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Top 10 Facebook Campaigns of 2014

Top 10 Facebook Campaigns of 2014 | The Web | Scoop.it

The amount of people marketing directly to consumers on social media has gone up exponentially over the past year, and rightfully so. Over 1.3 billion people log into Facebook alone every month, according to Facebook’s last earnings call. That’s a whopping 14% of the earth’s population – so why not market to them on social?

 

Below, I have put together a list of the top 10 campaigns launched in 2014 with the help of some designers and other analysts according to specifically picked categories to best benefit you....


Via Jeff Domansky
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Simon Turkin's curator insight, December 7, 2014 2:38 PM

This article is extremely insightful on how to successfully run a social media marketing campaign. This takes ten highly successful ideas that worked out extremely well. The idea to model your campaign off of someone else's previous success is not a bad one. Innovation is key however, so when reading these articles I try to think of additional things I could add to these existing ideas. If 14% of the world is on Facebook think about how many people are on Twitter, Instagram, Linkedin, and thats just to name a few platforms. Social media marketing is the new wave more people in my age group use social media to get their updates then the television. 

Vincent Tang's curator insight, December 7, 2014 7:41 PM

Un top 10 des campagnes de Communication les plus efficaces sur Facebook.

prof zaphosa's curator insight, December 20, 2015 7:05 AM

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How to Take a Screenshot on a PC

How to Take a Screenshot on a PC | The Web | Scoop.it
Capturing screenshots on a PC is easier than you think. Here are the three easy ways to take a screenshot on a Windows PC, using both built-in utilities and free software.
Diana Andone's insight:
An updated article with free tools for screenshots on a PC
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How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube | The Web | Scoop.it

Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.


But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.


If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.


That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...


Via Jeff Domansky
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Jeff Domansky's curator insight, July 21, 2017 2:16 AM

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.

Jeff Domansky's curator insight, July 21, 2017 2:51 AM

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube

GwynethJones's curator insight, July 21, 2017 9:56 AM

I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!

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Free Images for Blogs and Marketing (39 sites)

Free Images for Blogs and Marketing (39 sites) | The Web | Scoop.it
Free images for blogs and marketers. I have collected a bunch of sites that give you free images for commercial use. Check it out regularly as we add sites

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Elizabeth Hutchinson's curator insight, November 1, 2017 2:08 AM
Always good to see an updated list. 
Oskar Almazan's curator insight, November 1, 2017 8:13 AM
En marketing, a great image is often a key component of the message. Constant need for pictures can dig deep into your pocket when using stock photography. If you want a particular image, then it makes sense to pay for the stock images as it will be a lot cheaper than to hire a photographer. What to do when you need images all the time, but their marketing lifespan can be measured only in days, maybe hours? Images for Facebook posts, email newsletters, individual slides in presentations that you use only once… Paying 10 or 20 dollars per image for these adds up. So where do you get free images? I have collected a bunch of sites that give you exactly that… free images for commercial use.
 
Art Jones's curator insight, November 3, 2017 12:02 PM

The Rise of Visual Storytelling

 

 

One picture is worth 60,000 words because the brain process images 60,000 times faster than it can process text.  90% of all information processed by the brain is visual. 

 

Attention is the new commodity and visual storytelling is the perfect currency you can use to acquire the attention of your ideal buyer.

 

To help you tell more compelling stories, this post includes 39 platforms where you can acquire images for FREE. Be sure to bookmark the page.

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Why Your Facebook Ads Aren't Working (And How To Fix It)

Why Your Facebook Ads Aren't Working (And How To Fix It) | The Web | Scoop.it

I can’t get Facebook Ads to work for my business.” Matthew Ganzak, Facebook Ads expert and disruptive innovator, hears this statement multiple times each day from prospective clients. How can something so simple to set up be so difficult to “get working” for your business?


Facebook’s organic reach has been trending down over the past few years, due in part to the fact that more than 60 million business pages are now competing for consumer eyeballs. Facebook now requires brands to spend more money to get the same reach as in the past. To optimize their spend, brands need to stay in touch with the latest trends. This means learning to work the evolving Facebook system to get more activity on posts.


According to Ganzak, the first 500 impressions a Facebook Ad gets are the most important. Below, he lays out his five best tips to maximize engagement for those early viewer...


Via Jeff Domansky
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Jeff Domansky's curator insight, May 25, 2017 9:41 AM

Facebook can be very challenging for small businesses who are inexperienced with ad buying. Expert Matthew Ganzak shares his top tips for getting Facebook ads to perform.

