The #SocialMedia Universe
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Facing Tough Choices — Paid Versus Organic Reach - Business 2 Community

Facing Tough Choices — Paid Versus Organic Reach - Business 2 Community | The #SocialMedia Universe | Scoop.it
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Social Media Management – What Not To Say On Social Media - Business 2 Community

Social Media Management – What Not To Say On Social Media - Business 2 Community | The #SocialMedia Universe | Scoop.it
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6 Social Media Jobs That Will Be Big in 2014

6 Social Media Jobs That Will Be Big in 2014 | The #SocialMedia Universe | Scoop.it
Social media skills are in demand and salaries are good for specialists.

Via Dr. Susan Bainbridge
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ANA's curator insight, January 16, 2014 10:13 AM

Jobs of the future!

Shahzaib Elahi's comment, January 20, 2014 2:33 AM
Awesome Sharing...
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Hiring a social media "expert"? What should you look out for?

Hiring a social media "expert"? What should you look out for? | The #SocialMedia Universe | Scoop.it

Social media experts: a job title that didn't exist a decade ago; but has become quite useful in the current digital climate. But when you seek help with social media, what should you look for? Pro...

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This week in Social Media for 01/05/2014

This week in Social Media for 01/05/2014 | The #SocialMedia Universe | Scoop.it
#BigData 2 save a planet & #Twitter sharks: This Week in Social Media for Jan. 5th: http://t.co/dgHpdShKcY #SocialMediamarketing
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The Top 10 Things You Should Know About Twitter

The Top 10 Things You Should Know About Twitter | The #SocialMedia Universe | Scoop.it

Twitter had a very interesting 2013. As the micro-blogging site continued to gain users, about 30 million or so active users within the last year, it has experienced its fair share of disappointments. Ever since the company went public on November 7, it hasn’t exactly overwhelmed the NYSE. In fact, some analysts have speculated that Twitter won’t even make a profit until 2015.



Via Brian Yanish - MarketingHits.com
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Establishing Brand Influence Using The 7 P's and the sweet spot of Brand Marketing

Nicholas Evangelisti's insight:

The 7 Universal Branding principles; why the are important and how they establish Brand Identity and Influence 

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Fast Company Is Looking For A Facebook And Twitter Intern

Fast Company Is Looking For A Facebook And Twitter Intern | The #SocialMedia Universe | Scoop.it
Come join our team! (RT @FastCompany: Fast Company is looking for social media interns! New York City-based, paid. http://t.co/wVCB3CWfGh)
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25 Content Marketing Tools to Push your Branding - #Infographic

25 Content Marketing Tools to Push your Branding - #Infographic | The #SocialMedia Universe | Scoop.it

Brands are increasingly relying upon Content Marketing by creating and publishing relevant & valuable content.

When you are kicking off with the content marketing efforts, it is essential that you own the right set of tools to do the job.
Via Peg Corwin, Ivo Nový
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Peg Corwin's curator insight, December 30, 2013 12:30 PM

Infographic of top CONTENT MARKETING TOOLS.


Shows if free or paid, what's great, who should use it.


If you like this scoop, please consider a thumbs up or share.

Michelle Gilstrap's curator insight, January 3, 2014 11:48 AM

Excellent tools, left off Scoopit, but other than that, it is a great list of paid and unpaid.

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Top 2103 Technology & Innovation Highlights

Top 2103 Technology & Innovation Highlights | The #SocialMedia Universe | Scoop.it
Top 2103 Technology & Innovation Highlights
A video from pressTV focusing on new
technology innovations from 2013
inc renewable and recycled energy to 3d printing.

Via TechinBiz
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IE.Digital's curator insight, January 3, 2014 5:25 AM

#Digital #Tech #Future

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STUDY: More US Adults Use Pinterest Than Twitter - Business Insider

STUDY: More US Adults Use Pinterest Than Twitter - Business Insider | The #SocialMedia Universe | Scoop.it
More U.S. adults use LinkedIn and Pinterest than Twitter, but that website attracts a greater proportion of blacks and young adults than do its social media peers, a Pew Research Center study released on Monday showed.
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Get Your Social Accounts Ready For The New Year

Get Your Social Accounts Ready For The New Year | The #SocialMedia Universe | Scoop.it
As we look forward to 2014 it’s a good time to think about how you’ve spent your time on social media. Which sites really had a good return on your investment in time and energy? Which ones had the best engagement with your fans and followers?

Via Brian Yanish - MarketingHits.com
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Twerking, what the fox says, and selfies: The biggest social media moments of 2013

Twerking, what the fox says, and selfies: The biggest social media moments of 2013 | The #SocialMedia Universe | Scoop.it
Ducks say quack, and fish go blub, and the seal goes "OW, OW, OW." And the Miley goes twerk.
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The New Reality Of Social Media: Engaging Your Audience Where They Are

The New Reality Of Social Media: Engaging Your Audience Where They Are | The #SocialMedia Universe | Scoop.it

Instead of smash blasting, leverage social media to engage with the specific audience you choose to engage with in a way that is right for your brand, your business, and yourself.


Via Dr. Susan Bainbridge
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Make LinkedIn Help You Find A Job - Forbes

Make LinkedIn Help You Find A Job - Forbes | The #SocialMedia Universe | Scoop.it

Career experts agree that LinkedIn is an essential job search tool..


