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15 Important Tips To Help You Keep Your Customers

15 Important Tips To Help You Keep Your Customers | The Twinkie Awards | Scoop.it

Excerpted from article:
"According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

- Communication
It’s hard to create loyal customers if they aren’t paying attention to you. Given this fact, below are our favorite bits of research on clear communication with customers.
1. Stand for something;
2. Utilize positive social proof;
3. Invoke the inner ego;

- Selling
If customers don’t enjoy your selling process, they’ll likely never do business with you again. Thus, selling to customers the “correct” way is an integral part of creating customer loyalty. Below are a few studies to help you improve the process.
4. Use the words they love to hear;
5. Reduce pain points and friction;

- Reciprocity
Reciprocity is the social construct that makes the world go ’round… or in your case, keeps your customers coming back. The premise is simple: Go above and beyond for customers and get rewarded with repeat business. The execution, however, can be trickier, so below is a compilation of interesting research on how to improve reciprocity with your customers.
6. Realize that budget is negligible;
7. Utilize surprise reciprocity;
8. Make it personal;

- Support
This one is a no-brainer: You can’t create a tribe of loyal customers without an exceptional customer service experience that keeps them coming back. In this section, we’re going to bust a few customer service myths wide open, as well as tackle some important things you need to keep in mind when offering support online.
9. Speed is secondary to quality;
10. Customers enjoy businesses who know them;
11. Choose the right platform;
12. Make it a communal effort;

- Loyalty Programs
The key to creating customer loyalty programs that work is to know why customers use them and what gets customers to keep using them. Below you’ll find consumer research that answers these questions.
13. Get people started;
14. Get ideal customers to be VIPs;
15. Label your customers..."

Each tip is analyzed with more information. Read full article here:
http://www.convinceandconvert.com/social-media-marketing/15-important-tips-to-help-you-keep-your-customers/

 


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Rim Riahi's curator insight, March 14, 2013 1:56 AM

According to the Harvard Business School, increasing customer retention rates by 5 percent increases profits by 25 percent to 95 percent.
In order to help you increase your own retention rates, we’ve compiled a list of our 15 favorite tips (backed by academic research and case studies) on increasing customer loyalty, divided into five easy-to-browse sections.

Gaurav Pandey's curator insight, March 14, 2013 7:42 PM

Excellent post.

 

I'd like to add a few thoughts here: 

 

Customer retention is all about value creation and engagement. Don't make it all about your brand, some fun and entertainment such as polls, infographics, sweepstakes, pictures, videos etc. go a long way in retaining interest in your brand.

 

With the overload of one-dimensional posts on social pages of brands, it's even more important for marketers to go that extra mile  to gauge the pulse of your community. That said, you have to build a community first.

 

Social networks and communities are different, although there may be some overlap. It's these communities which will really provide momentum to your campaigns. By brining like-minded people together as part of these communities, businesses come across as more transparent and supportive than agressive. This is because in a community individuals come together and that gives them the power to decide collectively, to spread the word and take actions which are not forced on them.


If brands recognise this, they will understand that building communities and not just social networks is the way forward. Community building takes more than a few promoted posts and luring customers in with discount coupons, it takes sustained effort at building trust. And if a company manages to achieve this, the rewards are plentiful as their customers will then act as their brand ambassadors helping spread the message organically.

 

So my advice to marketers is be open, be responsive, be socially responsible and build trust through sustained effort. 

Please let me know your thoughts.

 

Cheers! 

Steve Bosworth's curator insight, March 27, 2013 12:47 AM

Excellent piece - read Convince and Convert #leadership 

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R'Tish Creations

R'Tish Creations | The Twinkie Awards | Scoop.it

GOING VIRAL.... a ‪#‎marketing‬ conversation. Please READ the Entire POST R'Tish Creations, Stone Mountain (Géorgie).We provide strategic positioning and long-term growth potential for... #smllbusiness 


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Big Changes Are Coming to Talent Acquisition in 2018. Here's What You Need to Know

Big Changes Are Coming to Talent Acquisition in 2018. Here's What You Need to Know | The Twinkie Awards | Scoop.it

2017 was an exciting year for talent acquisition. We prepared for Generation Z. Leaders realized how critical it is to recruit

female talent. Organizations focused on offering attractive benefits that supported employee development and even infertility.

 

With all that progress, it'd be a shame to take two steps back in 2018. Dive into the new trends before it's too late.

 

This is what you need to concentrate on when hiring in 2018:

1. Focus on adaptability.

If we learned anything in 2017, it's that corporate stability is elusive. One week your company is leading the industry, the next the CEO is facing a series of scandals. If your workforce can't thrive in changing conditions, they won't achieve long-term success.

