The Royal Family Public Relations
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The Royal Family Public Relations
Royal mess up and stunts..
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Prince Charles... 7 years later

LONDON — The British government must hand over confidential letters to ministers from Prince Charles, judges ruled Tuesday — a decision that could shed light on the opinionated heir to the throne’s attempts to lobby politicians.

 

 

       Last month the UK judges order government to hand over letters from Prince Charles to ministers. The British government must hand over the confidential letters between the two because of public interest. The monarchy is not allowed to have any say over political matters, but get to meet with the minister once a month. In a sense they get to tell what the people are feeling and acting and let the minister know, well that’s what is suppose to happen. None of us really know until these letters get published. It has been a seven down hill battle for the Prince to get these to stay confidential. He officially lost and is now forced to release them. Government departments say that there is a unwritten rule saying that the monarchy has a special relationship with the government. Critics accuse the prince of over stepping his boundaries and intervening in political decisions. The public has been wanting to know for these 7 years of what really goes on behind the scenes. Which leads to what is going on PR team??!

 

     This goes with Community Relations discussed in chapter 7 of Guth’s text. Prince Charles needs to know by not complying he looks like he is hiding something. The monarchy is not allowed to have political power. Each party depends on the goodwill/ resources of the other. So if the prince is with holding info the community loses trust. Trust helps in times of need, so good luck Charles if you need your people behind you.  The public opinion is often times shaped by what is believed and perceived, so if he not sharing or giving out these letters one can only think he is being shady. The monarchy is supposed to be there for the people. So when they are taking to more then giving it upsets the social exchange theory. When there is not an equal balance one party tends to leave the relationship. If Prince Charles does not please the people they are going to lose support and now that is just bad PR. A perfect example: Rational dialects is for protection when communication doesn’t match up, it all just turns bad. One thing the Prince did not think about was how this would effect him long term. He has been fighting this for over 7 years and has only gone south since then. Good luck Prince Charles, hope you undig yourself from the grave you made.

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Prince Harry deployed to Bording school, I mean Afganistan

Prince Harry deployed to Bording school, I mean Afganistan | The Royal Family Public Relations | Scoop.it
Prince Harry arrived in Afghanistan on Friday on a four-month military deployment in his role as an Apache helicopter pilot, Britain's Ministry of Defense said.
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One Year Later.. and she still ROCKS!

One Year Later.. and she still ROCKS! | The Royal Family Public Relations | Scoop.it
Though Kate Middleton is called the luckiest girl in the world for marrying into the royal family, the royal family should be thanking her. Kate Middleton is the best PR the royal family could ever ask for.
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Prince Harry...this time with his pants ON!

Prince Harry...this time with his pants ON! | The Royal Family Public Relations | Scoop.it
Prince Harry has turned around a PR disaster by employing some of the most powerful weapons in the crisis management arsenal.

 

Incase you didn’t hear, Prince Harry’s PR team is having a run for their money. Harry got into a little trouble in Las Vegas showing his goods accidently and actually unknowling to the rest of the world. You might think that this stunt, like the ones he did in the years back, would make the Prince a target, but that is actually very false. Just because Harry is of Royal Status doesn’t mean he shouldn’t be bowing down to his PR team. His PR team automatically went into Crisis mode. His PR team quickly admitted it was him but had no comment at that time. Just a few weeks later, you no longer hear of his crown jewels, you are hearing about all of his charitable acts, and his deployment to Afghanistan, which couldn’t of come at a better time. You might be wondering what exactly did their PR team do? They were brilliant with their Crisis tactics and cyber relations. Because Harry’s private square was featured on their internet, his PR team focused on featuring goodwill stories of him on the internet. Guth’s context defines Cyber Relations as tactics to deal with the public via the Internet and issues related to the internet. The great part of cyber relations is that it deals with media, consumer and investor relations. All of those relationships affect the Prince in one way or another. The PR team immediately released a statement and admitted to the action, one of the first steps into fixing the “situation” There are 4 critical patterns of crisis and each PR professional should know about in order to correctly deal with each situation; The prodromal Crisis Stage, The Acute Crisis Stage, The Chronic Crisis Stage, and The Crisis Resolution Stage. Stage 1, The prodromal crisis stage is the warning stage. This stage can only be attained if you can recognize a crisis that is about to happen. In Harry’s case that stage could not happen. Once a crisis actually happens is when you move to the second stage. The Acute Crisis Stage is “the point of no return” This is when the Prince’s reputation was hindered. The Chronic Crisis Stage is where the PR team comes in and cleans up the mess. This would be the Princes first couple of public appearances to show his goodwill and charitable aspects to cover up his drunken party animal stunt. This is the most vital stage in the PR world. It shows whether the team can handle a situation and how they handle it more importantly. The Crisis Resolution Stage is when things return to normal. For Prince Harry things got back to normal pretty quickly but soon after this he was deployed to Afghanistan. What we learned here is the quicker you can get back to normal after a blunder like this, the better.

