The Twinkie Awards
2.8K views | +0 today
Follow
The Twinkie Awards
Your new post is loading...
Your new post is loading...
Rescooped by The Twinkie Awards from 21st Century Public Relations
Scoop.it!

Introducing RACE: a practical framework to improve your digital marketing - Smart Insights Digital Marketing Advice

Introducing RACE: a practical framework to improve your digital marketing - Smart Insights Digital Marketing Advice | The Twinkie Awards | Scoop.it
The RACE Digital Marketing Planning Framework We created RACE to help digital marketers plan and manage their activities in a more structured way since we. Marketing topic(s):Digital marketing strategy. Advice by Dave Chaffey.

 

marketingIO: One Source for All Marketing Technology Challenges. See our solutions. 


Via marketingIO, heidi groshelle
more...
marketingIO's curator insight, January 17, 2016 6:12 PM

Far more detail when you click through, as well as access to their benchmarking tool that relies on this framework.

Rescooped by The Twinkie Awards from Social Media for Photographers
Scoop.it!

What’s the Difference Between a Blog and a Newsletter?

What’s the Difference Between a Blog and a Newsletter? | The Twinkie Awards | Scoop.it
For years I've been trying to wrap my head around the difference between a blog and a newsletter. I keep seeing smart people saying that I need to have a

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Cendrine Marrouat - cendrinemarrouat.com's curator insight, January 21, 2016 12:18 PM


Mack Collier is right. Most of us use our newsletters to redirect people to our latest blog posts. 

The best example to mention was Chris Brogan, of course!

Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

60 Steps for Your Content Writing Checklist

60 Steps for Your Content Writing Checklist | The Twinkie Awards | Scoop.it
Publishing content requires keen attention to detail. This comprehensive checklist of over 60 steps will help keep your process on track.

Via Stefano Principato, massimo facchinetti
more...
No comment yet.
Rescooped by The Twinkie Awards from The Perfect Storm Team
Scoop.it!

Visibility is More About Social Than Search

Visibility is More About Social Than Search | The Twinkie Awards | Scoop.it

Social Media Strategy for Social Signals: Google tends to spend most of its attention on sites that are constantly changing and updating.

 

Social content is one way to keep your site alive and fresh. Platforms like Pinterest, Google+, Facebook, Instagram, and other social sites, are essential. 


Read more: http://www.business2community.com/social-media/visibility-is-more-about-social-than-search-01351040#M2yUIFZhYxip0gL8.97


Via Antonino Militello, Daniel Depaz, Stan Smith
more...
Tommy Landry's comment, October 27, 2015 4:48 PM
I disagree with this post completely. SEO is absolutely relevant, and the author is actually recommended SEO tactics as part of what he calls "social." Sounds like a thinly veiled sales pitch for PR and social media services to me.
Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

Content marketing trends in 2016: curation, vid...

Content marketing trends in 2016: curation, vid... | The Twinkie Awards | Scoop.it

We recently published a round-up of all the biggest content marketing trends of 2015, according to our panel of experts. | Public Relations for School Administrators


Via massimo facchinetti
more...
No comment yet.
Rescooped by The Twinkie Awards from The Perfect Storm Team
Scoop.it!

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | The Twinkie Awards | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Dr. Karen Dietz, John van den Brink, Ivo Nový, Stan Smith
more...
Dr. Karen Dietz's curator insight, January 12, 2016 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by The Twinkie Awards from Business Brainpower with the Human Touch
Scoop.it!

Why millennials see the 10-year work anniversary as a personal failure

Why millennials see the 10-year work anniversary as a personal failure | The Twinkie Awards | Scoop.it

Job-hopping millennials are getting older. Unlike previous generations of young people who eventually settled into a company for long-term financial security, the generation born between 1982 and 2004 isn't taking the bait, a new survey shows.

"It's much easier to talk about your own growth and career trajectory if you express it as a literal journey between companies, rather than what you did at any one company," said Mac Schwerin, a 27-year-old copywriter who has changed jobs three times in as many years to get promoted. "It's easier to make the claim that you are the common denominator, that you are the one bringing successes with you wherever you go."

Most of his peers agree. In a survey of millennials by Deloitte, two-thirds said they hoped to be working for a different organisation in five years or sooner. Deloitte polled 7500 working college-educated professionals in 29 countries for its fifth annual Global Millennials survey.

 

Via The Learning Factor
more...
The Learning Factor's curator insight, January 14, 2016 5:03 PM

Millennials don’t view longevity as a career booster, unless they’re running the company, a new survey shows.

Rescooped by The Twinkie Awards from MarketingHits
Scoop.it!