 

Andreas Pettersson is the chief product officer of the video cloud security company Arcus. The company is currently in the middle of a big hiring push, and they're approaching talent acquisition in a new way.

 

Pettersson pointed out that in the past, organizations looked for employees who adhered to a rigid plan. That is no longer the case.

"For today's most agile teams, a set plan is no longer a feasible or successful strategy for product development," he said. "In 2018, rather than technical skills defining the gold standard recruit, ideal candidates will fit seamlessly into the team, thrive in an empowered environment, and focus on solving the problem at hand."

 

This will be true for all industries, not just tech. Assemble a team that can keep up with the changing business environment. Look for candidates who have a wide range of experiences.

 

Check out LinkedIn and reach out to candidates who have successfully transitioned from one industry to another. This is one sign that they are adaptable.

2. Know your ABCs: AI, blockchain, and chatbots.

We've been talking about artificial intelligence for years. But we're just starting to see useful applications when it comes to hiring. Newer software saves hiring managers countless hours by pre-screening candidates.

 

Brian Christman is the vice president of people at the digital freight marketplace Transfix. He also has over a decade of experience helping companies like Etsy and SiriusXM scale.

 

"By leveraging big data and machine learning, recruiters are able to cast wider nets," said Christman. "They become more efficient in building high-quality pipelines, and ultimately can better predict the skills and attributes of prospective candidates that will have the highest probability of success."

 

Find an AI tool that will grow with your company. For example, Mosaictrack uses technology similar to IB's Watson to read through resumes like a human. Over time, it becomes more attuned to the skills and cultural factors you need. This leaves hiring managers more time to develop relationships with top talent.

 

Blockchain technology is another tool that will be gaining momentum this year. It was developed for exchanging bitcoin, but now there are wider applications.

 

Blockchain allows for a faster interaction with information by two or more parties. Everyone has the most up-to-date information, no matter how many people are using it.

 

Imagine how that could simplify team hiring. Instead of scrolling through an endless chain of messages to see what each person thought of a candidate, use blockchain technology. This will assure that each individual can easily add their own opinions and see those of everyone else.

 

Finally, chatbots are beginning to make a big impact. The technology saves hiring managers from wasting time on candidates who are a bad fit.

 

Put a chatbot on your company career page. Then potential candidates can interact with it and ask questions. Bringing things full circle, the chatbot can then deliver that communication to AI software. If there are signs that this is a strong candidate, you can make direct contact with them.

3. Make recruitment and marketing BFFs.

Google for Jobs, which debuted in 2017, will impact how organizations craft job listings in the coming year.

 

"Now recruiters have to think about how they are marketing their openings, which keywords you use, the schema behind how you set it up and ultimately what specific personas they want to attract," said Teri Calderon, executive vice president of human resources at technician staffing firm Field Nation.

 

Chances are your hiring team has no idea how to optimize a job posting so it will appear on the first page of Google. Offer training that explains to them why this is important. Provide a list of researched keywords that your ideal candidates will be searching for. This will ensure that the best talent applies with your company first.


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The Learning Factor's curator insight, January 21, 5:01 PM

From chatbots to marketing skills, 2018 has some new talent acquisition curveballs you need to be ready to hit out of the park.

voicesymmetry's comment, January 22, 1:22 AM
Thats brilliant
Andrea Ross's curator insight, January 28, 1:59 AM

Short and sweet article on the changes coming for Talent Acquisition teams - this can obviously be extended to all recruitment businesses (RPO's, agencies etc). Enjoy and have a great week ahead. 

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The Best Time Management Tools Used by Highly Successful People

The Best Time Management Tools Used by Highly Successful People | The Twinkie Awards | Scoop.it
Some simple time-saving hacks could help you optimize your time

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7 Reasons a Content Agency Can Solve Your Content Strategy Problems

7 Reasons a Content Agency Can Solve Your Content Strategy Problems | The Twinkie Awards | Scoop.it
If you want your content marketing to be more effective, your bosses to be happier, and your work life to be a lot easier, a solid content strategy is the secret. It helps you set measurable goals, s…

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How to Develop a Content Marketing Plan with Templates - Curata Blog

How to Develop a Content Marketing Plan with Templates - Curata Blog | The Twinkie Awards | Scoop.it
How to develop a content marketing plan including how to set goals, identify the right audience and create an editorial calendar that will work.