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The Queen shaking hands with an enemy... Stunt or real life?

The Queen shaking hands with an enemy... Stunt or real life? | The Royal Family Public Relations | Scoop.it
The gesture was a remarkable sign of reconciliation for both figures, since the queen is the titular head of Britain’s armed forces — the sworn enemy of the Irish Republican Army.

 

 

The Queen shaking hands with an Irish Republican Army commander that cannot be right! Well ladies and gentleman I was just as shocked as you are. Earlier this summer, Queen Elizabeth II made amends to on time commander Martin McGuinness. Was this a brilliant PR stunt to show the community and media that the Queen can actually make amends or is it real life? The first handshake was private but the second one was for the media. This is a very historic moment for both parties involved. People are calling this the “ultimate handshake.” Because of all of the history that is behind these two countries, actions speak louder than words. Not only did the Queen partake in a handshake, she also visited Ireland earlier this year. She is one of the first royal family members to visit Ireland. Not only was this handshake a monumental step in the healing wounds both countries have created for each other, the Queen personally visiting is also another step in the right direction. The constant battle these two countries have put each other though is nuts. I personally think that this is some sort of crisis management. Like I said before, actions speak louder than words, Guth pg 300. Guth says that careers are often defined by crisis and how you react to it. This situation has somewhat been cleared up because of the ways both parties have handled themselves. Hats off to both of them, I don’t think it could of ran smoother. I personally think that the Queen and her PR team knew that this was EXACTLY what the royal family needed at this point in time. The media also added some effect to the whole thing. Each PR team made sure there were press conferences, used media kids and also had Video news release. They did this to make sure that the nation knew what was happening and why it was happening. So not only did they use crisis management tactics, media relations, but they also used community relations. The best way to mend these relationships is stepping out of your comfort zone. Clearly the queen wanted the nation to know that she is working on relationships and what she is doing is for them as well too. Making sure that the community knows exactly what is going on really benefited the handshake as well. Basically what I am saying is that without all these tactics playing hand in hand, the handshake would have been like me shaking my best friends hand, not anything special.

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The Queen having word vomit, NO??!

The Queen having word vomit, NO??! | The Royal Family Public Relations | Scoop.it
In what is considered a breach of etiquette, a BBC correspondent said that Queen Elizabeth had once told him she was “pretty upset” about a radical cleric in London.

 

Throwing words into the Queens mouth now? Hmm.. seems like something is going on. According to last weeks article, the Queen really does have opinions! Here’s the background, The British government has been trying for years to extradite this Mr. Hamza guy, that’s wanted on terrorism charges in the US but it would violate his human rights. Well according this Mr. Know it all Mr. Gardner, the queen wishes that there would be some way for that to happen. Apparently she told him herself. Mr. Gardner is a broadcaster’s security correspondent for BBC Today, when he decided to let it fly that the Queen had these so called feelings. When the Queen and her crew heard this news, they decided not to comment. To me, that created a whole other world wind of problems. We learn in Guth’s textbook page 120, two important things. 1. Never go off the record with a reporter, and never ever start off with “no comment.” I mean come on Queen Elizabeth; if you’re going to have opinions, I mean, surely don’t share them to a reporter! When sitting in such a high influencal spot in the government, you are not allowed to reveal your opinions. After 60 plus years of holding the thrown she should know better. I am not saying she for sure said it, but allegations of that and a no comment sure points some if not all of them. Basically what I am saying is the Queen lost credibility. It was morally wrong of Mr. Gardner to share what he thought he knew, but it also impacted the Queen as well. BBC issued a statement saying Gardner was out of line and is extremely sorry for embarrassing the palace in such way. What a PR tactic right there! Crisis Management at its finest ladies and gentlemen! Basically Frank Gardner caused a PR whirlwind when he decided to open up his trap

