Business: Economics, Marketing, Strategy
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12 δράσεις για καλύτερο ψηφιακό μάρκετινγκ

12 δράσεις για καλύτερο ψηφιακό μάρκετινγκ | Business: Economics, Marketing, Strategy | Scoop.it

Αυτές οι 12 δραστηριότητες θα προσφέρουν αυξημένες πιθανότητες επιτυχίας στο ψηφιακό μάρκετινγκ

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Local Social Media Marketing With Facebook and Instagram : Social Media Examiner

Local Social Media Marketing With Facebook and Instagram : Social Media Examiner | Business: Economics, Marketing, Strategy | Scoop.it

How do you promote your business locally?

Are you using Facebook and Instagram?

To explore how to reach a local customer base on social media, I interview Bruce Irving.

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How to Craft the Perfect Post on Facebook, Twitter and Instagram - The Buffer Blog

How to Craft the Perfect Post on Facebook, Twitter and Instagram - The Buffer Blog | Business: Economics, Marketing, Strategy | Scoop.it

Managing a social media strategy is consistently challenging for individuals and businesses of all sizes.


There’s the art of uncovering when to post your content. Continually measuring your ROI and social analytics. And, of course, the constant demand for fresh, engaging content to be shared.


Added to that, each major social network has continued to diverge both in how they are set up and what your audiences expect on each one. Each different platform also has its own set of character limits, best times to post, ideal image sizes and more. The way to get the most engagement on Instagram is very different than Twitter for example, – even for the same exact article or topic!

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If you want to improve your marketing ROI, stop spending on social media

If you want to improve your marketing ROI, stop spending on social media | Business: Economics, Marketing, Strategy | Scoop.it

My company's research team has spent the last 18 months reviewing all the evidence on the commercial effectiveness of investing in social media marketing.  

We did this because our experience with our clients suggested that social media traffic, specifically that from Facebook and Twitter, performed significantly worse in comparison to any other source. Indeed many of our clients found that stopping investment in such traffic improved conversion significantly and improved ROI for acquisition investment as a whole.

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10 Ways Automation Is Shaping The Future Of Marketing

10 Ways Automation Is Shaping The Future Of Marketing | Business: Economics, Marketing, Strategy | Scoop.it

Automation and artificial intelligence are becoming increasingly important for the world of marketing, as they can significantly change how communicators and marketers work, both in terms of customer engagement and productivity.

Although still in an early phase, with 85% of marketers who use automation tools believing they don’t use them to their full potential, this technology has the potential to significantly change the future of marketing.

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Mobile Multitasking: 3 Trends That Marketers Need to Know | Leanplum

Mobile Multitasking: 3 Trends That Marketers Need to Know | Leanplum | Business: Economics, Marketing, Strategy | Scoop.it

Consumers are spending more time online and on mobile devices. How should mobile marketers take advantage of this trend, and what mistakes can they avoid?

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Predictive Analytics for Right-Brained Marketers

Predictive Analytics for Right-Brained Marketers | Business: Economics, Marketing, Strategy | Scoop.it

Let me start with a confession. Data, analytics, algorithms, statistics, probability and all such left-brain terms make my head spin. If you are a right-brained marketer like me, then you prefer to go by gut and instinct, love conceptual explanations and enjoy creating solutions rather than having a machine give them to you.  Unfortunately, anyone remotely connected with marketing today, cannot escape data, numbers, fact and technology. Analytics is all of that and more. It’s time to face (and slay) our fears. This article will attempt to decode Predictive Marketing Analytics so it makes sense to a B2B marketer thinking about the what, why, when and how of it.

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The Eight Best Social CRM Tools

The Eight Best Social CRM Tools | Business: Economics, Marketing, Strategy | Scoop.it

Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year. According to Google Trends, the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Market interest has remained fairly strong since then.

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The Power of Consumer Stories in Digital Marketing

The Power of Consumer Stories in Digital Marketing | Business: Economics, Marketing, Strategy | Scoop.it

"New research finds that sharing consumers’ positive stories about a brand can be a highly effective online marketing strategy."


