The Zone
0 view | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Vinu Patel from The MarTech Digest
Scoop.it!

Why Landing Page Emotion Makes All the Difference In The World - Forbes

Why Landing Page Emotion Makes All the Difference In The World - Forbes | The Zone | Scoop.it

Digest...

 

If you want your audience to act, then you must make them feel the strongest emotion possible. What is your audience’s strongest emotions? Nearly all the research points to this fact:  Negative emotions are the strongest.

 

6 Ways to Tap into the Power of Emotional Decision-Making

 

1.  Place your CTA where the emotional message is the strongest.

2.  Use emotions that people respond to or mimic. People copy the emotions that they see or feel in others.

>> Use pictures of people expressing emotion. The right emotional images create the right behavioral response:  conversion.

>> Feature testimonials that express emotion.

>> Tell stories that include emotion.

3.  Use videos.

4.  Use design features that are memorable.

5.  Segment your users.

6. Use strongly-worded headlines.

 

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 


Via CYDigital
more...
CYDigital's curator insight, August 26, 2014 7:39 PM

The article is by QuickSprout's Neil Patel, the hardest working man in the business.

Scooped by Vinu Patel
Scoop.it!

Psychology Around the Net: August 23, 2014 - PsychCentral.com (blog)

Psychology Around the Net: August 23, 2014 - PsychCentral.com (blog) | The Zone | Scoop.it
PsychCentral.com (blog)
Psychology Around the Net: August 23, 2014
PsychCentral.com (blog)
Overthinking, oversharing, and — well, a few celebrities to boot. That's what you'll find in this week's Psychology Around the Net.
more...
No comment yet.
Rescooped by Vinu Patel from The MarTech Digest
Scoop.it!

B2B Marketers on Popular Lead Gen Channels and Successful Tactics - Marketing Charts

B2B Marketers on Popular Lead Gen Channels and Successful Tactics - Marketing Charts | The Zone | Scoop.it

Content marketing, online registrations and webinars are some of the fastest-growing lead generation channels among B2B marketers this year, details Chief Marketer in its annual B2B Lead Generation Survey [download page]. Email remains the most popular lead generation channel, though, with 87% of survey respondents planning its use this year. It’s also among the most highly rated when it comes to sources of qualified leads.

__________________

► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).

 

 


Via CYDigital
more...
CYDigital's curator insight, August 26, 2014 6:03 PM

Such a limited, selected list, and the fact is you can't learn a damn thing from this.