The Social Marketing Guy
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Everything counts in large amounts: marketing strategies in social network age
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Social Media is a Waste of Time

Social Media is a Waste of Time | The Social Marketing Guy | Scoop.it
But an online marketing expert explains how you can make Facebook, Twitter, and Groupon, among others, work for your small business.
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Curation Strategy: How a tweet gets onto TV using Mass Relevance | Interview and Infographic on Lost Remote

Curation Strategy: How a tweet gets onto TV using Mass Relevance | Interview and Infographic on Lost Remote | The Social Marketing Guy | Scoop.it

We’ve written about Mass Relevance around NBC’s The Voice, the BET Awards and they’ve even inked a cross-brand partnership with MTV. Mass Relevance CEO Sam Decker has share a detailed infographic with Lost Remote detailing how “the best tweets get from Twitter to TV”. “We created this because there’s a lot of confusion and fear of how this works,” explained Decker. “We often have to do this discussion with TV execs to get the point across of how it works to get clean content and publish it to TV.” Here’s the infographic followed by a detailed explanation and interview with Decker...

[read full article and view infographic http://j.mp/oR8Mgj]


Via Giuseppe Mauriello
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