Via C. Todd Livengood
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C. Todd Livengood's curator insight, May 22, 2017 3:30 PM
"Increasingly, the locus of power in the digital marketplace is moving from the brand itself to a combination of the brand and the consumer."
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The Brave New World of Marketing Through Memes

The Brave New World of Marketing Through Memes | Business: Economics, Marketing, Strategy | Scoop.it

Tantalized by the allure of viral campaigns, companies are trying more than ever to connect with consumers through the language of internet culture. But it’s not easy.

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Demand Generation: The Complete Beginner’s Guide (2017)

Demand Generation: The Complete Beginner’s Guide (2017) | Business: Economics, Marketing, Strategy | Scoop.it

“What is demand generation? Is it different from inbound marketing? How?”

“Why do I keep hearing this term? It sounds like something I should know about…”

Believe me, if you’re reading this article, you already do know about demand generation. You just might not know you know.

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5 Ways Inbound Sales Teams Can Innovate the Customer Experience

5 Ways Inbound Sales Teams Can Innovate the Customer Experience | Business: Economics, Marketing, Strategy | Scoop.it

In a world where 70 percent of B2B buying choices are based on how customers rate their treatment, it's crucial that inbound sales teams take ownership of the customer experience early on.

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10 Fascinating Facts About Chatbots

Every day, more people are discovering the many benefits of chatbots.

They're easy to use.

They save your customers' time.

They've got personality.

In fact, many people prefer to interact with brands and businesses via chat or messaging - and this trend is only growing with the younger generations.

The key is making sure your chatbot meets your customers' expectations. Your chatbot must stand out - like a unicorn in a sea of donkeys.

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How Facebook's tentacles reach further than you think

How Facebook's tentacles reach further than you think | Business: Economics, Marketing, Strategy | Scoop.it

Share Lab uses flow charts and data analysis to map one of the greatest forces shaping our world - Facebook.


Via Gust MEES
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Gust MEES's curator insight, May 26, 2017 2:55 PM
Share Lab uses flow charts and data analysis to map one of the greatest forces shaping our world - Facebook.

 

Learn more / En savoir plus / Mehr erfahren:

 

http://www.scoop.it/t/social-media-and-its-influence

 

http://www.scoop.it/t/social-media-and-its-influence/?&tag=Facebook

David Stapleton's curator insight, February 2, 9:14 PM
Share Lab uses flow charts and data analysis to map one of the greatest forces shaping our world - Facebook.
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How to Get Started With Paid Search [Free Guide]

How to Get Started With Paid Search [Free Guide] | Business: Economics, Marketing, Strategy | Scoop.it

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign?

To help you get started the right way, we're breaking down the basics of how to use paid search below.

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Biometrics and neuroscience: The future of digital analytics? | Search Engine Watch

Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions.

Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could even argue that it’s the job of a marketer to do so.

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What Is Google's New Event Search Feature And Why Does It Matter?

What Is Google's New Event Search Feature And Why Does It Matter? | Business: Economics, Marketing, Strategy | Scoop.it

Google has never been a company to rest on its laurels. Over the past two decades, the search engine giant has continued surprising, delighting, and serving its users with new features, layouts, and inner workings. Not all of these features have been successful, but it’s never long before a disliked feature is improved, replaced, or modified.


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It's Time to Take the Brand Out of Branded Content

It's Time to Take the Brand Out of Branded Content | Business: Economics, Marketing, Strategy | Scoop.it

Quality storytelling and narrative matter more than ever, and must be first and foremost in your mind when approaching “branded” content. The quotes are intentional. It is an opportune time to drop the word “branded” from that phrase and from your vocabulary.


Content is content. Good content is good content. If a story is moving, no one is going to care that it’s brought to you by a brand. Rather, they’re going to be happy the brand brought it to them. And by the same token, content that is annoying is now amplified rather than ignored (because no one can resist a good call-out) and can be more harmful to a brand than ever....


Via Jeff Domansky
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Jeff Domansky's curator insight, May 23, 2017 9:59 AM

If a story is moving, no one is going to care that it’s brought to you by a brand—they’re going to be happy the brand brought it to them.

