5 questions with Jan from TheCuriousCaseShop on etsy | EtsySpot Interview | Scoop.it
I like to think of it as open case of vintage finds and curios from South-Central Europe and Former Yugoslavia. Aplace to riffle, poke and pry for something that will make you feel nostalgic or amazed, that might bring characterto your favourite space, make a gift for a loved one or fulfil your collection.

1. How did you get into vintage?
For me, vintage is an acquired taste as well as an attitude towards the consumerist society in which we all live. Akind of distraction from being drawn into the deceiving culture of “brand new”. Vintage and antique products arealso quite unique in the sense of their value. Unique geographically, the space of time as well as their nature oflimited availability. More or less anything we buy new in a shop today, will lose at least some of its value just bybeing picked off the shelf, let alone unpacked. There’s a good chance that you’ll find that same shelf-full half wayaround the world, priced accordingly and a life span probably shorter than that of a cheap bottle of wine. Vintagedefies all of the above. That’s beautiful to me.
More importantly, my affection for vintage and antiques developed instinctively and inherently. Like it does inmost people. I grew up in Moscow during the 90’s, where my father would regularly take the family to variousmarkets stacked with treasures of times past and taught me how to appreciate the story and detail behind things.He planted the ideas in my mind a long time ago and I realised it through experience, music, travel and – well,Etsy.

2.What is your favourite vintage item and how did you acquire it?
I would say that my current favourite is right at the pivot point which led to the inception of this shop – 1960’s“Rex” Chair by Niko Kralj – you can currently find one in our shop and read all about it.
I had just moved out into an apartment and was looking for a low armchair that was compact and stackable to gowith the sofa and coffee table. The Rex was sold before I approached it or realised what I was buying. Theprevious owner of the chair and a friend of mine, Urban, is the second member of The Curious Case, equallyresponsible for the emergence and realisation of the idea. He’s also the owner of countless carefully selectedvintage items, big and small, now found in mine and many other people’s apartments, offices and pockets.

3. How did you come by the shop name? And is there a meaning to it?
The shop name was inspired by a recently acquired 1971 Pink Floyd LP - Relics "A Bizarre Collection Of Antiques& Curios".
The concept, however, is an ambiguous one. On the one hand, it represents the curious turn of events andacquaintances which eventually led to the emergence of the shop, on the other hand it’s an idea, with whichevery flea-market-goer is very familiar. That always intriguing open case on the side of the market stand, filledwith unsorted things from here, there and everywhere. Not so special at first glance, but if you look closer and digreal deep, and one always should, there’ll always be something in there, which you had just realised you’ve beenlooking for ever since you remembered. That’s the curious case.

4.Your shop has a very distinct atmosphere and presentation. How do you go about creating that environment for your customers?
I guess our approach was to create an impression, which resembles us, the concept of the shop and will hopefullybe appealing to our visitors. There isn’t a whole lot of freedom in terms of fixed visual representation; Etsy is aplatform after all, so the atmosphere is mostly attributed to the contents of the shop, its respective items, theirphotos and descriptions. There’s plenty to be done and a whole lot of space for improvement. The learning curveis still very steep and that’s the best thing about it.

5. What is it about Etsy?
If I had to point one thing out, it would be Etsy’s simplicity. It welcomes absolutely anybody from anywhere, whowishes to take part in the community, without any complicated barriers to join. Whether it’s to buy, sell or findinspiration. It enables individuals to showcase local craftwork and vintage peculiarities, which in their ownenvironment might not stand out in the slightest and gives them a name and a story. I’m sure you’ll agree,Europe has plenty to offer in that field. I see new shops springing up every month and we’re very proud to be oneof the first to open within the region of Former Yugoslavia. Keep an eye out, you might be surprised whattreasures a former socialist block was able to produce in its time.

Via etsyspot