The Smart Shopper
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The Smart Shopper
How local, social and mobile are changing the way products are marketed, sold, and bought.
Curated by Ken Sickles
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Smarter Checkout Solution Creates Cross-Sell, Upsell Opportunities At The Point-Of-Sale

Smarter Checkout Solution Creates Cross-Sell, Upsell Opportunities At The Point-Of-Sale | The Smart Shopper | Scoop.it
Despite the growing popularity and acceptance of e-Commerce, social media, and mobile browsing and buying, the brick and mortar retail store remains the favored shopping channel for consumers.
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Google: Mobile Holiday Shopping Searches on the Rise

Google: Mobile Holiday Shopping Searches on the Rise | The Smart Shopper | Scoop.it
Google announced a 220% spike in the number of shopping searches coming from mobile devices this year in Australia.
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P&G Takes to the Subways to Sell Goods | Global News - Advertising Age

Procter & Gamble has set up virtual stores in four Prague subway stations where consumers can buy essentials such as razors and diapers via mobile phones.
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Infographic: The Most Valuable Digital Consumers | Nielsen Wire

Infographic: The Most Valuable Digital Consumers | Nielsen Wire | The Smart Shopper | Scoop.it
These days, Social/Local/Mobile seems to be driving much of the conversation about online opportunities. Nielsen and NM Incite, drawing upon their vast information on consumer intent and behavior, illustrate the most valuable digital consumers.
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TechCrunch | PayPal To Announce Something Big With Facebook In Two Weeks

TechCrunch | PayPal To Announce Something Big With Facebook In Two Weeks | The Smart Shopper | Scoop.it
At 500 Startups' Smash Summit in New York today, Robert Scoble revealed that PayPal is launching something big with Facebook in two weeks, and that it would be a more expansive partnership than the existing PayPal-Facebook integrations.
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Rue LaLa CEO: Mobile Accounts For 28% Of Business

Rue LaLa CEO: Mobile Accounts For 28% Of Business | The Smart Shopper | Scoop.it

They understand the social/mobile combination is a new way of shopping for consumers, not just a different point of sale.

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Getting The Social Customer To Buy

Getting The Social Customer To Buy | The Smart Shopper | Scoop.it
Shopping is a social act. We'd like to think that it's the perfect fit for Social Media. Is it? Between us friends, I've shifted and changed my presentations on Digital Marketing in the past few months.
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BV's comment, September 20, 2011 4:37 PM
This defines the consumer really well - and sets the path for why PDM can be a revenue play. The consumer is ahead of the brand.
Ken Sickles's comment, September 20, 2011 8:44 PM
I like that thought - helping brands catch up with the consumer.
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Lowe’s ramps up mcommerce presence via iPhone app - Mobile Commerce Daily - Applications

Lowe’s ramps up mcommerce presence via iPhone app - Mobile Commerce Daily - Applications | The Smart Shopper | Scoop.it

Empowering consumers with the ability to access information via their preferred means is a core tenant of our business at Lowe’s

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Industry Trends in POS Hardware for Mobile Devices | Mobile POS News

Industry Trends in POS Hardware for Mobile Devices | Mobile POS News | The Smart Shopper | Scoop.it

Mobile POS tools help companies focused on different parts of the consumer buying process, such as ordering, up-selling or so-called "suggestive" selling of complementary products.

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Mobile Commerce - Little guys cozy up to mobile ads - Internet Retailer

Mobile Commerce - Little guys cozy up to mobile ads - Internet Retailer | The Smart Shopper | Scoop.it
Internet Retailer - Technology/Mobile Commerce - Little guys cozy up to mobile ads...
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Data Points: Finding Shoppers Where They Live

Data Points: Finding Shoppers Where They Live | The Smart Shopper | Scoop.it

Mobile marketing investments to increase by 35%

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Apple’s iPad Already Replacing Cash Registers by the Bushel

Apple’s iPad Already Replacing Cash Registers by the Bushel | The Smart Shopper | Scoop.it

"Mobile devices -- and especially Apple products -- have become fairly mainstream at U.S. retail locations. Today, Pacific Sunwear announced a significant deployment of mobile devices in its stores."  The shift to mobile as teh center of the shopping experience is accelerating. his creates a unique opportunity for a universal product data marketplace.

