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Prove Content Marketing ROI with a Performance Scorecard

Prove Content Marketing ROI with a Performance Scorecard | It's a digital world... | Scoop.it

ROI. It’s the elephant in the room.

In spite of burgeoning internal support and increasing budget, the truth is manycontent teams still struggle with justifying spend through content marketing ROI, and performance is suffering as a result. 

Want proof? In December, my company released The 2014 Marketing Score Report, which compiled the results of more than 300 assessments taken by marketers, executives, and entrepreneurs. According to our data, respondents’ highest priority goals are focused on the bottom line: generating leads (86 percent) and converting leads into sales (85 percent).

However, when asked to rank overall marketing performance, scores on factors critical to leads and sales were weak. For example, on a scale from one to 10, lead volume scored an average of 3.7; lead quality, 3.1; and lead-to-sale conversion rate, 3.9.

Unfortunately, content marketing was the lowest rated among the Marketing Score’s 10 sections, with an average section score of 25 percent. Of more than 130 factors ranked, six out of the 10 lowest ranked fall under content marketing.

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3 Reasons Why Co-Making Is The Future Of Branding - Co.Design

3 Reasons Why Co-Making Is The Future Of Branding - Co.Design | It's a digital world... | Scoop.it


Thanks for stopping by Fast Company's Co.Design. Our focus is on highlighting the world's best examples of design and innovation, working in concert.


Via David Hain
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David Hain's curator insight, March 8, 2014 5:45 AM

Nice practical examples of collaboration making money.

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Watch Apple CarPlay in Action

Watch Apple CarPlay in Action | It's a digital world... | Scoop.it
The first three automaker's to roll out vehicles equipped with Apple's CarPlay system have finally unveiled video footage of the system in action.
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Vine : le guide des meilleurs pratiques en France

Vine : le guide des meilleurs pratiques en France | It's a digital world... | Scoop.it
« Le guide des usages de Vine par les marques » aborde les usages de Vine par des annonceurs, grands médias, institutions publiques et culturelles en France.
Le Guide est produit par Publicis...
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Influencia - Etudes - Quelle tête aura le web design en 2014 ?

Influencia - Etudes - Quelle tête aura le web design en 2014 ? | It's a digital world... | Scoop.it
La mobilité du consommateur sur la Toile entraîne des mutations structurelles et culturelles dans la production et la pensée des plates-formes digitales. INfluencia publie les résultats d’un rapport interne de l’agence Vanksen sur les 10 tendances du web design en 2014.
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SearchCap: The Day In Search, February 18, 2014

SearchCap: The Day In Search, February 18, 2014 | It's a digital world... | Scoop.it
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
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Why Online Reviews Matter to Millennial Travelers

Why Online Reviews Matter to Millennial Travelers | It's a digital world... | Scoop.it
According to the hotel booking site Getaroom.com, and hospitality reputation management company ReviewPro, Millennials/Gen Y rely on user-generated peer reviews to help make their travel booking decisions much more than older generations.
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Google Starts Making The New Google Maps The Default For Everybody

Google Starts Making The New Google Maps The Default For Everybody | It's a digital world... | Scoop.it
After just under a year in preview, Google today announced that it is now rolling out the new Google Maps to all of its users as the default option.
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15 All-Natural Grayscale Vine Videos

15 All-Natural Grayscale Vine Videos | It's a digital world... | Scoop.it
Last week, we asked our Mashable Vine community to create six-second videos in grayscale.
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Quelle appli iOS pour créer des effets de flou sur mes photos ?

Quelle appli iOS pour créer des effets de flou sur mes photos ? | It's a digital world... | Scoop.it
Pour créer de magnifiques effets de flou sur des arrières plans un doigt vous suffit si vous avez iOS Lire la suite © Rédigé par, Nicolas Catard pour Be Geek le mer, 19 fév 2014 à 10h00...
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The Top 50 Ways To Share, Print And Organize Your Photos

The Top 50 Ways To Share, Print And Organize Your Photos | It's a digital world... | Scoop.it

Think about this for a moment… if we didn’t have cameras on our phones, how would we get through the day? There are already plenty of ways to share photos. There’s the obvious choices like Facebook, Twitter, Snapchat and Flickr—and then there’s the ever-growing array of new apps and services striving to grab a piece of our camera rolls. The author has gathered a list of the 50 best photo sharing, printing and organizing resources you probably (hopefully) haven’t heard of before. Without a doubt, there’s plenty of new photo tools to discover.


Via The Learning Factor
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The Learning Factor's curator insight, February 19, 2014 2:54 AM

A great list of the Top 50 Ways To Share, Print And Organize Your Photos.

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LinkedIn veut proposer à ses membres de publier du contenu

LinkedIn veut proposer à ses membres de publier du contenu | It's a digital world... | Scoop.it
Il y a quelques mois, LinkedIn lançait un nouveau concept : LinkedIn Influencer. Le but était de mettre en avant des articles de personnalités connues et reconnues du monde de l’entreprise et de l’entrepreneuriat, comme Richard Branson, Bill Gates, Barack Obama ou Tony Robbins. Une manière de poursuivre sa stratégie...
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The Periodic Table Of SEO Success Factors

The Periodic Table Of SEO Success Factors | It's a digital world... | Scoop.it
The Periodic Table Of SEO Success Factors Search engine optimization -- SEO -- may seem like alchemy to the uninitiated. But there is a science to it. Sear
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Case Study: How Long Does It Take to See Organic Search Results? - Search Engine Journal

Case Study: How Long Does It Take to See Organic Search Results? - Search Engine Journal | It's a digital world... | Scoop.it

One of the first things all new and prospective clients want to know is how long it take for a content marketing strategy to see real organic results on Go (How long does it take to see the SEO results of content marketing?

