The world makes way for the man who knows where he is going.
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Integrated Marketing Communications | Social Media Today

Integrated Marketing Communications | Social Media Today | The world makes way for the man who knows where he is going. | Scoop.it

Think about it this way: It used to be you’d have a crisis communication plan written and it would stay in a drawer until your PR team pulled it out the following year, dusted it off, and gave it a good rewrite.


I’m sure you see or hear this a lot: Traditional PR is dead! Media relations is dead! Websites are dead! Marketing is dead! Advertising is dead! Newspapers are dead!


Granted, sometimes those things are written to motivate people to click on a link, but all of the customary ways of communication are far from dead. Instead, we find it’s necessary to integrate the things that are “dead” with digital public relations....


Via Jeff Domansky
Patience's insight:

IMC program is used for managing every sized business today.

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Kailee.Zimmerman's curator insight, July 28, 2014 4:06 AM

Important tips of how to effectivey integrate IMC. Includes understanding the correlation with bringing in total integration with incentives. Developing a strong internal team. As well as undertanding that human resources and customer service are a good tool, when dealing with social media.

Jacques Dupeyroux's curator insight, August 17, 2014 7:05 AM

Social media is rapidly growing to be one of the most powerful IMC tools. Achievable exposure and attainable reach are consistently expanding through social media's growth and popularity.

Jeshneil Prasad's curator insight, October 2, 2014 5:28 PM

The article suggests that integration is essential in today climate because communication between departments within a company can lead to better results regarding a marketing campaign and individual silos should be a thing of the past.

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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | The world makes way for the man who knows where he is going. | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Patience's insight:

these rules are very important to manage IMC program.

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Patience's curator insight, October 1, 2014 10:40 PM

the 7 rules are quite important for building a good brand awareness.

Patience's curator insight, October 1, 2014 10:41 PM

The 7 rules are quite important for building a good brand awareness. 

Patience's curator insight, October 2, 2014 9:15 PM

These rules are very important to manage IMC program.

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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | The world makes way for the man who knows where he is going. | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Patience's insight:

the 7 rules are quite important for building a good brand awareness.

more...
Patience's curator insight, October 1, 2014 10:41 PM

The 7 rules are quite important for building a good brand awareness. 

Patience's curator insight, October 2, 2014 9:13 PM

these rules are very important to manage IMC program.

Patience's curator insight, October 2, 2014 9:15 PM

These rules are very important to manage IMC program.

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Too Late To Start? Why Success Doesn't Have An Expiration Date

Too Late To Start? Why Success Doesn't Have An Expiration Date | The world makes way for the man who knows where he is going. | Scoop.it

Does success really have an expiration date? Is there an actual deadline you have to meet before you cant be successful? And if you answered yes to all of these questions, whats the best age to succeed? Let me break it down for you; time has, with no exceptions what so ever, no expiration date. It’s never too early to start a venture. It’s never too late to become great. Whatever rationalized concept or idea you have, imagining that there is a strict correlation between age and success, forget about it! Because at the end of the day success is what we all strive for and the only people who “cant” achieve it, are the ones who put up imaginary barriers between them and their goal.


Via The Learning Factor
Patience's insight:

 

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Ted Ning's curator insight, August 15, 2014 2:19 PM

A great infographic on keeping an ode to possibilities regardless of age. 

Bettina Gifford's curator insight, August 17, 2014 6:01 PM

You just need to recognise your skills can be transferred..

John Leith's curator insight, August 17, 2014 8:05 PM

Most people who are successful try try and try again.

If we were all to fall over at the first hurdle, nothing would be achieved.

Some of the worlds super brands didn't enjoy great success the first time around.

John Leith 

2DISCOVER 

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7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | The world makes way for the man who knows where he is going. | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Patience's insight:

These rules are very important to manage IMC program.

more...
Patience's curator insight, October 1, 2014 10:40 PM

the 7 rules are quite important for building a good brand awareness.

Patience's curator insight, October 1, 2014 10:41 PM

The 7 rules are quite important for building a good brand awareness. 

Patience's curator insight, October 2, 2014 9:13 PM

these rules are very important to manage IMC program.

Rescooped by Patience from Web site & Social Media Marketing
Scoop.it!

7 Rules of Integrated Marketing Communications

7 Rules of Integrated Marketing Communications | The world makes way for the man who knows where he is going. | Scoop.it
Integrated Marketing Communications is a Marketing Technique that makes sure that all of your sales, marketing and prootional approaches and communications have been carefully linked with one another to execute your overall marketing strategy....

Via GrupoNeo
Patience's insight:

The 7 rules are quite important for building a good brand awareness. 

more...
Patience's curator insight, October 1, 2014 10:40 PM

the 7 rules are quite important for building a good brand awareness.

Patience's curator insight, October 2, 2014 9:13 PM

these rules are very important to manage IMC program.

Patience's curator insight, October 2, 2014 9:15 PM

These rules are very important to manage IMC program.

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3 Simple Ways to Start Your Story - Get Storied

3 Simple Ways to Start Your Story - Get Storied | The world makes way for the man who knows where he is going. | Scoop.it
How does a great story start? Do you begin with where you're going, or where you came from? These 3 phrases are simple ways to set the stage for your story.
Patience's insight:

And do you have a good attitude to face it?

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Strategic Humor: Cartoons from the September 2014 Issue

Strategic Humor: Cartoons from the September 2014 Issue | The world makes way for the man who knows where he is going. | Scoop.it
Test your wit in the HBR Cartoon Caption Contest.
Patience's insight:

Very humorous!

 

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