TheDailyAdexchange
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TheDailyAdexchange
Daily news and analyzes around the display adexchange world
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Twitter to Offer Marketers More Tools to Target, Track Followers

Geo-Relevant Ads Confirmed, 'Follower Dashboard' Announced at Ad Age Digital Conference
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Demand-Side Networks: the Modern Ad Networks. « iMediaConnection Blog

Demand-Side Networks: the Modern Ad Networks. « iMediaConnection Blog | TheDailyAdexchange | Scoop.it
Samuel Langhorne Clemens – aka Mark Twain – is often (mis)quoted as having said, “The reports of my death have been greatly exaggerated.” In a similar vein, we have all heard about the impending demise of Advertising Networks … a slow death driven by the rise of Demand Side Platforms (DSPs), Supply Side Platforms (SSPs) and Display Inventory Exchanges. The doomsayers are often quoted as suggesting that:

Ad Networks are inefficient;
Ad Networks inflate margins for themselves;
Ad Networks are becoming obsolete because of exchanges; and
There are too many ad networks; they can’t all add value to the ad stack......
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Ad industry moves forward on self-regulation of targeting | News | New Media Age

A self-regulatory initiative for behavioural advertising will launch next week in an effort to protect the £4bn online ad industry from an implementation of EU law that could decimate it.
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Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression | ExchangeWire.com

Gavin Deadman Discusses DSP Algorithms, In-House Exchange-Buying, And The PV Impression | ExchangeWire.com | TheDailyAdexchange | Scoop.it
I did a post recently on why I thought SOME advertisers would bring exchange-buying in-house. One big advertisers to recently put in place such a strategy was
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Boon for Direct Response as Audience Buying Comes to Video

Google Is Slowly Feeding YouTube Inventory Onto Its Real-Time Exchange, and a Lot More Is Coming
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Why Facebook Will Emerge a Winner in Battle Over Privacy

Within the last few years, advertisers have rapidly reformed the web into a hunter's paradise, turning people into targets as marketers eagerly track down the specific reader groups (by demography and geography and willingness to buy) that companies are continuously appealing to online. In response, privacy advocates and government regulators have made digital privacy ripe for legislation with President Obama and congressional legislators recently calling for a privacy bill. Whether or not a law comes to pass, advertisers, publishers and e-commerce merchants will certainly have to alter how they conduct business in this newly sensitive digital age.
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Aegis Talks Trading Desk; APIs Beat Display; Emarketer Says TV Dollars Aren’t Coming Online

Aegis Talks Trading Desk; APIs Beat Display; Emarketer Says TV Dollars Aren’t Coming Online | TheDailyAdexchange | Scoop.it
Aegis' Trading Desk

On the UK's Association of Online Publishers (AOP) site, a new interview is published with Aegis'/iProspect's Louisa Wong, who heads Aegis UK trading desk strategy. She offers, "A trading desk strategy cannot be prescribed at a local level, the fundamental tactics might be the same but the execution and instruction of the buys might differ depending on scale in that market." Read more about what she means.
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More Search Signal And Display Ads

More Search Signal And Display Ads | TheDailyAdexchange | Scoop.it
Still more curation news in Google Search-land as the company says it's extending its social search strategy and getting the user to help with better search results through recommendation.

What's the impact on display? More targeting opportunities, perhaps.
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Dont expect a media attribution model that works across digital and analogue just yet

Its happened before, and it happened again this week. I sat in a meeting where an agency was enthusiastically presenting their new integrated media attribution model. We were told of the imminent death of reporting separate online/offline CPAs and we were all in violent agreement. That was till the client asked how we are going to bridge the divide between analogue and digital, between loyal customers and new customers, between sales and marketing and to come up with a working attribution model that would allow him to refresh his market mix model any faster.
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Finding the Right Fit for Attribution

Finding the Right Fit for Attribution | TheDailyAdexchange | Scoop.it
"Displaying Search" is a column capturing the intersection of display advertising and search marketing.

Today's column is written by Nick Talbert, Director of Product Marketing, Eyeblaster, a campaign management and advertising technology company.
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The Life And Death Of The Ad Network

The Life And Death Of The Ad Network | TheDailyAdexchange | Scoop.it
The ad network is a great business model. No, it’s amazing. You could start one in the morning with two people and be making 200K by the end of month. No joke. It’s easily done. You just need to know the right people at the right agencies – and if your story is reasonably compelling, you’ll be on multiple plans. We offer personalised re-targeting. BOOM! We offer social re-targeting. BOOM! We have a semantic behavioural re-targeting platform (SBR). Oh yes! How much money do you want, son? If you had half a brain and modicum of sense you could make “mad cash” in the ad network game.
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MediaPost Publications One Fish, Two Fish: Attribution Modeling 03/22/2011

MediaPost Publications One Fish, Two Fish: Attribution Modeling 03/22/2011 | TheDailyAdexchange | Scoop.it
One Fish, Two Fish: Attribution Modeling - 03/22/2011
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MediaPost Publications Marin, Criteo Launch Retargeting Ad Platform 03/08/2011

MediaPost Publications Marin, Criteo Launch Retargeting Ad Platform 03/08/2011 | TheDailyAdexchange | Scoop.it
Marin, Criteo Launch Retargeting Ad Platform - 03/08/2011
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Audience vs. Environment: Will Data-Driven Buying Tip Debate?