Marc Kneepkens's curator insight, May 25, 2017 12:11 PM

#Facebook is one of the best places to #advertise. Here is how to make it really work and not wast money.

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[PDF] The digital talent gap: Developing skills for today's digital organizations

[PDF] The digital talent gap: Developing skills for today's digital organizations | The Web | Scoop.it
The shortage of digital skills in the current marketplace is unprecedented. It is estimated that over 4.4 million IT jobs will be created around Big Data by 2015; however, only a third of these new jobs will be filled. Martha Lane Fox, the UK’s digital inclusion champion, believes over 16 million people in the UK lack the basic digital skills to fully benefit from the Internet. Even Millenials are a matter of concern. In a survey comprising over 800 middle to upper management executives from over 50 industries, nearly one in five Millenials in the modern workplace are perceived to be lacking in analytical skills.
 
The reasons driving this skills shortage are not hard to identify. The usage of mobile, social and analytical tools is permeating the length and breadth of every function across the organization. Unlike the past, the impact of these digital technologies and tools is felt not just in the IT department. This means that the magnitude of training and re-skilling thatis required is enormous. Moreover, each new technology cycle has brought forth new requirements and these cycles are increasingly getting shorter. Employees must now refresh their skills more frequently if they wish to stay relevant in this rapidly changing digital environment. The head of India R&D Labs of software firm SAP succinctly states: “The shelf life of a software engineer today is no more than that of a cricketer – about 15 years. The 20-year-old guys provide me more value than the 35-year-olds do.
 
Organizations are beginning to recognize the magnitude of the problem. Our own research with the MIT Center for Digital Business has revealed that 77% of companies considered missing digital skills as the key hurdle to their digital transformation. Digital leaders or ‘Digirati’ a are already investing in digital skills and reaping significant benefits in comparison to other companies (see Figure 1). On average, ‘Digirati’ are
26% more profitable than their industry competitors.
 
This skills shortage is creating a ‘war for talent’, where companies have to compete for the best talent with new categories of players. Unlike in the past, the hunt for the best talent is no more limited to localized skills in certain departments. In this case, the talent war is manifest across the entire organization. The important questions are: Do organizations include digital skills as a key component in their workforce plans? Are HR departments equipped and skilled to bring innovative solutions to bridge the digital skills gap? How are Digiratis developing digital skills?

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Nevermore Sithole's curator insight, February 6, 2017 5:00 AM
Digital talent gap
Nevermore Sithole's curator insight, March 10, 2017 2:41 AM
Digital talent gap
La gagu's curator insight, March 12, 2017 6:00 AM
Great
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4 Tools That Will Give Your SEO a Boost

4 Tools That Will Give Your SEO a Boost | The Web | Scoop.it
If you type "SEO Tools" in Google, the results can be overwhelming. So I want to show you some of the best SEO tools on the market.

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janlgordon's curator insight, January 24, 2017 12:11 AM

I selected this article from Curatti written by Ashley Faulkes
 because it shows you how to take your SEO strategy to the next level.

 

Four of the best tools to help your best get seen on the web.

 

4 Top SEO Tools

 

In order to gain more visibility online you need to have the right resources. I agree that honing in on a few gems will greatly improve your marketing efforts.

 

Faulkes provides 4 tools you can use to improve your SEO strategy.

 

Here's what caught my attention:

 

  • If you are wondering where your pages and posts are ranking on Google then you will want to try Rank Scanner. Find out what position your website is on with to up to 30 keywords.

 

  • Finding the right keywords for your business is still an important element for search ranking. KWFinder helps you save time and be ahead of the competition with in-depth analysis.

 

  • If you are familiar with Neil Patel then you will enjoy using his free SEO Website Analyzer tool. Just enter your URL and get a detailed report of how your website performs online.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fE1c308hXLF

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 24, 2017 8:29 PM
thanks @massimo facchinetti
Tentronix NZ's curator insight, January 27, 2017 4:42 AM
Good tools for enhancing your SEO, especially Niel Patels' SEO analyser that is free of cost and most comprehensive.
2
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The Visual Web

The Visual Web | The Web | Scoop.it
Everything you need to know about the visual web and assesses the impact today's image-centric culture has on marketing and advertising, if you're an advertiser, publisher or simply interested in what heck the 'visual web' is.
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Jeff Domansky's curator insight, November 27, 2016 4:39 AM
Great interactive infographic. Recommended viewing.
Jeff Domansky's curator insight, November 27, 2016 4:45 AM

Great interactive infographic. Recommended viewing.