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Prince Harry charming as always... in a crisp blue suit

Prince Harry charming as always... in a crisp blue suit | The Royal Family Public Relations | Scoop.it
Britain's Prince Harry made no mention of his recent Las Vegas shenanigans when he spoke at a charity awards dinner in London on Monday. At least, not directly.

 

Just two weeks after Prince Harry’s goods were shown to the world he is back on his a game. The 27-year-old prince was a speaker at the annual formal gala for WellChild, a charity that is instilled for terminally and seriously ill children and their families that have to go through such a hard time. Harry spoke about how passionate he was about the organization and even made light of the recent events, with a quick small joke. The prince was photographed two weeks prior naked in his Las Vegas Hotel room. The photographs quickly went viral once TMZ got ahold of the goods.

 

You might question what the heck does this have to do with PR, but my friends, Harry’s PR team is still on “damage control” known as crisis management. We learned in Guth’s textbook that there are many ways with dealing with crisis and that the way you deal with it sometimes determines the rest of your career. Since the prince has had some prior experience with PR blunders this one was no different. Harry’s team made sure that he was seen in a positive light and his good willed nature was shown, in his speech he said how humbled he was by all the inspirational stories that were being spoken about, good tactic Harry! Buckingham Palace confirmed the photos and commenting on them saying it was an ivasion of privacy, also another great tactic to follow. During his speech he made a joke about not being shy and everyone nervously giggled not sure if the was being talking about the incident. That was his way of making light of the situation but not drawing attention back to it. I personally think that Harry’s PR team should be royally recognized for how well they have handled Harry and some of his stupid antics. They are PR saints. It seems like they do a flawless job and can handle everything. I am not sure how many PR firms could manage and maintain an image as well as they have sustained Harrys image.

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Prince Harry won't file complaint over naked photos - latimes.com

Prince Harry won't file complaint over naked photos - latimes.com | The Royal Family Public Relations | Scoop.it
Prince Harry and the royals won't be filing an official complaint regarding those naked Las Vegas photos that were published in Britain's Sun the week after appearing online around the world via TMZ.

 

Since all the talk of Prince Harry’s gems has basically died down in the recent days, the royals will not be filing an official complaint over the naked photos taken in Las Vegas. The royal family has been in contact with he Press Complaints Commissions, and decided that it is in the best interest of Harry and fellow family members for them not to file a complaint. Spokespeople for Harry said it would be wrong of him to be thinking about business at home when he is fighting in Afghanistan for his country. Consider yourself lucky, British Sun. The PCC warned the UK that posting or buying those photographs is invading the Princes privacy, which is illegal in England. Usually when invading privacy like that is considered a criminal case, not even a civil one. So lets just say, British Sun was playing a little two close to fire.

I personally think this was a smart PR move on the Princes behalf. Now there will be no more media coverage about the scandal and they are officially hitting the last phase in the four-step crisis stage plan, resolution stage. This stage is where things are getting back to normal and his good are finally getting zipped back in his pants. Since Harry deployed to Afghanistan for his second tour earlier this month, he is hoping his goodwill and serving his country will put him in a better spot light. One might question, is this goodwill or a PR tactic. Either way that was such a brilliant move, and could not of happened at a better time! If the family and their correspondents had filed a complaint, this stunt would have drug on.  Making people still talk about it, and more importantly read about it. Getting things back to normality is just another way of saying, hey look at me! I can actually do good things. At this point in his career Prince Harry needs two things at this time, support and invisibility. Support for his tour abroad, and invisibility for his safety and security. Hopefully that is exactly what he gets! Thanks Prince Harry for putting your life on the line.  

