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How To Create A Marketing Plan

Join us each week for *The Manly Pinterest Tips Show and Podcast* Our mission, _(and we choose to accept it)_ is to give practical tips to help you succeed o...

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Mike Allton's curator insight, February 16, 2016 10:08 AM

Do you have a Marketing Plan?

 

If not, start here! Jeff Sieh and I talked about how to get a plan for your business started on this episode of Manly Pinterest Tips.

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12 “Need to Know” Digital Marketing Trends for 2016

12 “Need to Know” Digital Marketing Trends for 2016 | The Twinkie Awards | Scoop.it
Last year saw the emergence of lots of marketing innovation and creativity. A new year has begun. RevUnit has twelve 2016 digital marketing technology predictions for 2016 we think you should care about.

Via Brian Yanish - MarketingHits.com
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Beyonce Hands Red Lobster the Marketing Opportunity of a Lifetime

Beyonce Hands Red Lobster the Marketing Opportunity of a Lifetime | The Twinkie Awards | Scoop.it
And then Red Lobster fumbles it. What we can learn about the importance of having a diverse work force from this social media fail.
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What Presidential Campaigns Can Teach Leaders About Blind Spots

What Presidential Campaigns Can Teach Leaders About Blind Spots | The Twinkie Awards | Scoop.it
The race for the White House provides a powerful reminder not to shield yourself from outside opinions.
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Starting Your First Social Campaign? Check These Best Practices First

Starting Your First Social Campaign? Check These Best Practices First | The Twinkie Awards | Scoop.it
Before you begin, be sure to heed these social media campaign best practices so your campaign doesn't actually drive people away from you.

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6 Surprisingly Simple Ways to Increase Email Signups

6 Surprisingly Simple Ways to Increase Email Signups | The Twinkie Awards | Scoop.it
While it's certainly an oversimplification, it would be reasonable to say that the number of email subscribers you have is a direct indication of your business' overall health. In other words, the ...

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Six Ways Interaction Designers Should Act More Like A Product Manager

Six Ways Interaction Designers Should Act More Like A Product Manager | The Twinkie Awards | Scoop.it
Outside of pricing models and a few other business methodologies, good Interaction designers can easily act as Product Managers in many environments.

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Guest post: 6 tips for preventing social media burnout

Guest post: 6 tips for preventing social media burnout | The Twinkie Awards | Scoop.it
Without sounding terribly overdramatic, social media burnout is a real thing - and something we should be watching out for.Whether you’re using social media for work or for pleasure: it’s likely that it takes up a hefty chunk of your day. There is a limit to how much information we can process - and by flooding our brains with photos of our friends’ dinners, lists of celebrities that look like cats, advice to get us thinner doing 'this one thing'...

Via Cendrine Marrouat - cendrinemarrouat.com
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How to Use Your About Us Page to Connect With Customers [Examples]

How to Use Your About Us Page to Connect With Customers [Examples] | The Twinkie Awards | Scoop.it
Transform your About Us page into a go-to destination for your brand’s compelling narrative – Content Marketing Institute

Via Cendrine Marrouat - cendrinemarrouat.com
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The Truth About Wasting Time At Work - Forbes

The Truth About Wasting Time At Work - Forbes | The Twinkie Awards | Scoop.it

If you look at the standard organizational model, the first thing you notice is that it’s a pyramid. It is narrower at the top than at the bottom. There are a lot of worker bees at the bottom of the pyramid — that’s why the base of the pyramid is broader than the top of the pyramid is. There are fewer managers than employees, and there are a very small number of executives at the top of the organization, calling the shots.

Since the typical organization has lots of non-management employees and only a small number of senior-level leaders, it stands to reason that every minute of a highly-placed executive’s day has great impact. The decisions C-level leaders make have huge ramifications on everything from the company’s stock price tomorrow to the firm’s existence or nonexistence five years from now.


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The Learning Factor's curator insight, February 7, 2016 4:29 PM

What does our obsession with time-keeping at work say about us as leaders?

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Five little things that kill a creative working culture

Five little things that kill a creative working culture | The Twinkie Awards | Scoop.it

Creativity is about culture and people, so it's hard to kill it quickly.