AvizorMedia's curator insight, November 27, 2016 5:47 AM
Web visual. Muy recomendable ver esta infografía interactiva. 
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Digital Classrooms – VideoNotes

Digital Classrooms – VideoNotes | The Web | Scoop.it
VideoNot.es is a great tool for building your students’ digital literacies and their abilities to use video to study online. It enables students to take time stamped notes while they watch video content and save them alongside the video file.

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Nik Peachey's curator insight, August 11, 2016 5:07 AM

Download the ebooklet and tutorial video for free.

António Leça Domingues's curator insight, August 11, 2016 5:11 AM
Um potenciador da digitalização da sala de aula.
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Your Startup’s Pitch Needs Only These 10 Slides — Marketing and Entrepreneurship — Medium

Your Startup's Pitch Needs Only These 10 Slides - Marketing and Entrepreneurship - Medium
Guy Kawasaki shares the layout for a perfect pitch.
Pitching your startup to investors just might be the most nerve-wracking aspect of starting your new business — well, besides the prospect of losing your shirt.


I get it. The last thing you want to do when you’re sleep-deprived and edgy and suffering startup angst is pitch it over… and over… and over again. It’s actually a pretty helpless feeling, asking strangers to decide on the fate of your new venture. If it’s your first or second venture, there can be a real learning curve, too. It takes time and feedback to get it right.
Presentation guru Guy Kawasaki has put together an infographic that can help make your pitch both more effective and less painful....


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Jeff Domansky's curator insight, July 19, 2016 5:58 PM

Larry Kim shares a useful slide presentation template for startups from Guy Kawasaki.

Marc Kneepkens's curator insight, July 21, 2016 11:02 AM

When Guy #Kawasaki teaches everyone listens, he is a success story.

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SEO vs. Social Media: How to Choose the Best Strategy

SEO vs. Social Media: How to Choose the Best Strategy | The Web | Scoop.it
SEO or Social Media: which should you use? 

This is where it gets tricky. The answer is that there’s no one singular solution. As frustrating as that sounds, it really does depend on your brand, service, product, or business, and it involves a lot of testing. 


Via Antonino Militello
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Harmony Com's curator insight, March 29, 2016 4:07 AM
Une réflexion à mener, car dans bien des cas, la concurrence sera trop rude pour obtenir des résultats en SEO !
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Weebly Vs. Web.com – Top Site Builders Duke It Out

Weebly Vs. Web.com – Top Site Builders Duke It Out | The Web | Scoop.it
Diana Andone's insight:
Great resources compilation - several which I use with my students! #web #mobile 
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The Importance of Content in Social Media Marketing

The Importance of Content in Social Media Marketing | The Web | Scoop.it

Often we get asked: How did you grow your Twitter followers to such impressive numbers? Why do my accounts not grow as much as I want them to? Why do I get nothing out of all my marketing efforts? Why do people not talk about my product in social media?


And most of the time the answer is: It’s the Content – or the lack thereof.


What do you post if you do not have interesting content?If you have no good content to share on social media, you either cannot post as often as you want to (and should be) or you sound like a self promotional tout. Social Media Marketers can only post as often as they want if they have the amazing content to share that makes their posts powerful enough.


And when your social media updates fail to be useful (like interesting content) – why should others care or even share them?


Of course social media is also about conversations and interaction and not only about sharing content. But your options in social media are very limited if you yourself cannot start the conversations you want to have with the right content....


Via Jeff Domansky
Diana Andone's insight:

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

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Angela Watkins's curator insight, March 18, 2016 9:33 PM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

WikiBlinks's curator insight, March 20, 2016 2:33 AM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

AUplaisir's curator insight, March 23, 2016 5:06 AM

Content in Social Media Marketing: Without content your social media marketing is doomed to fail. Successful social media marketing needs a lot of content.

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Apple's Tim Cook shows how to communicate in a crisis - without bullshit

Apple's Tim Cook shows how to communicate in a crisis - without bullshit | The Web | Scoop.it

Apple’s in a bind. The FBI wants them to crack the encryption on a San Bernardino terrorist’s iPhone. Apple believes that’s a dangerous precedent. Apple CEO Tim Cook’s open letter is breathtakingly simple and clear. Learn from it.