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William found love, and a good PR tactic...Duchess of Cambridge

The public face put forward by the Duchess of Cambridge since her wedding to Prince William a year ago has changed the way the Royal Family is viewed around the world, observers say.

 

Since the day Prince William and Kate, The Duchess of Cambridge, got married it has only been uphill. In a good way, of course.

Kate has been spotted doing ordinary things that ordinary Brits do, and the media LOVES that. Good work, Kate!

Kate has made it known since day one that she is just an ordinary person that lives with “royals.” William could not of picked a better wife- more ways then one. Not only is she stunningly gorgeous, she is also a great PR move. Kate has taken over the media spotlight and has quickly helped the Royal family be seen in a more positive light.

Kate has been reported wearing normal clothes and even re-wearing them, which is not often seen on someone of her caliber. What she is doing for the Royal family is the best PR that they could ask for.

The media has really jumped on board with Kate through the good and the bad. Kate is one of those people who know when the right time to talk and when the right time to be quite is. In the royal family that is one of the most important things!

Hey Prince Harry- you should take some notes from your sister-in-law!

Kate has also learned the importance of Community Relations. The best type of community relations often hinges on a willingness to step outside ones comfort zone to explore new culture and ideas, according to Guth pg 139. Just like the late Princess Diana, Kate is the people’s princess. She makes sure that her public sees her in the correct light and always thinks before she acts. From a community standpoint that is brilliant!

This article commented on how Kate prides herself with the public knowing the real her, but it went on to say it was a very well thought out Kate. Being in such a pristegious state it is in her best interest not to be impulsive. Kate has caught onto how to work with the media and the community instead of working against them.

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Looks like Prince Harry isnt the only Royal Family member to be showing off their private squares

Looks like Prince Harry isnt the only Royal Family member to be showing off their private squares | The Royal Family Public Relations | Scoop.it
Sneaked shots of Britain's Duchess of Cambridge sunbathing have prompted fresh outrage about the royals' privacy and fed the inexhaustible interest they generate at home and abroad. Do they deserve the celebrity treatment -- and do we care?

 

Kate Kate Kate, what were you thinking would most likely be the first thing you think of when you hear that the Duchess of Cambridge has topless pictures of herself floating around the interent. But when reading a little farther into it you will surely realize that this is no where near Kate’s fault.

Prince William and Kate were tanning during their private stay at a relatives French home last week, when a paparazzi shot pictures of Mrs. Kate topless. The couple was said to be on an official tour of Asia. When they realized Kate had been exposed they contacted their lawyers to get this removed from the media. Media relations played a big part in this scandal. Ethically, I guess it is somewhat legal. Unlike in America, where we do not have a royal family, it is illegal in England to hinder the privacy of the royals. Kate and William were enjoying the sun in a private setting where they should not be disturbed. Morally, this was wrong. The photographer clearly knew this would make Kate look like Prince Harry, and that is wrong. Kate and William have made quite a great image within their country and especially with the media, and that was shown. Because of how well liked Kate is, the reaction with the British was very supportive. Which is great for the royal family! Some people tweeted and facebooked about how distasteful the media reacted to this situation and that it is invated the privacy of Kate.

The royal couple could not of asked for better PR, that they didn’t even have to manage. The community did it all for them! The royal couple has been with the media through the good and the bad, which also was one of the stepping stones of clearing this mess up. Kate and William have built a pretty strong relationship with the Media, and the same goes for the media. Guth ch. 6 page 121 states that when you have a good relationship with reporters that works for your advantage, and it clearly shows it in this case! It was said that the photographs were offered up to the media to publish but everyone but one turned them down, thinking publishing them would be detrimental to their credibility with the royals. The British media is in a wake of a new era right now. They are currently trying to press ethics in newspaper and make them more accountable. When this goes into effect Kate and the rest of the royals will not have to worry about such distasteful media coverage

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Prince Harry..your PR team HATES you!