Janet Vasil's curator insight, May 25, 2017 12:46 PM
If you tell a compelling.story that resonates with your audience and is not a self serving sales pitch, it won't matter that a brand is telling them a good story.
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Mistakes to Avoid When Planning a Digital Marketing Campaign for Your Company

Mistakes to Avoid When Planning a Digital Marketing Campaign for Your Company | Business: Economics, Marketing, Strategy | Scoop.it

In this era of immense competition, digital media is playing a crucial role in the corporate world.

Research shows that 64% of people use social media channels to find inspiration for shopping. Thus, designing a top-notch digital marketing campaign is essential for both newly emerging and well-established brands.

Even the best marketing connoisseurs can sometimes derail the entire campaign by making seemingly harmless mistakes that don’t go down too well with their target audience.

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Google is adding more automation to its tools for marketers

Google is adding more automation to its tools for marketers | Business: Economics, Marketing, Strategy | Scoop.it

Google is putting out a new free marketing tool to help businesses and marketers process more data more easily, with the help of automation.

Called Google Attribution, the tool can help companies better target groups of consumers with content that appeals to them.

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6 Facebook Remarketing Tactics That Work : Social Media Examiner

6 Facebook Remarketing Tactics That Work : Social Media Examiner | Business: Economics, Marketing, Strategy | Scoop.it

Want to re-engage customers and prospects on Facebook? Discover 6 ways to use Facebook remarketing campaigns to deliver behavior-based messaging.


Via malek
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malek's curator insight, May 22, 2017 9:16 AM

Keep these best practices in mind when remarketing to blog readers:

  • Start with soft sells to increase brand awareness.
  • Don’t ask people to buy something right away.
  • Make sure your ads are relevant to a specific article’s readers.
  • Use Facebook boosted posts to amplify your blog’s reach.
  • Exclude people who have already read/downloaded your promoted content.
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7 Free Ebooks to Supercharge Your Digital Marketing Strategy

7 Free Ebooks to Supercharge Your Digital Marketing Strategy | Business: Economics, Marketing, Strategy | Scoop.it

We all know knowledge is power, which means you need to add as many reading materials into your digital marketing arsenal as possible. The marketers of today have their pick of the litter when it comes to free reading materials, but as the Internet is a vast ocean of resources – it’s difficult to know where to start.

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5 essential elements of every ABM campaign

5 essential elements of every ABM campaign | Business: Economics, Marketing, Strategy | Scoop.it

Account-based marketing (ABM) can help B2B businesses better understand and target potential and current customers at an individual level. While it is a resource-demanding approach, many companies are applying it to foster meaningful cooperation with their buyers. According to firm Marketo, 97% of marketers who use ABM report higher or much higher return on investment (ROI) compared to other strategies.

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A fresh perspective on SEO for B2B companies

A fresh perspective on SEO for B2B companies | Business: Economics, Marketing, Strategy | Scoop.it

There was a time when ranking No. 1 for a keyword was a victory wholly worth pursuing — a time when you could build a list of keywords, craft 300-word blog posts, and your site would drive new business.

That is no longer the case.

In 2017, we have a different search engine, and it’s critically important that B2B companies understand this.

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The effect of Moore's Law on behavioral marketing

The effect of Moore's Law on behavioral marketing | Business: Economics, Marketing, Strategy | Scoop.it

In 2003, I wrote my first analytics package. I had the same problem all marketers had: I could do almost anything with digital marketing. I could easily create ads, pages and emails with any text, any font, any image. I could add video, animations, and even make aliens dance to sell car insurance. But how could I know which would work best for me?

Big e-commerce sites had access to sophisticated analytics packages costing thousands of dollars a month. Not me. I was spending about a quarter of my time evolving the code I wrote. I eventually released it to SourceForge as Open Source Online Marketing, or OSOM.

Then, in 2005, Google launched Google Analytics. Overnight, managing my analytics setup took just a fraction of my time. And it was free. This was my first experience of Moore’s Law in the world of behavioral data.

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How To Be Boring And Influence People

How To Be Boring And Influence People | Business: Economics, Marketing, Strategy | Scoop.it

"It's better to be absolutely ridiculous than absolutely boring" - Marilyn Monroe

I want to talk about boringness – the staid, the dull, the mundane – and why Marilyn was wrong.

Most marketers see it as their job to avoid boringness at all costs. Consumers, the prevailing view goes, are put off by boring brands. They only value and engage with what is entertaining and exciting.

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