 

Here’s Apple’s logic: Breaking encryption creates a “back door.” Any such back door would inevitably get out. Thieves and foreign governments could use it. And then none of our data would be safe. Financial flows and everyday privacy use similar encryption — this precedent would threaten the same problems in those domains.

 

This is an unpopular position. Gloss over the details and it seems like Apple is protecting a terrorist. As Donald Trump, as always articulating the simplistic view, said, “Who do they think they are?”

 

In this situation, a press release would be useless. Instead, Tim Cook published an 1,100-word, plain-language open letter explaining the company’s position. I’ll take it apart and show you how and why it works. Excerpts below, with my comments in brackets....


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Jeff Domansky's curator insight, February 20, 2016 2:29 AM

Well-executed crisis response by Apple CEO Tim Cook.

John Norman's curator insight, February 20, 2016 2:39 PM

Crisis Management can really reveal who you are as CEO.Take some tips for Tim Cook and deliver BS free information of value.

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Free icons - SVG, PNG, & Icon Font - Thousands of free icons

Free icons - SVG, PNG, & Icon Font - Thousands of free icons | The Web | Scoop.it

Licensee may use the Work in non-commercial and commercial projects, services or products without attribution.

Licensee may use the Work for any illustrative purposes in any media, including, but not limited to, websites, web banners, newsletters, PDF documents, blogs, emails, slideshows, TV and video presentations, smartphones, splash screens, movies, magazine articles, books, advertisements, brochures, document illustrations, booklets, billboards, business cards, packages, etc


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Nik Peachey's curator insight, February 14, 1:47 AM

Great collection of free to use icons for materials design or student projects.

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How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube

How Long Should Your Videos Be? Ideal Lengths for Facebook, Instagram, Twitter, and YouTube | The Web | Scoop.it

Video marketers know we lack patience. So they're starting to tailor content for our dwindling attention spans. In fact, 56% of all videos published in the last year are less than 2 minutes long.


But marketers must innovate further because users expect different video lengths on different platforms. Odds are, they're more willing to watch a 2 minute long video on YouTube than on Twitter.


If you don't customize video length for each platform, then you're not fully catering to your audience. Sooner or later, the attention they give to your brand will wither away.


That's why we decided to create this handy, bookmarkable infographic about the optimal video length for the most popular video channels. To help you better engage your audience on Instagram, Twitter, Facebook, and YouTube, we extracted insights from HubSpot's own social and YouTube data, and combined it with existing research in the area. ...


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Jeff Domansky's curator insight, July 21, 2017 2:16 AM

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube.

Jeff Domansky's curator insight, July 21, 2017 2:51 AM

Check out the ideal video lengths for Facebook, Instagram, Twitter, and YouTube

GwynethJones's curator insight, July 21, 2017 9:56 AM

I found this really interesting, but not all that surprising! Keep it short and simple! I need to do this with my blog posts -- I think they're too long!

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A Complete Guide to Hashtag Analytics

A Complete Guide to Hashtag Analytics | The Web | Scoop.it

Tracking social media activity is a herculean task for a company, even in the earliest stages of social media marketing. According to a study, 39% of businesses do not track their social media ROI due to lack of expertise, resources and analytics.


Fortunately, hashtags have made it easier to track campaigns, producing results that are more accurate.Using hashtag analytics, brands can efficiently run organized social media campaigns, optimize social media posts for more exposure and gather information about their target audience.


If you are confused about incorporating hashtags analytics in your social media strategy, rest assured, this guide will teach you everything you need to know....


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Jeff Domansky's curator insight, June 11, 2017 10:54 AM

Learn basics of hashtag analytics including where analytics can be used like marketing content, SMM, events or branding.

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Netiquette | Digital Citizenship Communication Skills

Netiquette | Digital Citizenship Communication Skills | The Web | Scoop.it
Find out the rules of the internet. Learn about Social Media, Mobile, Education, Safety, Business, Email, & Video netiquette. Read to discover standards.

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | The Web | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)

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malek's curator insight, February 16, 2017 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 2017 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 2017 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/h5tN30930IA

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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5 Ways to Improve Your eCommerce Product Pages

5 Ways to Improve Your eCommerce Product Pages | The Web | Scoop.it
Here are 5 essential eCommerce tips that that can help you effectively achieve your business goals for your online store

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janlgordon's curator insight, November 21, 2016 10:33 PM

I selected this article from Curatti written by Simon Walker because it provides recommendations on how to be successful in attracting sales to your website.

 

Using the right methods can help to draw more customers to your business.