Via Manlio Mannozzi, Ivo Nový
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Study: Facebook Ads Influence Car Shoppers Mid-Funnel

Study: Facebook Ads Influence Car Shoppers Mid-Funnel | The #SocialMedia Universe | Scoop.it

Facebook has doggedly tried to prove its advertising mettle to automotive brands since General Motors famously yanked its paid budget in May 2012, only to return to the social platform about a year later. Today, the digital giant is releasing a study at the Automotive News World Congress in Detroit that suggests Facebook ads fuel brand consideration and meaningfully drive car shoppers to vehicle-specific Web pages.

 

The study was run by third-party researcher comScore and found that visits to car-model pages jump 50 percent due to Facebook ads, while total page views increase 46 percent on the product pages—meaning that the paid promos heighten time spent looking at specific vehicles, per the report. According to the study, Facebook ads lift visits to a car brand's larger Web site by 37 percent, while spiking total page views by 38 percent.

 

The comScore-led research also states that Facebook ads lift research activity at sites such as AutoTrader.com, Edmunds.com and Cars.com in terms of brand page visits (17 percent) and brand page views (19 percent). Additionally, the rate of repeat visits to brand pages at these kinds of sites increases 9 percent due to Facebook promos, says the report.

 

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5 Questions to Ask Before Posting To Social Media

5 Questions to Ask Before Posting To Social Media | The #SocialMedia Universe | Scoop.it

Some guidelines for thinking before you post.

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Facilitating Collaborative Learning: 20 Things You Need to Know From the Pros

Facilitating Collaborative Learning: 20 Things You Need to Know From the Pros | The #SocialMedia Universe | Scoop.it

Facilitating Collaborative Learning: 20 Things You Need to Know From the Pros (Facilitating Collaborative Learning: 20 Things You Need to Know From the Pros http://t.co/jrejDzlieg)...


Via Linda Kaiser, PhD, Ilkka Olander, Karen Bonanno
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Gary Harwell's curator insight, January 5, 2014 4:02 AM

Do we know or practice these things?

Gary Harwell's curator insight, January 5, 2014 4:03 AM

Do we k now these things that have to be done?

Laura Salas's curator insight, November 21, 2015 8:57 PM

As an educator facilitating collaborative learning might be a challenge at times. Sometimes individuals don't want to work with certain other people or sometimes some are too shy and don't really contribute. Whatever the challenge these great tips can help us improve our strategy.

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18 Steps to Save Time and Time Saving Management Tools

Nicholas Evangelisti's insight:

“Habitual procrastinators will readily testify to all the lost opportunities, missed deadlines, failed relationships and even monetary losses incurred just because of one nasty habit of putting things off until it is often too late.”

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3 Ways Your Business Can Use Twitter For Competitive Intelligence

3 Ways Your Business Can Use Twitter For Competitive Intelligence | The #SocialMedia Universe | Scoop.it

Once you have your competitors on your Twitter radar, here's three ways you can gain competitive intelligence that can ultimately help your brand as well. leveraging publicly available information from your competitors on social media. For example, if a competing business chooses to crowdsource ideas for its new marketing campaign on social media, you have every right to capitalize on this opportunity and gain insights on what it’s up to

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Rachel Curtis's curator insight, September 15, 2014 11:13 PM

This describes three ways in which using Twitter can create a competitive advantage over the competition ,this in turn will help leverage your brand by learning more about your competition.  by learning more about your competition by firstly analysing your competitors tweets, new product pictures of cats etc, and findo out which of those tweets are being re tweeted and commented on . The next step step is to find out who is following your competitor from this information you can find new organisation s and people to format relationships with in order to create a stronger brand by leveraging your brand on what has been done successfully by others, 

The last step is study your competitors bios and learn more about who they are and our successful they are in the industry. 

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The Importance of Brand Recommendations in Your Marketing Strategy | Pamorama

The Importance of Brand Recommendations in Your Marketing Strategy | Pamorama | The #SocialMedia Universe | Scoop.it

Knowing why and how consumers use recommendations will help you create more effective marketing programs.

According to research conducted by Nielsen, we know that 92% of consumers report that “word-of-mouth and recommendations from people [they] know” are the leading influence on their purchase behavior. Only 37% trust search engine ads, and just 24% trust online banner ads. They trust their friends and family the most when looking for brand recommendations. But what types of recommendations carry the most weight?

 

Brands are eager to tap into the power of recommendations, and many companies measure an “NPS,” or Net Promoter Score, which illustrates how likely someone is to recommend a specific brand or company. According to a U.K. study by Fred Reichheld, “a 7% increase in word of-mouth advocacy unlocks 1% additional company growth.” His research also shows that “a 12% increase in brand advocacy, on average, generates a 2x increase in revenue growth rate plus boosts market share” and, conversely, “a 2% reduction in negative word-of-mouth boosts sales growth by 1%.”

 

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4 Ways Social Media Helps You Land Awesome Links - Total Web Design

4 Ways Social Media Helps You Land Awesome Links - Total Web Design | The #SocialMedia Universe | Scoop.it
4 Ways Social Media Helps You Land Awesome LinksTotal Web Design (4 Ways Social Media Helps You Land Awesome Links http://t.co/v4GZ6oIQRs #webdesignblog #digitalmarketing)...
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Google to discontinue Schemer, the goal-sharing service that time forgot

Google to discontinue Schemer, the goal-sharing service that time forgot | The #SocialMedia Universe | Scoop.it
Another Google service bites the dust.Google Schemer is at the end of its rope.
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10 Ways B2B Businesses Can Use Pinterest

10 Ways B2B Businesses Can Use Pinterest | The #SocialMedia Universe | Scoop.it
Wondering if your business can use Pinterest to market to other businesses? Here are 10 ways that B2B businesses can harness the power of Pinterest.
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