The Social Business Network
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NetAppVoice: The New '4Ps' Of Social Business Marketing

NetAppVoice: The New '4Ps' Of Social Business Marketing | The Social Business Network | Scoop.it
It's a long-standing military truism that "generals always fight the last war." The same goes for marketers. I urge you to break that mold.
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Businesses of all sizes are looking to find new ways to connect with their customers that don’t simply translate into “spend more on advertising.” This is causing a fascinating transition: They begin to turn into social businesses. The modern definition of a social business is one where the profit motive that drives a company is expanded to include additional benefits to its customers and community—going beyond “here’s this product at a great price.”

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The Social Business Network
Practical tips and advice on how to become a social business.
Curated by Scott Schablow
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Social Media Revolution 2015 #Socialnomics

Social Media Revolution 2015 by Erik Qualman. Video showcasing the power of social and mobile. Created by best selling author and keynote speaker Erik Qualma...
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How to Make a Good First Impression on Social Media

How to Make a Good First Impression on Social Media | The Social Business Network | Scoop.it
On social media, like any medium, the first impression is absolutely fundamental to success. Here's how to make a good one.
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10 Social Media Habits to Get You Better Results This Year

10 Social Media Habits to Get You Better Results This Year | The Social Business Network | Scoop.it
These 10 tips will help you get the most out of your social media efforts in the year ahead.
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Social Media Implementation Checklist

Social Media Implementation Checklist | The Social Business Network | Scoop.it

Love this social media 'setup and go' checklist . Love the focus on content creation first. Then, using social second.


Via GrupoNeo, John van den Brink, Gladys Pintado, AlexaSocialMedia - Social Media & Community Management
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harish magan's comment, September 10, 2013 12:48 AM
Is it easy and worth following, please read it and decide?
Sven Awege's curator insight, September 13, 2013 5:42 AM

Wonderful check-list - most of it applies to Pharma too (with a few add-ons)!

Carlos Bisbal's curator insight, July 7, 2014 3:00 PM

Lista de verificación para publicar en Social Media #infografia #infographic #socialmedia

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How Social Media And Other Technologies Are Changing Events [INFOGRAPHIC] - AllTwitter

How Social Media And Other Technologies Are Changing Events [INFOGRAPHIC] - AllTwitter | The Social Business Network | Scoop.it

Across he events landscape "platforms such as Facebook, Twitter and YouTube have changed everything. Social ads allow event planners to effortlessly target a niche audience, and response websites, social backchannels and on-demand, online web conferencing (and social monitoring) have completely transformed the modern business conference, both pre- and post-event.

This infographic takes a closer look at how technology is changing events.

http://t.co/wCl2OJDQ...)...
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Quick 5 tips: How To Create Successful Social Media Marketing Campaign | Social Media Today

Quick 5 tips: How To Create Successful Social Media Marketing Campaign | Social Media Today | The Social Business Network | Scoop.it
If you are planning a new marketing strategy for your business and you have no idea how to start or what path to follow that will be successful and cost effective, you should go for the social media marketing.
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Social Media Metrics: Three touchy-feely numbers to help you benchmark and improve | MarketingSherpa Blog

Many social media marketers struggle with making the transaction all the way from a top-of-the-funnel activity, like social media marketing, to revenue recognition.

In social media, the metrics of what matters and of what you can measure is different than traditional web analytics. Johnathan Green explains a straightforward and effective apprach.

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Outlook.com Gets 1 Million Users in First 6 Hours

Outlook.com Gets 1 Million Users in First 6 Hours | The Social Business Network | Scoop.it
The team behind Outlook.com revealed in a tweet that one million people signed up for the new email service in just six hours.
Microsoft unveiled its Hotmail replacement Tuesday at noon Eastern, and by dinnertime it had cracked seven digits.
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Time to unpackage: publishing in the age of social media | Lean Back 2.0

Time to unpackage: publishing in the age of social media | Lean Back 2.0 | The Social Business Network | Scoop.it

The FInancial Times is showing some flexibility in its business model, embracing social media and aggregation apps that have put so many publishers on the ropes. The FT is finding (not ignoring) new and smart ways to get their content in front of an ever-increasingly mobile audience. Other news organizations better be paying attention.

Read the article: "Time to unpackage: publishing in the age of social media http://t.co/X3D8At8c..."

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What is AWS and How Did It Bring Down Instagram?

What is AWS and How Did It Bring Down Instagram? | The Social Business Network | Scoop.it
Instagram has been insta-tripping since Friday night and here's why: A powerful storm in northern Virginia took out the servers it runs on.
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The platform problem in social media

The platform problem in social media | The Social Business Network | Scoop.it
Marketers building on top of platforms like Facebook have locked customers into the Facebook experience. Our personal online data sets are held hostage by the platforms whose tools we use when we create them.
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Some doctors are embracing social media

Some doctors are embracing social media | The Social Business Network | Scoop.it
Is your doctor a technophobe? Increasingly, the answer may be no. There's a stereotype that says doctors shun technology that might threaten patients' privacy and their own pocketbooks.
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Social media can be harmful to your job, legal experts say - The Birmingham News - al.com (blog)

