The Sports Authority of Marketing
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Scooped by Katie Slindee
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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey

Brand Storytelling: 10 Steps to Start Your Content Marketing Hero's Journey | The Sports Authority of Marketing | Scoop.it
There are no hard-and-fast rules for brand storytelling, but classic storytelling and structure can help guide you. Follow these 10 steps to start your content marketing hero's journey.
Katie Slindee's insight:

It's important to have a hero in every story. How do you intergrate that into storytelling for marketing. This tells all. :) Enjoy

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Rescooped by Katie Slindee from Sports medicine and physiotherapy
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12 ways we can all promote youth sports safety

12 ways we can all promote youth sports safety | The Sports Authority of Marketing | Scoop.it
April is Youth Sports Safety Month. For the next thirty days, I'll share ideas and information about youth sports injuries and injury prevention on my blog, on my podcast, and on Twitter and Facebook.

Via sportEX
Katie Slindee's insight:

Encouraging youth to participate in sports is very important. However, Safety is just as important. 

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Rescooped by Katie Slindee from Moore Interaction
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Legal requirements for running promotions and competitions

Legal requirements for running promotions and competitions | The Sports Authority of Marketing | Scoop.it
If you run brand promotions, competitions, Facebook promotions, or any other type of sweepstake, you should take a read of the following guide to make sure you are covering all your legal bases. Why permits and terms and conditions?

Via Nicky Moore
Katie Slindee's insight:

We have all seen those annoying words "terms and conditons."  We have all checked the box, I have read and accept. This is an atricle on what companies are really saying. 

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