Via Rona Lewis, massimo facchinetti
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Rona Lewis's curator insight, February 7, 2016 5:10 PM

Obvious, but not so obvious blocks to creative output.

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5 Ways Content Marketing Can Drive: Brand Awareness

5 Ways Content Marketing Can Drive: Brand Awareness | The Twinkie Awards | Scoop.it

Brand awareness is the only way potential customers know who you are and what you do. Without it, your company can toss its snazzy content marketing out the window.


Via Brian Yanish - MarketingHits.com
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What Types of Content Should You Create? [Infographic]

What Types of Content Should You Create? [Infographic] | The Twinkie Awards | Scoop.it

Do you know what types of branded content to create?

An overwhelming percentage of companies now utilize some form of content marketing. Check out this infographic to make the right decisions about when and what kind of branded content to create.

 


Via Ivo Nový, massimo facchinetti
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How To Combine Video Content With Social Media Marketing

How To Combine Video Content With Social Media Marketing | The Twinkie Awards | Scoop.it
Videos can be created for just about any type of marketing strategy, regardless of industry.

Whether they are introductory videos, instructional videos, product demos, client testimonials, employee interviews, office tours, etc., videos help businesses drive home their messages and create brand awareness like nothing else.

Many brands are discovering the potential that video marketing gives them for creating higher levels of engagement and sales than written blog posts alone.

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Lucas Corrêa's curator insight, February 18, 2016 9:47 AM

Ici je pense vraiment aux contraintes de la notion de trans-média et de la pertinences de son usage.

 

C'est intéressant de penser comme les pratiques multimédias ont gagné une qualification naturel dans le web 2.0 et pour des génération Y, mais lorsqu'on retrouve un article que donnes des critères d'un domaine sur la utilisation d'un média vidéo ajouté à un pratique professionnelle spécifique, on voit que la chose n'est pas forcement naturelle.

       

Lorsqu'on on sait que youtube a un programme de professionnalisation des youtubers influents, je pense à un concept de réseaux sociaux qui "professionnalise" un contenu multimédia dès de son début....alors pourquoi pas????   

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How do you use social media to create print sales? | Profitable Print Relationships

How do you use social media to create print sales? | Profitable Print Relationships | The Twinkie Awards | Scoop.it
Receive essential advice for using social media to successfully sell printing services: download this free 32 page e-guide by Matthew Parker of Profitable Print
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Challenge Your Marketing Team to These Three Goals in 2016

Challenge Your Marketing Team to These Three Goals in 2016 | The Twinkie Awards | Scoop.it
Now’s the time to put your plans in place for 2016 and beyond. Here are three challenges to get you started on marketing data analysis, personalization and campaigns.
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Online social change: easy to organize, hard to win

Online social change: easy to organize, hard to win | The Twinkie Awards | Scoop.it

Today, a single email can launch a worldwide movement. But as sociologist Zeynep Tufekci suggests, even though online activism is easy to grow, it often doesn't last. Why?

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15 Executives Share the Best Advice Their Mentors Ever Gave Them

15 Executives Share the Best Advice Their Mentors Ever Gave Them | The Twinkie Awards | Scoop.it

I checked in with more than a dozen top executives who credit their mentors with helping them achieve great things. Here's the advice they remember most.


1. If you're going to be in the room, be useful.


"It was advice my first boss gave me after he invited me to join a big client pitch, and I sat in silence taking notes the entire time thinking that was my place. It's advice I took to heart from that day on, and it's been incredibly important while building a startup where things only happen if you make them happen."


--Chris Toy, CEO and founder of Bindle, the mobile app bringing people together with shareable chats




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The Learning Factor's curator insight, February 9, 2016 8:18 PM

Anyone who's serious about getting ahead in business knows the value of a mentor. Not only can this person be a sounding board and treasure trove of advice, he or she can act as your advocate and a catalyst for your career goals.

Nancy Allison's curator insight, March 7, 2016 3:02 PM

Anyone who's serious about getting ahead in business knows the value of a mentor. Not only can this person be a sounding board and treasure trove of advice, he or she can act as your advocate and a catalyst for your career goals.