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Smartphones Give Back-to-School Shoppers the Upper Hand - DailyFinance

Smartphones Give Back-to-School Shoppers the Upper Hand - DailyFinance | The Smart Shopper | Scoop.it
If you can't beat 'em, pay 'em:

Best Buy teams with TheFind to advertise on mobile price comparison app.

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Retail Prophet: What the coming retail and mobile collision means for consumers and retailers – with retail futurist Doug Stephens | UNTETHER.tv - Casual Conversations with Mobile Industry Rock Stars

Retail Prophet: What the coming retail and mobile collision means for consumers and retailers – with retail futurist Doug Stephens | UNTETHER.tv - Casual Conversations with Mobile Industry Rock Stars | The Smart Shopper | Scoop.it

To say mobile will be disruptive to the retail industry is an understatement. We are already seeing the first and second waves of mobile influence on the consumer decision making process, on the retail experience and even on prices. We are already seeing margins being trimmed, sales being lost (sometimes stolen) and competition getting even more fierce. We are already seeing the local retail experience become arguably the most coveted and heated battle in retail history.

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Holidays may herald the year of the mobile shopper

Holidays may herald the year of the mobile shopper | The Smart Shopper | Scoop.it
A record number of consumers will shop from smartphones and other handheld devices this coming season, researchers say, and retailers are pushing efforts to get a share of the business.
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Social Consumers and the Science of Sharing [INFOGRAPHIC]

Social Consumers and the Science of Sharing [INFOGRAPHIC] | The Smart Shopper | Scoop.it
This infographic analyzes the differences between high and low sharers, helping brands to understand what online channels they should be targeting in order to reach the perfect audience.
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5 Ways Facebook's New Features Will Fuel Social Shopping

5 Ways Facebook's New Features Will Fuel Social Shopping | The Smart Shopper | Scoop.it
Facebook's recent changes will have a strong influence on the way users discover and share products. Brands and developers should take note of these 5 factors.
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Macy's adopts new technology in stores and online

Macy's adopts new technology in stores and online | The Smart Shopper | Scoop.it

Macy's one of the leading retailers when it comes to understanding and supporting the smart shopper.

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The Fast Data Behind The Coming Apps From @WalmartLabs - Forbes

The Fast Data Behind The Coming Apps From @WalmartLabs - Forbes | The Smart Shopper | Scoop.it

Walmart wants to be the platform that enables the social shopping experience.

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PacSun clothing retailer deploys iPads to shop floor sales associates

PacSun clothing retailer deploys iPads to shop floor sales associates | The Smart Shopper | Scoop.it
Here’s another example of enterprise iPad usage — much like the Lowe’s news this week, it’s clear that businesses are ultra keen on putting smart technology such as the iPad ...
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PhotoBlog - World's first smart virtual store opens in Korea, caters to smartphone users

PhotoBlog - World's first smart virtual store opens in Korea, caters to smartphone users | The Smart Shopper | Scoop.it

South Korea Virtual Store

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Best Practices for Mobile Coupons from MMA | Point of Sale News

Best Practices for Mobile Coupons from MMA | Point of Sale News | The Smart Shopper | Scoop.it

Mobile Coupons and rebates are on the rise. The appeal to consumers lies mainly in convenience.

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Video: Ocado launches interactive Window Shopping experience | News | Marketing Week

Video: Ocado launches interactive Window Shopping experience | News | Marketing Week | The Smart Shopper | Scoop.it
Ocado is the first supermarket in the UK to launch a “virtual store” and hopes its “Window Shopping” pop-up will get people exited about using its mobile app on the move. Marketing Week went along to try it out - check out our video report.
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10 amazing e-commerce infographics

10 amazing e-commerce infographics | The Smart Shopper | Scoop.it
I've rounded up ten recent infographics on e-commerce and related issues, including delivery, social commerce, and how the use of colour affects purchase habits.
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Wise Up, Retailers: Smartphones Aren't Going Away | Co. Design

Wise Up, Retailers: Smartphones Aren't Going Away | Co. Design | The Smart Shopper | Scoop.it

“Did you know you can use your smartphone to help you shop here today?”

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