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How to Grow Your Facebook Following: A 6-Step Plan

How to Grow Your Facebook Following: A 6-Step Plan | The Twinkie Awards | Scoop.it
Learn to grow a specialized audience on Facebook by including interests that are related to your products in your ad targeting.

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donhornsby's curator insight, August 17, 2017 4:18 PM
Looking for new ways to grow your Facebook audience? Have you considered targeting prospects by interests that are related to your product? In this article, you’ll discover how to grow a specialized audience on Facebook in six steps.
 
Noémie Maljean's curator insight, August 18, 2017 4:19 AM
Lorsque l'on veut augmenter les vues sur sa page Facebook, cet article peu être intéressant. On y passe en revue les outils de Facebook à utiliser et comment les utiliser. 
CCI VAL D'OISE's curator insight, August 19, 2017 11:19 AM

Practical tips to help you grow your Facebook followers.

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5 Content Types That Boost Ecommerce Marketing

5 Content Types That Boost Ecommerce Marketing | The Twinkie Awards | Scoop.it
In our busy and bustling online world, you want fans, customers, and prospects to be able to find your company, and ultimately purchase your products. However, it can be tough to gain visibility in t…

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Search Has Changed. Here’s How Your Content Needs to Evolve.

Search Has Changed. Here’s How Your Content Needs to Evolve. | The Twinkie Awards | Scoop.it
SEO has undergone seismic changes in recent years. So why aren't content creators keeping up?

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malek's curator insight, August 16, 2017 9:20 AM
  1. Our search behavior has shifted.
  2. The technology search engines use to interpret and serve results has improved.
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Facebook has a new look - come spot the differences

Facebook has a new look - come spot the differences | The Twinkie Awards | Scoop.it
Facebook's mobile apps are getting a new look, though blink and you might miss it. The changes are meant to make text more readable and navigation easier.
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Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach

Learning to Re-Share: 4 Strategies to Renew, Refresh, and Recycle Content for Bigger Reach | The Twinkie Awards | Scoop.it

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Peg Corwin's curator insight, August 11, 2017 8:39 PM

Smart re-sharing strategies including "Repackaging is best when it reframes your content with a new focus — like rounding up similar posts based on a theme."

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The Changing Face of B2B Marketing

The Changing Face of B2B Marketing | The Twinkie Awards | Scoop.it
The B2B buyer journey has changed, and brand need to react

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Peg Corwin's curator insight, August 13, 2017 7:35 AM

"...if you're engaged on B2B marketing at any kind of scale, you need to start learning some of the lessons from the B2C space. That means coming to terms with marketing automation, and understanding that it's not just a way to schedule relevant emails: It can help you understand who is visiting your web properties, their behavior when present, and the type of content they're interested in — and will be interested in when they visit again. Yes, I'm talking about predicting interests and needs of purchasers, including the several and different purchaser personas likely to be involved with any one account."

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Content Marketing Doesn't Always Mean Blogging

Content Marketing Doesn't Always Mean Blogging | The Twinkie Awards | Scoop.it
Every brand should engage in content marketing in some way, shape or form, but to what extent? Learn whether a blog or something else is the right strategy for your business.

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Mentoring with a twist: Plugging the generational gap at work

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There is renewed pressure on the importance of creative thinking and collaboration in the workplace.

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This May Be the Best and Easiest Photoshop Trick for Retouching Portrait Photos (VIDEO)

This May Be the Best and Easiest Photoshop Trick for Retouching Portrait Photos (VIDEO) | The Twinkie Awards | Scoop.it
Portrait retouching can be a difficult and time-consuming task, especially when it comes to repairing and reconstructing a subject’s skin. But the video below demonstrates a powerful Photoshop technique that’s both easy to accomplish and remarkably effective.

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These 12 Strategies Will Help You Win Back Precious Time And Energy 

These 12 Strategies Will Help You Win Back Precious Time And Energy  | The Twinkie Awards | Scoop.it
Simply saying no, starting and stopping can help people get more efficient with their timeat work

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5 Content Marketing Trends You Shouldn't Ignore in 2018

5 Content Marketing Trends You Shouldn't Ignore in 2018 | The Twinkie Awards | Scoop.it
Because of its web-first identity, content marketing is much like the Internet itself--constantly changing and hard to nail down. For this reason, you have to stay up-to-date with content marketing trends.