The Birmingham News - al.com (blog)Social media can be harmful to your job, legal experts sayThe Birmingham News - al.com (blog)Employers urged to make social media policies balance company protection with employee rights.
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NetAppVoice: The New '4Ps' Of Social Business Marketing

NetAppVoice: The New '4Ps' Of Social Business Marketing | The Social Business Network | Scoop.it
It's a long-standing military truism that "generals always fight the last war." The same goes for marketers. I urge you to break that mold.
Scott Schablow's insight:

Businesses of all sizes are looking to find new ways to connect with their customers that don’t simply translate into “spend more on advertising.” This is causing a fascinating transition: They begin to turn into social businesses. The modern definition of a social business is one where the profit motive that drives a company is expanded to include additional benefits to its customers and community—going beyond “here’s this product at a great price.”

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StandStand is the standing desk you can take with you

StandStand is the standing desk you can take with you | The Social Business Network | Scoop.it
LAS VEGAS — You love your standing desk! You wish you could take that vertical workspace with you, getting those ergonomic benefits and statuesque feeling wherever and whenever you choose to be productive.
Scott Schablow's insight:

I need one of these, how about you?

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New smartphone battery recharges in less than two minutes

New smartphone battery recharges in less than two minutes | The Social Business Network | Scoop.it
LAS VEGAS— Your next smartphone could charge in less than two minutes Since first showing off the lab-based prototype of its ultra-fast battery charger, the company behind the device has moved much closer to making it a reality See also: The...
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Just 35% Of SMBs Use Social Media For Marketing [INFOGRAPHIC] - AllTwitter | Social Workplace

Just 35% Of SMBs Use Social Media For Marketing [INFOGRAPHIC] - AllTwitter | Social Workplace | The Social Business Network | Scoop.it

Most of the social media hype you see proclaims that every business, except for yours, is using social media for marketing and business development. This infographic paints a somewhat different picture. 

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90 Percent of Small Business Use Social Media [Infographic] | Social Media Today

90 Percent of Small Business Use Social Media [Infographic] | Social Media Today | The Social Business Network | Scoop.it
 A survey of 600 small business owners across the United States indicates that 90% are actively engaged in social networking sites and 74% perceive social networking as valuable — if not more valuable — than networking in-person.
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Dance-Inspiring ‘Gangnam Style’ GIFs From ‘Today’ Show Concert

Dance-Inspiring ‘Gangnam Style’ GIFs From ‘Today’ Show Concert | The Social Business Network | Scoop.it
Mashable rolled out bed early Friday morning to kick it at the Today show with "Gangnam Style" mastermind Psy and a few thousand of his biggest fans.
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3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner

3 Ways to Use Social Media to Improve Your Search Rankings | Social Media Examiner | The Social Business Network | Scoop.it

This pieve from Social Media Explorer explains how to use social media marketing to improve SEO to your website with quality content, backlinks, social sharing buttons, call-to-action and branding. Need I say more? Nope. Just read it:

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Company websites more effective than investing in social media | TechJournal

Company websites more effective than investing in social media | TechJournal | The Social Business Network | Scoop.it

A new study by Get Satisfaction validates what my real-world business experience has told me all along. Often my initial advice to a company wanting to launch their social media presence is STOP!  Don't jump in without some solid business goals, and more importantly, GET YOUR COMPANY WEB SITE IN ORDER FIRST.  Perhaps it's best summed up with this quote from the findings:


"Consumers don’t want brand relationships to be a part of their open social networks; instead, they want company Websites to be more like their experiences with open social networks."


Have you performed a web site check up on your web site to see how it stacks up today's expectations for social business?  If you haven't touched your web site in several years, it's time for an evaluation and an update (and I'd love to help you with that). 


The survey gathered responses from 1,897 qualified consumers who actively use the Internet and represent adults from all age, socio-economic and geographic groups in the U.S.

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3 Tips to Optimize Your B2B Social Media Marketing Mix | Social Media B2B

B2B marketers often ask how to apply traditional marketing mix modeling to their social media efforts and how analyzing data can lead to data-driven decisions.
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Quickly Defend and Enhance Your Brand Using Social Media (Or ... - Forbes | Multimedia Journalism

Quickly Defend and Enhance Your Brand Using Social Media (Or ... - Forbes | Multimedia Journalism | The Social Business Network | Scoop.it

"Now several years into social and most organizations still struggle with how to both defend and enhance your brand in a social world. Many old-world PR and corporate communications leaders will adhere to the old standards, usually to the peril of your brand. The rules have changed, but are actually simpler, more straightforward. Here are a few first steps to both defend and enhance your brand using social media, with a few examples along the way..."

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7 social media lies the gurus want you to swallow

7 social media lies the gurus want you to swallow | The Social Business Network | Scoop.it

Some of the lies you may confront from those who claim to be experts in social media. by {grow} Community Member Gregory Pouy.

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Should companies drive their traffic to Facebook? | ZDNet

Should companies drive their traffic to Facebook? | ZDNet | The Social Business Network | Scoop.it
Social networks like Facebook seemingly have a vast, ready-made audience for businesses to do just about whatever they need.

...


Via Geoff De Weaver
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