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How to Use Analytics to Increase Instagram Engagement

How to Use Analytics to Increase Instagram Engagement | The Twinkie Awards | Scoop.it
I'm going to share some solid tips to increase Instagram engagement with analytics. Nothing is super complicated, it just takes time and some work.

Via malek, John van den Brink, Stan Smith
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malek's curator insight, February 8, 2016 7:08 PM

• How to create an Instagram strategy
• Track your biggest supporters
• Easy-to-use daily and weekly Instagram admin task list

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How to Turn Your Outsourcing Service Provider Into a Partner

How to Turn Your Outsourcing Service Provider Into a Partner | The Twinkie Awards | Scoop.it

As a business owner your image is of an iron man– both personally and professionally. You have those killer instincts and an exceptional ability to manage business challenges is what people admire you for. So why not put all this together and evolve as one of those best business partners? Start acknowledging your innovative outsourcing business partner for the smallest of their initiatives or good work. All great relationships in life have one thing in common – respect for others.


Via Ritesh Sanghani, Exceptional Transcription Services
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How Do You Actually “Think Outside The Box” In Digital Marketing?

How Do You Actually “Think Outside The Box” In Digital Marketing? | The Twinkie Awards | Scoop.it
Don't make outside-the-box thinking a one-time thing. Columnist Matt Umbro discusses ways to apply this mentality on a daily basis to improve your workflow and foster innovation.

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How to Hire for Emotional Intelligence

How to Hire for Emotional Intelligence | The Twinkie Awards | Scoop.it

We know from research (and common sense) that people who understand and manage their own and others’ emotions make better leaders. They are able to deal with stress, overcome obstacles, and inspire others to work toward collective goals. They manage conflict with less fallout and build stronger teams. And they are generally happier at work, too. But far too many managers lack basic self-awareness and social skills. They don’t recognize the impact of their own feelings and moods. They are less adaptable than they need to be in today’s fast-paced world. And they don’t demonstrate basic empathy for others: they don’t understand people’s needs, which means they are unable to meet those needs or inspire people to act.


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Carlos Rodrigues Cadre's curator insight, February 8, 2016 7:23 AM

adicionar sua visão ...

Adele Taylor's curator insight, February 8, 2016 4:15 PM

What kind of hire to you make?  Do you base your hires on IQ or EQ, both are important, but for me emotional intelligence is critical when making hiring decisions, especially at a senior level.

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Multitasking is Killing Your Brain — Life Tips.

Multitasking is Killing Your Brain - Life Tips. - Medium
Many people believe themselves to be multitasking masters, but could it all be in their heads?

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8 Ways To Keep Calm Even If You Are Seriously Nervous.

8 Ways To Keep Calm Even If You Are Seriously Nervous. | The Twinkie Awards | Scoop.it

Public speaking. Bungee jumping. Confronting a tough customer. These are just some instances which can bring chills to spines and sweat to palms.


Via Rami Kantari, Exceptional Transcription Services
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Marc Kneepkens's curator insight, January 12, 2016 9:38 AM

#Challenges can be intimidating. Here are a few helpful tips to stay focused.

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The Top Social Media Blogs To Follow

The Top Social Media Blogs To Follow | The Twinkie Awards | Scoop.it
These are the twenty finalists in this year's Top Social Media Blogs contest by Social Media Examiner. Use this list to follow each, along with the judges and SME, to improve your marketing in 2016.

Via Mike Allton
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Mike Allton's curator insight, February 8, 2016 11:39 AM

The Top Social Media Blogs To Follow

These are the finalists from +Social Media Examiner's annual Top Ten Social Media Blogs contest. And regardless of who gets top honors, my recommendation to you is that you follow and read each and every one of these nominees, as well as SME and the judges, to help make your marketing efforts in 2016 amazing.

Geri Pluese's curator insight, February 9, 2016 8:13 AM

The Top Social Media Blogs To Follow

These are the finalists from +Social Media Examiner's annual Top Ten Social Media Blogs contest. And regardless of who gets top honors, my recommendation to you is that you follow and read each and every one of these nominees, as well as SME and the judges, to help make your marketing efforts in 2016 amazing.