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Guest Posting 101: Why Guest Posting is One of the Best Blogger Outreach Practices to Use Now

Guest Posting 101: Why Guest Posting is One of the Best Blogger Outreach Practices to Use Now | The Twinkie Awards | Scoop.it
For many newer bloggers and businesses, one of the key obstacles to overcome is getting your website in front of an interested audience. While a strong social media marketing plan and organic reach a…

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How to Create Ridiculously Good Content

How to Create Ridiculously Good Content | The Twinkie Awards | Scoop.it
In this episode of the Duct Tape Marketing Podcast, John interviews Ann Handley, Chief Content Officer for MarketingProfs. 

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donhornsby's curator insight, August 17, 2017 9:43 AM
In Duct Tape Selling, I suggested that writing may be the master skill for anyone that needs to communicate an idea. Even if you don’t write for a living, but developing a writing practice you will become a better salesperson, speaker, thinker, and communicator. Everybody Writes is jammed packed with ideas, stories, and great advice as well as simple practical tips that every writer can use to improve their written communication. I love the last section of the book that breaks down how to write better landing pages, video scripts, emails and on and on – very practical stuff that everybody writes!
 
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No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget

No Money, No Problem: 5 Content Marketing Strategies For A Shoestring Budget | The Twinkie Awards | Scoop.it
Are you ready to hear a harsh truth? The ‘if you build it, they will come’ approach to marketing is dead. Sure, you can throw hordes of cash at paid ads on Facebook or email and hope that somethi…

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15 Marketing Tools You Need to Dominate Your Social Strategy

15 Marketing Tools You Need to Dominate Your Social Strategy | The Twinkie Awards | Scoop.it
Social media has become a regular part of our daily lives. Marketers know the best way to connect with their audiences is to go where they go. Often, that means meeting them on the social channels they use. As the use of social continues to climb, so does the number of brands that use social …

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Instagram Algorithm: What You Need to Know to Boost Organic Reach

Instagram Algorithm: What You Need to Know to Boost Organic Reach | The Twinkie Awards | Scoop.it
Find out how the Instagram algorithm works and what you need to do to make it work in your favor.
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3 Things to Upgrade About Your Website to #KeepBuildingBrilliant

3 Things to Upgrade About Your Website to #KeepBuildingBrilliant | The Twinkie Awards | Scoop.it
What kinds of changes and upgrades have the greatest impact? Where should you invest your money? Here are three things I did to upgrade my site that resulted in significant milestones.

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Mike Allton's curator insight, August 15, 2017 11:41 AM
Ready to #KeepBuildingBrilliant? Check out these three ways you can upgrade and improve your website from @Shareaholic @SumoMe & @LiquidWebInc #ad
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12 Scientifically Proven Ways to Reinvent Yourself

12 Scientifically Proven Ways to Reinvent Yourself | The Twinkie Awards | Scoop.it

No matter where you are in your career, it’s only natural to occasionally feel as though there are things you’d like to change. But it’s one thing to say you want to make a change and quite another to actually make it happen. In order to make serious steps toward reinventing yourself, you need to first commit to it and then take action to make those changes a reality. Here are twelve ways you can reinvent yourself at work and in your personal life, backed by science.


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7 Effective Ways to Run Your Small Business like a Big Business CEO

7 Effective Ways to Run Your Small Business like a Big Business CEO | The Twinkie Awards | Scoop.it
For business individuals, here are 4 effective ways to run your small business like big brand to make it in the long haul.

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Helen Parker's curator insight, August 17, 2017 5:26 AM

7 Effective Ways to Run Your Small Business like a Big Business CEO

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Facebook’s Hidden Gems: Underused Tools for Facebook Marketing

Facebook’s Hidden Gems: Underused Tools for Facebook Marketing | The Twinkie Awards | Scoop.it
In order to stand out among the millions of other Facebook Pages, you need to understand your audience, and create campaigns that resonate with them. These apps and tools will help you do just that!

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Mike Allton's curator insight, August 7, 2017 2:10 PM
Need some help using Facebook for business? There are actually quite a few tools available to you, both within Facebook itself and provided by other vendors. Today's guest post from Nabeena Mali walks you through some particularly great options! Featuring Socialbakers​, AdEspresso​, CoSchedule​, Meltwater​ & DrumUp​!
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5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success

5 Examples To Spark Your Content Marketing Strategy | #Business #Blogs #Curation #SocialMedia #Success | The Twinkie Awards | Scoop.it
My main focus with this article is showing you the 5 examples of how to use content to create awesome content marketing strategy.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+curation

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Content+Curation+your+secret+weapon

 

http://www.scoop.it/t/21st-century-learning-and-teaching/?&tag=Marketing

 

https://gustmees.wordpress.com/2013/04/25/learn-every-day-a-bit-with-curation/

 


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