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Download a Free Copy of Danah Boyd’s Book, It’s Complicated: The Social Lives of Networked Teens

Download a Free Copy of Danah Boyd’s Book, It’s Complicated: The Social Lives of Networked Teens | It's a digital world... | Scoop.it

danah boyd (she doesn’t capitalize her name) is a Principal Researcher at Microsoft Research and a Fellow at Harvard’s Berkman Center, where she looks at how young people use social media as part of their everyday lives. She has a new book out called It’s Complicated: The Social Lives of Networked Teens, and she’s made it available as a free PDF. On her website she writes, “I didn’t write this book to make money. I wrote this book to reach as wide of an audience as I possibly could.


Via Nik Peachey, Terheck
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Tricia Adams's curator insight, March 10, 2014 7:06 AM

Social history and reflection on today's connected youth - looks interesting

gawlab's curator insight, March 16, 2014 9:01 PM

a téléchargé la copie libre  du livre de danah boyd. 

Nevermore Sithole's curator insight, April 22, 2014 2:58 AM

Free Download

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Vine et les entreprises

Vine et les entreprises | It's a digital world... | Scoop.it
Nous avons récemment rédigé un guide Vine à destination des sociétés souhaitant se lancer sur ce réseau. Nous vous proposons d’en découvrir quelques extraits au cours des semaines à venir. Voici notre...
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Mark Zuckerberg on WhatsApp, the NSA, and Bringing Internet to the World

Mark Zuckerberg on WhatsApp, the NSA, and Bringing Internet to the World | It's a digital world... | Scoop.it
In a keynote interview at the Mobile World Congress Monday, the Facebook founder opened up on a number of hot-button issues. Here are the highlights.
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The Key to Making Better Decisions? Self-Editing

The Key to Making Better Decisions? Self-Editing | It's a digital world... | Scoop.it
Clarity comes from stripping away the unnecessary.
Laurence Bricteux's insight:

Pour tous mes étudiants... à lire :-)

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Selfie360 Turns Your Face Into A Gif

What’s better than a selfie?
A selfie that is also a gif.
Meet Selfie360, the newest, and most aptly named, app from the Cycloramic team.
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Social Media Customer Care Startup, Brand Embassy, Gets $1M Seed To Power A Global Push

Social Media Customer Care Startup, Brand Embassy, Gets $1M Seed To Power A Global Push | It's a digital world... | Scoop.it
UK-based Brand Embassy, a provider of social-media based customer care services to help businesses manage communications with customers via channels such as Facebook and Twitter, has closed a $1 million seed round from two new funds, Rockaway...
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Google Shopping Campaigns Are Now Live — How To Get Started

Google Shopping Campaigns Are Now Live — How To Get Started | It's a digital world... | Scoop.it
Yesterday morning, Google announced the Google Shopping campaign program is now available to all online merchants. Google Shopping campaigns, which have been in beta since October, are a new version of PLAs which change how ads are created.
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What's WhatsApp and Why Did Facebook Pay $16 Billion for It?

What's WhatsApp and Why Did Facebook Pay $16 Billion for It? | It's a digital world... | Scoop.it
Facebook just spent $16 billion to acquire WhatsApp, spending $4 billion in cash and $12 billion in Facebook stock (it'll also kick in another $3 billion of stock over the next four years for good measure).
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Pinterest : les marques doivent repenser leur stratégie de contenu

Pinterest : les marques doivent repenser leur stratégie de contenu | It's a digital world... | Scoop.it
Pinterest incite les marques à créer des contenus spécifiques en lien avec les centres d’intérêt des publics ciblés.

Via Isabelle Clément
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France Lafleur's curator insight, February 18, 2014 9:45 AM

Contenus spécifiques et centre d'intérêt ciblés sont des étapes essentielles  à considérer par les marques, du point de vue de Pinterest.

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The Presentation Planning Checklist - Free eBook

The planning stage of your presentation is crucial but too often presenters don’t know where to start and don’t follow a clear process. This planning checkli...

Via Baiba Svenca
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Elpidio del Campo Cañizares's curator insight, March 21, 2014 9:19 AM

Presentations Checklist

Marisa Maiocchi's curator insight, March 25, 2014 6:51 AM

Muy buen resumen de las cosas que hay que tener en cuenta a hora de hacer una presentación efectiva, para un auditorio sin ojos cerrados ni bostezos!

Kamian's curator insight, April 9, 2014 10:24 AM

Documento recomendado para hacer presentaciones decentes (Muy buenos tips).

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6 Ways to Make People Love Your Brand

6 Ways to Make People Love Your Brand | It's a digital world... | Scoop.it
"People don't buy things for logical reasons," Zig Ziglar once famously said. "They buy for emotional reasons."
Which means: In order to gain customers — and keep them for life ...
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