 

Improve Your eCommerce Results

 

When a potential lead lands on your product page you want to encourage them to want to know more. I agree that in order to grab their attention you need to include eye-catching images and content.

 

Walker shows several ways business owners can build a successful website design and execution.

 

Here's what caught my attention:

 

  • Place important elements high up on the page such as the price, product information, product image, ect. Make the best of your header by showing the best information first.

 

  • Make information clear and easy to find. Remove any distractions or too much text that may cause the visitor to leave the page.

 

  • Draw in more visitors with a 360 degree view. These visible features help the customer see your product more as if they were actually in the store.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/Odp5306p1g5

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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30 beautiful mobile apps for design enthusiasts - 99designs Blog

30 beautiful mobile apps for design enthusiasts - 99designs Blog | The Web | Scoop.it

With an ever-growing supply of mobile apps, it takes a lot to stand out from the crowd—both in functionality and design. With that in mind, we sloshed through app stores to handpick 30 beautiful mobile apps that designers and design enthusiasts will love.


We’ve organized this article into seven sections, so you can easily find the mobile app that fits your needs best. It’s time to turn your phone into your own little robotic personal assistant! Let’s begin....


Via Jeff Domansky
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Jeff Domansky's curator insight, August 26, 2016 1:33 AM

Excellent collection of mobile apps for designers and bloggers. Recommended reading! 9/10

Winners Education's curator insight, August 27, 2016 11:50 AM
Are you bored of trying one more mobile app to design pictures and find it's not up to your needs? Here's a collection of the best of them. Thanks for sharing @Jeff Domanski
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10 Lessons in Digital Literacy | PeacheyPublications.com

10 Lessons in Digital Literacy | PeacheyPublications.com | The Web | Scoop.it

This e-booklet contains a collection of ten lesson plans to help you develop students' digital literacies and critical thinking skills. Based around authentic infographics the lessons start by using discussion to help students access what they already know about the topics and then move on to comprehension and a range of tasks that help students to explore the validity and authenticity of the information they find. They finish with structured research and presentation tasks that encourage students to work collaboratively and share what they have learned.

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AWS | AWSomeday SEE – free AWS training

AWS | AWSomeday SEE – free AWS training | The Web | Scoop.it
This free, one-day introductory event will be delivered by AWS Education's technical instructors. This event is ideal for business and technical leaders, as well as IT Pros and developers who are eager to learn more about cloud computing and be trained on the AWS Cloud.
Diana Andone's insight:
@amazon information- to attend online
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5 Tech Trends that Could Supercharge Education in 2016

5 Tech Trends that Could Supercharge Education in 2016 | The Web | Scoop.it
The technologies of tomorrow are already making headway into education, and others are poised for mass distribution in 2016.
Diana Andone's insight:
interesting
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Here's what happens in one minute on the internet in China

Here's what happens in one minute on the internet in China | The Web | Scoop.it

There are nearly 700 million internet users in China, and they don’t let their connections go to waste. The country is a downloading, WeChatting, ecommercing powerhouse, and it has the statistics to prove it.

 

We sorted through the numbers put out by some of China’s biggest internet companies, and brought them down to scale. This is an internet minute in China. The country does in 60 seconds what some would only do over a day, week, or more. Not too shabby....


Via Jeff Domansky
Diana Andone's insight:

The Internert in China in a word? Massive!

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WikiBlinks's curator insight, March 20, 2016 3:31 AM

The Internert in China in a word? Massive!

Gabriela Grosseck's curator insight, March 23, 2016 2:06 PM

The Internert in China in a word? Massive!

Dominika's curator insight, December 31, 2016 1:34 PM
O tym ile dzieje się w chińskim internecie przez 60 sekund.
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Who Are the 198 Million Ad Block Users? #Infographic

Who Are the 198 Million Ad Block Users? #Infographic | The Web | Scoop.it
Popular wisdom says that everyone hates advertisements. It’s why Netflix is so popular, cable subscriptions are steadily declining, and ad blocking has grown from 21 million users in 2009 to 198 million in 2015.  

Via Brian Yanish - MarketingHits.com
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Michael Bani's curator insight, February 24, 2016 3:58 AM

Qui sont les utilisateurs d'ad-block

Jeff Domansky's curator insight, February 27, 2016 10:52 AM

Interesting points of view on ad blocking. Maybe if the ad industry didn't create such terrible content, was less intrusive, more inclusive and actually produced valuable information, people wouldn't ad block? And I was a copywriter for many years!