Social Media
124 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Rescooped by Ari Meier from SEO and Social Media Marketing
Scoop.it!

The Importance of Content Marketing When Building SEO Strategies [Infographic]

The Importance of Content Marketing When Building SEO Strategies [Infographic] | Social Media | Scoop.it

Earlier this month, Mai wrote an article about why you should put content marketing at the heart of your brand strategy, in which she gives a summary of the importance of content marketing for your brand.

 

However, she also mentions that even though 90% of marketers think content marketing will become more important over the next year, more than 60% still haven’t invented a content marketing strategy at place.

 

Some interesting key facts from the infographic are:

 

The most popular types of content that marketers spend time on producing are blog posts, social media updates (Facebook posts, tweets, etc.) and articles/guides, whereas audio content and podcasts are the least popular;


Search engine providers are increasingly recognizing quality creation and social sharing as significant ranking factors;


27 million pieces of content are shared via the web each and every day in 2012;

 

More than 50 % of consumers say that blogs have influenced their purchase decisions;

 

94 % of marketers believe that the users analysis of the site’s perceived value will increase in importance as a ranking factor.

 

Find Out More: http://www.mindjumpers.com/blog/2012/11/content-marketing-seo/


Via Antonino Militello
more...
Bill Chen's comment, December 22, 2012 9:19 AM
http://www.outlettimberland.biz/
Rescooped by Ari Meier from GooglePlus Expertise
Scoop.it!

Why You’re Stupid for Not Using Google+

Why You’re Stupid for Not Using Google+ | Social Media | Scoop.it

Learn how brands can start leveraging Google+ to increase consumer engagement, brand recognition, and search domination. Get in on the ground floor of something huge.

 

Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why:


Via Linda Buquet :: Catalyst eMarketing, Barry Hammond, Jaana Nyström
more...
No comment yet.
Rescooped by Ari Meier from SEO and Social Media Marketing
Scoop.it!

6 Steps on How to Cash-In on the New SEO

6 Steps on How to Cash-In on the New SEO | Social Media | Scoop.it

"Author Rank. Panda. Penguin. Mobile. Google+. If you think about it, these things were not on most SEO and online content marketer radars in the early 2011. But in just a year’s time, they have become major components of Web marketing.

 

Have you responded to these changes? Have you learned how to tap into the potential of these developments and increase exposure for your brand, traffic to your site, and money in your bank account?"

 

-----

 

"Social sharing is becoming one of the most prominent ways in which to determine the authority of a particular page.

 

This is why Google has made some many changes to its algo: Because people are sharing so much content across the social web, it was time to evaluate how they were affecting search rankings".

 

Read More: http://www.searchenginejournal.com/6-steps-on-how-to-cash-in-on-the-new-seo/49252/


Via Antonino Militello
more...
No comment yet.
Rescooped by Ari Meier from SEO and Social Media Marketing
Scoop.it!

Why Social Media Optimization is important to SEO

Why Social Media Optimization is important to SEO | Social Media | Scoop.it

Search Engine companies like Google, Yahoo and Bing have seen an opportunity into using social media data to improve their ranking data and database. Some time ago Google tried a partnership with Twitter to show real-time tweets directly into the search results.

The official partnership between them is now closed but Google is still using data from social media platforms to improve their ranking data. After some while Google launched the Google+ network which at first we thought not to influence the rankings on the search engine. It came up that it actually did, users +1′ning helped pages to get more traffic and rank better.

Google and Bing acknowledged some time ago that they use Likes, Tweets and +1′s to better rank content. It is a good social proof whether the content is good or not. Still, this works for some kind of content, other types of content never get shared on social because of their nature.

Read more: http://www.rudibedy.com/blog/why-social-media-optimization-is-important-to-seo-nowadays/


Via Antonino Militello
more...
Bill Chen's comment, December 22, 2012 9:20 AM
http://www.myairmaxpascher.com/
Rescooped by Ari Meier from SEO and Social Media Marketing
Scoop.it!

Social Signals, Quality Content And Search Marketing will Merge in 2013

Social Signals, Quality Content And Search Marketing will Merge in 2013 | Social Media | Scoop.it

"In May, 2010, Matt Cutts denied that social signals had an effect on search rankings. In December of the same year, he declared that they were actually starting to work in the buzz and signals they were able to get through social media into the site authority factor of their ranking algorithm. Six months later, Google+ was born.

 

The Penguin Update and subsequent tweaks to it have changed the way that search engine marketers approach aggressive optimization. The days of running rampant and blasting out bulk links are gone. Today, quality finally trumps quantity and the playing field has been leveled in a way that in essence puts a "governor" on how quickly they can ramp up the rankings on their domains.

 

As social signals grow in their effects on search rankings for both Google and Bing, the ability to create amazing content and promote it on social media is quickly becoming the most important technique that internet marketers have in their arsenal. In 2013, it will likely eclipse link-building as a ranking factor.

 

Here are three things you must understand to make it work for you today and to be ready for what lies ahead".

 

Find Out More: http://socialmediatoday.com/jd-rucker/954046/social-signals-quality-content-and-search-marketing-will-merge-2013


Via Antonino Militello
more...
Neil Ferree's comment, November 2, 2012 1:54 PM
My Crystal Ball doesn't work anymore but its good to see my Intuition is still in tact given that back on 2-21-12 I authored piece entitle "Social Shares is Becoming the New SEO" and reading between the lines on this piece ♦ supports the H1