, smart ads and form capture.
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Measuring TV Chatter on Facebook (Updated) | Facebook for Business

Measuring TV Chatter on Facebook (Updated) | Facebook for Business | The_DigitalTV | Scoop.it
A new white paper from SecondSync offers the first in-depth analysis of Facebook social TV data across multiple countries.
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Netflix takes on $400 million in new debt to fund original content and European expansion

Netflix takes on $400 million in new debt to fund original content and European expansion | The_DigitalTV | Scoop.it
In the battle between Netflix and HBO, things are continuing to heat up. In its most recent quarter Netflix pulled way ahead of HBO in terms of its number of US subscribers, and saw shows like H...
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Amazon va se lancer dans la TV en streaming

Amazon va se lancer dans la TV en streaming | The_DigitalTV | Scoop.it
Amazon préparerait un service de télévision en direct et à péage, selon le Wall Street Journal.
Amazon propose déjà des émissions...
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DLD14: Il faut trouver la voie des vidéos en ligne

DLD14: Il faut trouver la voie des vidéos en ligne | The_DigitalTV | Scoop.it
“La télévision n’est pas morte. Tellement pas morte du tout!”. Ces mots sont ceux d’Henry Blodget, le fondateur et président de Business Insider, un site d ...
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Why Video Content is a Key Differentiator in B2B Marketing

Why Video Content is a Key Differentiator in B2B Marketing | The_DigitalTV | Scoop.it
Video content is a great opportunity for brand differentiation among todays B2B marketers. Learn why marketing with video is crucial in the B2B sales cycle.

Via Stefano Principato
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Stefano Principato's curator insight, September 7, 2013 6:49 PM

Videos create a compelling first brand experience when your building awareness for your B2B products and services. I know you’re already integrating videos in your blog content, but there are more Top of the Funnel opportunities at hand.

 
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Telling Your Brand’s Story via Video — Seven Practical Tips for Great Storytelling in the Social Space

An increasing number of brands are using video to tell their stories online. Social media has unleashed online marketing potential for digital storytelling, and video is the richest way to do so. Your target audience is not accessible and you can reach them by first creating video content that will appeal to them and secondly by putting it in front of them. Like most things worth doing, there is a right and a wrong way to do this. I am here to tell you how to make your video storytelling more effective.

 

I see a lot of good video storytelling out there in the social sphere, but, unfortunately, I see more bad. Of the great content I do find, often times it is adrift in a sea of digital noise, with little support from the brand to ensure that it is viewed and shared by their target audience.

 

So let’s focus on what makes for good video storytelling for a brand: good content + good promotion.

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Why You Should Make Video Content For Your Brand | Magnet Minute

Why You Should Make Video Content For Your Brand | Magnet Minute | The_DigitalTV | Scoop.it

On this week’s Magnet Minute episode, our host talks about the importance of using video content for your branding and marketing....

 

This week on the Magnet Minute, Amy discusses a Gigaom article about a study on the status of video content. According to the study, video will be more prevalent than social media in the coming years, indicating that by 2017, video streaming users will outnumber those active on social networks.That information should be more than enough reason for you to get your business moving on developing new ideas to reach your audience through video content. You’ve likely been urged to do this before, but this is a content medium that’s going to be far too serious (especially in regards to the marketing world) for you to bypass....


Via Jeff Domansky
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Jeff Domansky's curator insight, June 27, 2013 1:29 PM

Video matters now and in the future of marketing. Here's why.