(EN) - Industry Glossary: Shopper Marketing Terms & Contract Manufacturing Terms | rand-div.com | The Shopper Marketing effect | Scoop.it

"Managing the entire Merchandising Supply Chain is complex. Between the concepts of Shopper Marketing and Contract Manufacturing live the real tools necessary to produce effective merchandising solutions.  These glossaries pull together the most commonly used terms in our industry to help you promote your brands more effectively at retail."

Via Stefano KaliFire