5 Ways Content Marketing Can Drive: Social Sharing

5 Ways Content Marketing Can Drive: Social Sharing | The Twinkie Awards | Scoop.it
Spoiler alert: Content marketing and social media are not the same thing. While the two must operate in tandem, one is never sufficient without the other.

The reason is that social media is just one slice of your content marketing publishing strategy. Each time you create a piece of content marketing, you must consider social media. You should also consider your website, partnership sites, and search engines.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

The Storyteller's Secret

In his new book The Storyteller’s Secret Carmine Gallo, communication expert and the bestselling author of Talk Like TED, explains why some ideas catch on and others don’t. Learn more at StorytellersSecret.com

Via mirmilla, Os Ishmael, massimo facchinetti
more...
No comment yet.
Rescooped by The Twinkie Awards from MarketingHits
Scoop.it!

There's no magic bullet for digital marketing success

There's no magic bullet for digital marketing success | The Twinkie Awards | Scoop.it
When starting a new lead generation, mobile marketing, social media or brand awareness campaign, I’m often asked – “what is the magic bullet with digital marketing?” What are the tricks to make sure our campaign will be successful? Online, everyone seems to be looking for short cuts, but to be honest, the same as traditional marketing, there aren’t any.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by The Twinkie Awards from Social Media for Photographers
Scoop.it!

What Is Content Curation: Definitions Catalog by Robin Good

What Is Content Curation: Definitions Catalog by Robin Good | The Twinkie Awards | Scoop.it
What is content curation defined - a collection of the best definitions available online.

Via Cendrine Marrouat - cendrinemarrouat.com
more...
Gilbert C FAURE's curator insight, January 19, 2016 3:40 AM

content curation is not yet so well known, but it is there to stay

Rescooped by The Twinkie Awards from Business Brainpower with the Human Touch
Scoop.it!

What Made "I Have A Dream" Such A Perfect Speech

What Made "I Have A Dream" Such A Perfect Speech | The Twinkie Awards | Scoop.it

Each year on this day, I make it a point to listen to Dr. Martin Luther King Jr.’s great "I Have a Dream" speech. It's electrifying every single time.

 

The content of Dr. King's speech, his inspiring presence, and the moment in history all came together to make the iconic "I Have A Dream" speech the defining moment of the American Civil Rights Movement. But there are several other reasons why this speech, delivered over 50 years ago, remains an example of one of the best speeches in American history.

 

Since part of my job is to help people become better presenters, I've noticed several techniques that we can all learn from and be inspired by in this magnificent speech.

 

 


Via The Learning Factor
more...
The Learning Factor's curator insight, January 18, 2016 12:27 AM

Nothing brings an idea or a concept sharply into focus like demonstrating what it’s not.

JebaQpt's comment, January 18, 2016 3:42 AM
Watch and read the dream speech in this site http://www.thequotes.net/2013/01/i-have-a-dream-inspiring-speech-of-martin-luther-king-jr/
Marianne Naughton's curator insight, February 5, 2016 8:45 AM

Great Speech

Rescooped by The Twinkie Awards from Extreme Social
Scoop.it!

8 Foundations to Build Your Brand Using Social Media and Digital Marketing in 2016

8 Foundations to Build Your Brand Using Social Media and Digital Marketing in 2016 | The Twinkie Awards | Scoop.it

Are you ready to learn the foundations for how you can leverage social media and digital marketing to build your brand in 2016? Take a listen to episode 195 of


Via Rami Kantari
more...
No comment yet.
Rescooped by The Twinkie Awards from Social Media Marketing Strategies
Scoop.it!

Automate Your Way To Search Marketing Success

Automate Your Way To Search Marketing Success | The Twinkie Awards | Scoop.it

Columnist David Fothergill makes the case that automation can free up valuable time to let search marketers do what they do best: strategize.


Via Level343
more...
No comment yet.
Rescooped by The Twinkie Awards from Social Media for Photographers
Scoop.it!

How Search Works - The Story – Inside Search – Google

How Search Works - The Story – Inside Search – Google | The Twinkie Awards | Scoop.it

Via Cendrine Marrouat - cendrinemarrouat.com
more...
No comment yet.
Rescooped by The Twinkie Awards from Brand Marketing & Branding
Scoop.it!

Google X has a new logo and name

Google X has a new logo and name | The Twinkie Awards | Scoop.it
Alphabet has renamed its secretive, futuristic lab and given it a new logo.

Via Leroux Sylvain, Sylvain Leroux
more...
No comment yet.
Rescooped by The Twinkie Awards from MarketingHits
Scoop.it!