Expect Targeting to Always Be Secondary, Particularly When It Comes to TV
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XA.net First to Offer Multivariate Social Media Advertising and Real-Time Bidding (RTB)

XA.net First to Offer Multivariate Social Media Advertising and Real-Time Bidding (RTB) | TheDailyAdexchange | Scoop.it
XA.net, Inc., the leading provider of data-driven social advertising optimization, today announced that its optim.al (http://optim.al) multivariate ad platform is now an approved Facebook API Tools Vendor.
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CEO Karnstedt Says Efficient Frontier Seeing Major Impact From Data-Rich Facebook

CEO Karnstedt Says Efficient Frontier Seeing Major Impact From Data-Rich Facebook | TheDailyAdexchange | Scoop.it
David Karnstedt is President and CEO of Efficient Frontier, a performance marketing company.

Karnstedt discussed his company's strategy and recent momentum with AdExchanger.com. Click below or scroll down to read more:

Today's Trends
On The Industry's Attribution Challenges
EF's Digital Channels
Target Market
Clients And First-Party Data
Profitability, Funding, Acquisitions
Search & Display Misconceptions
OBA Initiatives
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Marketers Failing Interactive Part of Interactive Marketing

Forrester Study: Consumers Want Cross-Channel Engagement, but Companies Are Falling Behind
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Real-Time Trend Brings Another Premature Obituary for Ad Nets

Real-Time Trend Brings Another Premature Obituary for Ad Nets | TheDailyAdexchange | Scoop.it
Have you heard? Ad networks are dying. Again.

This time, it's the rise of private online ad exchanges that's going to kill the ad network.

The network category has been under attack from nearly the day it was introduced more than 10 years ago. Remember 2003, when Google launched AdSense for publishers? It was meant to help publishers better monetize their sites through contextual targeting, thus reducing or even avoiding the use of third-party companies such as ad networks.
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Eric Besson répond aux demandes de l’IAB au sujet de l’ordonnance encadrant l’usage des cookies. | FrenchWeb.fr

Eric Besson répond aux demandes de l’IAB au sujet de l’ordonnance encadrant l’usage des cookies. | FrenchWeb.fr | TheDailyAdexchange | Scoop.it
Alors que le gouvernement doit publier d'ici le 25 mai une ordonnance concernant la transposition du paquet telecom, les instances représentatives des
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What Is The Biggest Misconception About The Use Of Data For Ad Targeting?

What Is The Biggest Misconception About The Use Of Data For Ad Targeting? | TheDailyAdexchange | Scoop.it
Often, a question doesn't have an easy answer in the digital advertising business. This is a column devoted to an answer to a single question - and providing a bit of space for it.

Today's participant is Hooman Radfar, CEO of Clearspring, which provides content sharing platform AddThis. He recently answered the following question during a conversation with AdExchanger.com...
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Microsoft Launches An Ad Exchange

Microsoft Launches An Ad Exchange | TheDailyAdexchange | Scoop.it
It's no longer trying to be a big player in online advertising.
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What Marketers Need To Know About Conversion Attribution

What Marketers Need To Know About Conversion Attribution | TheDailyAdexchange | Scoop.it
"Data-Driven Thinking" is a column written by members of the media community and containing fresh ideas on the digital revolution in media.

Today's column is written by Alan Pearlstein, CEO at Cross Pixel Media.
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Evolution Of The Agency Buyer-Planner

Evolution Of The Agency Buyer-Planner | TheDailyAdexchange | Scoop.it
"the executioner" opinion expressed below is written by Natalie DiBerto, Lead, Account Services, Ad Exchanges, at Razorfish.
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Why Some Big Digital Advertisers Will Bring Exchange Buying In-House | ExchangeWire.com

Why Some Big Digital Advertisers Will Bring Exchange Buying In-House | ExchangeWire.com | TheDailyAdexchange | Scoop.it
I always find it interesting when the likes of Techcrunch and Business Insider wade into the display space to offer ill-informed analysis on possible future
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MediaPost Publications Search + Display + Attribution Modeling = Transparency 03/18/2011

MediaPost Publications Search + Display + Attribution Modeling = Transparency 03/18/2011 | TheDailyAdexchange | Scoop.it
Search + Display + Attribution Modeling = Transparency - 03/18/2011
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