Prince Harry..your PR team HATES you! | The Royal Family Public Relations | Scoop.it
Although the queen must be mortified at the pictures that surfaced today, the British people (on Twitter) love it. But does it hurt Sin City’s slogan?

 

When Prince Harry made to mistake of thinking any of his life was private he quickly came back to the realization that it is not! When playing “strip poker” at a Las Vegas hotel he was photographed with less then nothing on. The photographs quickly surfaced on the TMZ website and became viral almost instantly. Harry’s goods were shown to the world and Prince Charles and co were less then happy about that. As outsiders looking in, we sometimes forget that the Royal Family is a not just a family but a business as well. As one of the leaders of the family, Prince Charles would fire an employee for a stunt like this, but its not like he can fire his son from being one of England’s Princes. The photos came a shock to the public as they thought the Prince has learned from his previous mistakes of the media showing him the wrong light, but people trip and mess up and that is where Public Relations professionals come into play. Harrys PR team did an award winning job of putting Harry into a better light directly after the incident but there are a few things they could of done differently. Instead of confirming the pictures and then saying no comment, they should of explained how the pictures got surfaced and why it is in invasion of privacy. Then I would of pleaded with the media to try and get those pictures taken down. In Guth’s text page 120 it says “No Comment” is a nonstarter. Getting what you want said first should be the main goal. That would give Prince Harry and his PR team the upper hand when it came to dealing with Crisis Management. Coming from a different aspect of PR to the journistic side, they really messed up as well. In PR we learn about ethics and if it morally correct. Was putting this photograph up online morally or ethically correct? Ethically correct, I guess but morally correct no. TMZ should be ashamed of putting such a revealing picture up.

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Even the French Court doesn't want to see Dutchess Kate topless

Even the French Court doesn't want to see Dutchess Kate topless | The Royal Family Public Relations | Scoop.it
The court ordered the publisher of the magazine Closer to hand over all digital copies of images of the Duchess of Cambridge, the former Kate Middleton, sunbathing topless in France.

 

On Tuesday, September 18, 2012 the French courts censured the photographs of topless Kate in the magazine Closer. This ruling ordered the publisher to freeze any publications of the Duchess of Cambridge topless. This also means they cannot distribute or sell anything that has such pictures printed. Closer magazine also has to hand over any digital copies of Kate’s top that they have to the royal family. Closer magazine also has to pay the couples legal fees and is monetarily penalized for each day they do not turn over the photographs.

After that, I would not want to be on Closer magazines public relations team. That one photograph hindered their creditability in a way that is it going to take a while to build back up. The French law is very protective over the privacy of the royal family and hindering that in anyway is detrimental to ones credibility. Not only was this considered a civil complaint, the duke and duchess filed a criminal suit as well. The investigation will seek to identify the photographer.

Even though this could be one of the most detrimental PR scandals that could happen to innocent Kate, it didn’t even seem to phase her. She poised herself so well, and has really taken a foot into making herself look better. She is considered the victim in this situation, not a “tramp”. This worked to her advantage in a sense. Sometimes in the PR world, something that seems so bad at the time can actually be turned around into something good.
From my standpoint, I personally see this act as immature and distasteful. Kate was completely a victim in this situation, and she made a very positive thing work for a really negative situation. Her credibility wasn’t hurt, nor was her reputation hindered. When bringing up the situation to my friends, they all associated Kate topless with invasion of privacy. Good work!

This stunt the photographer, whomever it was, put ethics aside and thought pleasing the media was more important. But boy was he wrong! Actually it worked against the media this time, because the Duchess has such positive community relations, he did not attain his goal. He put his proper judgment to do right aside, and did the wrong thing. According to Guth, pg 243 the photographer thought short term instead of long term which was the worst thing he could do. Good job Closer, you lost all your credibility. Good luck getting an interview with anyone of the royal family anytime soon!

 

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