How messy problems can inspire creativity

How messy problems can inspire creativity | The Twinkie Awards | Scoop.it
Challenges and problems can derail your creative process ... or they can make you more creative than ever. In the surprising story behind the best-selling solo piano album of all time, Tim Harford may just convince you of the advantages of having to work with a little mess.

Via Brian Yanish - MarketingHits.com
more...
No comment yet.
Rescooped by The Twinkie Awards from The Perfect Storm Team
Scoop.it!

5 Reasons Why Random People Follow You On Social Media

5 Reasons Why Random People Follow You On Social Media | The Twinkie Awards | Scoop.it
For anybody who has used social media services for any extended period of time, you’ll be well accustomed to the occurrence of random follows or adds, whether it’s on Twitter, Instagram, Facebook or any other social media site.

Why would a random person add me? That’s a question social media users ask ourselves a lot. It’s not always for the same reasons, but every time it happens, you can’t help but wonder: where did that come from?

Via Ivo Nový, Stan Smith
more...
No comment yet.
Rescooped by The Twinkie Awards from The Perfect Storm Team
Scoop.it!

The Secrets To Combatting Content Overload: How To Craft Content People Love

The Secrets To Combatting Content Overload: How To Craft Content People Love | The Twinkie Awards | Scoop.it

The Internet is becoming increasingly cluttered.

5.3 trillion display ads are shown online each year, 400 million Tweets sent daily, and 4.75 billion pieces of content shared on Facebook every day.


This relentless stream of content makes it harder than ever for your message to cut through the noise and get attention.

 

However, there are three things about the science of successful content and how you can use content to stand out from the crowd.


Via Ivo Nový, Stan Smith
more...
No comment yet.
Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

Mastering Content Marketing on LinkedIn

Social media and content marketing are now vital parts of any successfully integrated marketing strategy. These two essential tools are at the nexus of many ma…

Via Anita Windisman, massimo facchinetti
more...
Marco Favero's curator insight, January 16, 2016 4:50 AM

aggiungere la vostra comprensione ...

Rescooped by The Twinkie Awards from MarketingHits
Scoop.it!

Content Marketing Predictions for 2016 #Infographic

Content Marketing Predictions for 2016 #Infographic | The Twinkie Awards | Scoop.it
Content - Peek into the content marketing crystal ball and see what industry experts predict for the new year.

Via Brian Yanish - MarketingHits.com
more...
EXO B2B's curator insight, February 22, 2016 8:00 PM

Lots of stuff to reference back to while improving your content marketing

Rescooped by The Twinkie Awards from Small Business Marketing Ideas
Scoop.it!

10 Innovative Restaurant Ideas to Inspire Entrepreneurs

10 Innovative Restaurant Ideas to Inspire Entrepreneurs | The Twinkie Awards | Scoop.it

With hundreds – if not thousands – of restaurants to choose from in any given urban area it might be tempting to believe that innovative restaurant ideas are hard to come by. Here are ten examples that offer proof that the best – and most innovative – restaurant ideas may be yet to come.


Via Elizabeth Kraus
more...
No comment yet.
Rescooped by The Twinkie Awards from Brand Strategy, Branding and Marketing
Scoop.it!

14 branding and communications trends for 2016 - Smart Insights Digital Marketing Advice

14 branding and communications trends for 2016 - Smart Insights Digital Marketing Advice | The Twinkie Awards | Scoop.it

Will 2016 be the year of the authentic brand? The ten-day search for something worth watching on TV during the Holidays is at last over. Time to join what. Marketing topic(s):Brand development. Advice by Expert commentator.


Via Dennis Bailen, CMO, Chief Outsiders
more...
No comment yet.
Rescooped by The Twinkie Awards from Content Creation, Curation, Management
Scoop.it!

Drawing Ideas: The Benefits Of Mindmapping For ...

Drawing Ideas: The Benefits Of Mindmapping For ... | The Twinkie Awards | Scoop.it

... | Blogs, Blogging tips, Staying healthy while blogging


Via massimo facchinetti
more...
No comment yet.
Rescooped by The Twinkie Awards from MarketingHits
Scoop.it!

How to Create Social Media Graphics on the Go! 3 Awesome Apps

How to Create Social Media Graphics on the Go! 3 Awesome Apps | The Twinkie Awards | Scoop.it

There are boundless amounts of computer programs and online tools to help you create social media graphics, but what can you do when you’re engaging live from an event, not near a computer or just not a graphic designer? Creating social media graphics on the go can be super simple with the use of a few apps.


Via Brian Yanish - MarketingHits.com
more...
No comment yet.