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The Future of Digital and Multi-channel Marketing

The Future of Digital and Multi-channel Marketing | Pharma Marketing | Scoop.it
Marketers need to move away from multi-channel marketing that's inwardly focused and put customers first by providing digital context.
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Pharma Marketing
Curation of articles/features relevant to healthcare and pharma marketing.
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Understanding UX techniques in healthcare

Understanding UX techniques in healthcare | Pharma Marketing | Scoop.it
We break down UX techniques in healthcare that designers can adopt in healthcare into three main categories: user research; UX development; and, UX refinement.
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Is email in pharma marketing making a comeback?

Is email in pharma marketing making a comeback? | Pharma Marketing | Scoop.it
Boost your pharma marketing email campaigns with best practices, new analytical capabilities and cross channel opportunities.
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The future of HCP behaviour change interventions

The future of HCP behaviour change interventions | Pharma Marketing | Scoop.it
The success of HCP behaviour change interventions is often determined by other factors outside the intervention’s design scope.
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How to achieve successful HCP behaviour change

How to achieve successful HCP behaviour change | Pharma Marketing | Scoop.it
The application of existing and new theories, translating theory into real-world solutions, is key to sustainable HCP behaviour change.
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Generating patient insights for stronger engagement

Generating patient insights for stronger engagement | Pharma Marketing | Scoop.it
Ethnographical studies can help in generating patient insights that allow pharma and HCPs to fill the gap between treatment and improved patient outcomes.
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Engaging healthcare professionals through virtual meetings

Engaging healthcare professionals through virtual meetings | Pharma Marketing | Scoop.it
Virtual meetings enable pharma to reach HCPs more readily – when and where it is convenient to HCPs. This increases opportunities for HCP engagement.
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CHC's curator insight, September 12, 2017 6:03 AM

As we work with HCPs around the world, this is an effective way of getting them all in one place!

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It's time to press play on technology driven care

It's time to press play on technology driven care | Pharma Marketing | Scoop.it
The future of healthcare is digital. And pharma needs to embrace health psychology.
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Digital pharma: Raising the persuasion factor

Digital pharma: Raising the persuasion factor | Pharma Marketing | Scoop.it
In marketing, digital pharma needs to move away from one big campaign and embrace the concept of small, persuasive nudges along the preferred path.
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A patient first approach to pharma content

A patient first approach to pharma content | Pharma Marketing | Scoop.it
Multichannel marketing with pharma content is a powerful way for pharma to find, inform and retain new patients and HCPs.
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What are digital opinion leaders?

What are digital opinion leaders? | Pharma Marketing | Scoop.it
Digital opinion leaders often have incredible online reach and influence. They are an overlooked force that could empower life sciences and pharma.
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Pharma multichannel marketing trends: Renewed patient-centricity

Pharma multichannel marketing trends: Renewed patient-centricity | Pharma Marketing | Scoop.it
The 4th in our 5 pharma multichannel marketing trends series, this time we talk how multichannel is driving patient-centricity.
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How online patient communities provide essential support

How online patient communities provide essential support | Pharma Marketing | Scoop.it
Online patient communities provide an avenue of support, education, and practical help that patients can’t find elsewhere.
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The importance of the COM-B model to pharma

The importance of the COM-B model to pharma | Pharma Marketing | Scoop.it
COM-B can be used in a pharma health psychology framework to promote understanding of how capability, opportunity and motivation work together..
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The science and psychology of user experience

The science and psychology of user experience | Pharma Marketing | Scoop.it
This blog explores the science and psychology behind UX design which can lead to a well-designed user experience that ultimately keeps users engaged,
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Spotlight On... Pharma Marketing

Spotlight On... Pharma Marketing | Pharma Marketing | Scoop.it
In this edition of Spotlight On… we delve deeper into these pharma marketing tools and discuss others you need to know about.
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En-route to reality: Artificial intelligence in pharma

En-route to reality: Artificial intelligence in pharma | Pharma Marketing | Scoop.it
With the emergence of artificial intelligence (AI), are we at the crux of a technological revolution bigger than anything we have seen before?
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8 tips for motivating virtual teams

8 tips for motivating virtual teams | Pharma Marketing | Scoop.it
The benefits of virtual-working are plentiful. The following strategies look at motivating virtual teams on a team and personal level.
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Why are pharma struggling to recruit KOLs online?

Why are pharma struggling to recruit KOLs online? | Pharma Marketing | Scoop.it
KOL marketing in the digital world needs a different approach. Here are four reasons pharma struggle to recruit KOLs online.
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Pharma marketing – Is it all a game?

Pharma marketing – Is it all a game? | Pharma Marketing | Scoop.it
Pharma is embracing the recent trend in healthcare gamification, and utilising this technology to engage both HCPs and payers (including patients).
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Pharma brand planning in a digital world: What’s missing?

Pharma brand planning in a digital world: What’s missing? | Pharma Marketing | Scoop.it
Traditional pharma brand planning stops short of customer engagement. Here, we identify what’s missing and show you how to include it.
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Overcoming pharma content marketing-related challenges

Overcoming pharma content marketing-related challenges | Pharma Marketing | Scoop.it
Pharma content marketing has many challenges. Empathy, insight and understanding multichannel digital marketing makes for effective strategy development.
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What does success look like in pharma marketing?

What does success look like in pharma marketing? | Pharma Marketing | Scoop.it
Nurturing the pharma marketing team correctly can mean the difference between successful or mediocre achievement.
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Pharma multichannel marketing trends: Stronger channel integration

Pharma multichannel marketing trends: Stronger channel integration | Pharma Marketing | Scoop.it
Here is our fifth and final pharma multichannel marketing trends blog, this time we talk why building stronger channel integration is so important.
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Pharma multichannel marketing trends: Better data analytics

Pharma multichannel marketing trends: Better data analytics | Pharma Marketing | Scoop.it
Continuing our 5 pharma multichannel marketing trends article, we expand on the third trend and discuss big data analytics.
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Is there a creativity problem in pharma?

Is there a creativity problem in pharma? | Pharma Marketing | Scoop.it
Compliance concerns can be a barrier to pharma creativity, but if creativity stems from robust underpinning research, the results are often life changing.
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