The Relationship Marketer
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Everything that's important in relationship marketing
Curated by Mark Morin
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Personalization – When Google Decides What’s Best for You

Personalization – When Google Decides What’s Best for You | The Relationship Marketer | Scoop.it

 Personalization should be a tool that makes your life simpler. To help people make smart choices, the right choices based on who they are and what’s important to them. But when personalization dictates rather than suggests, it crosses the line between recommendation and dogmatism.

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The Future of Marketing is not about Marketing ... It's about You!

The Future of Marketing is not about Marketing ... It's about You! | The Relationship Marketer | Scoop.it
Don't look back...you're not going that way.The future of marketing is not about technology, trends, shiny objects or case studies. This is a time for re-invention of philosophies, methodologies, and

Via SANDRINE ANDRO
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Social Media Graphics Cheat Sheets

Social Media Graphics Cheat Sheets | The Relationship Marketer | Scoop.it
Social Media Graphics Cheat Sheets
I frequently get asked about pictures and graphics for the main social media sites so decided to put together a short ebook covering the major sites I get asked abo (Handy.
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5 Reasons Email Marketing Crushes Social Media Marketing for B2B

5 Reasons Email Marketing Crushes Social Media Marketing for B2B | The Relationship Marketer | Scoop.it
Don’t get me wrong. Social media is great, and you should use it in your marketing if that makes sense for your business. But you should not put it ahead of email marketing.
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Five Common Content Marketing Mistakes - Business 2 Community

Five Common Content Marketing Mistakes - Business 2 Community | The Relationship Marketer | Scoop.it
Business 2 CommunityFive Common Content Marketing MistakesBusiness 2 CommunityBut that doesn't mean most businesses are doing content marketing successfully.
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Five ways the New York Times is 'getting personal' on social media | Media news | Journalism.co.uk

Five ways the New York Times is 'getting personal' on social media | Media news | Journalism.co.uk | The Relationship Marketer | Scoop.it
Recent innovations on Twitter, Facebook, Google+, Pinterest and Tumblr from the New York Times (RT @journalismnews: Five ways the New York Times is 'getting personal' on social media http://t.co/QhDregWf...
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Personalization vs Differentiation vs Individualization | Rethinking Learning - Barbara Bray

Barbara Bray and Kathleen McClaskey developed a chart that explains the differences between personalization, differentiation, and individualization.
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Social media takes personalization to next level - Tampa Bay Times

Social media takes personalization to next level - Tampa Bay Times | The Relationship Marketer | Scoop.it
NEW YORK — As the thousands of Soph-ias, Isabellas, Jacobs and Masons born this past year will learn when they go to pick up their backpacks off the soccer field or sort their duffel bags in college dorms, their names aren't as unique as they are.
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4 Social Media Personalities To Avoid - Millennial CEO

4 Social Media Personalities To Avoid - Millennial CEO | The Relationship Marketer | Scoop.it
Social is not a spectator sport, however it sometimes brings more questions than answers. Here are 5 quick ones that came to mind.
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Mail Marketing Sales | Relationship Marketing | Helping People Buy | Send Out Cards

Mail Marketing Sales | Relationship Marketing | Helping People Buy | Send Out Cards | The Relationship Marketer | Scoop.it
Mail marketing sales is focused on Helping People Buy instead of using the normal sales tactics.
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Marketing - Relationship Marketing

Marketing - Relationship Marketing | The Relationship Marketer | Scoop.it
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies.It is meant to cater to the needs of individual customers.
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The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] - AllTwitter

The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] - AllTwitter | The Relationship Marketer | Scoop.it
The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] (The Impact Of Social Media On Travel And Tourism [INFOGRAPHIC] http://t.co/stufJfNs via @alltwtr...)...
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5 Tools for Turning Social Media Relationships Into In-Person Connections

5 Tools for Turning #SocialMedia Relationships Into In-Person Connections http://t.co/fDPWx3IM...
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Understanding Content Curation

Understanding Content Curation | The Relationship Marketer | Scoop.it

"On her blog, Nancy White did a great job detailing the various levels at which Curation adds value. And how it differs from collecting.

 

A Learning & Innovation specialist, she also greatly outlines how curation and education are a great fit," says Neli Maria Mengalli.

 

I agree and for  me, the whole post is interesting as a great analysis of the value of curation in increasing knowledge in a community, in this case an educational community.

I think the emphasis Nancy places on having the students curate as a learning activity, and to increase their information literacy is especially telling. It seems to me to point up a way that best practices could actually be shared and discussed within organizations. I have often seen companies try to implement knowledge sharing around best practices but it frequently falls to the wayside,especially as content ages.

It seems like curation could be a way to keep adding to the discussion and the currency of best practices by introducing fresh voices and real life examples.


Via Neli Maria Mengalli, Guillaume Decugis, Patty Ball, Alison Harrison, Patrice Leroux
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ProfessorBill Santiago's curator insight, October 21, 2014 12:08 PM

 

What do I need to know in order to give good safe care to those who are sick?

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16% of email marketers don't measure inbox deliverability - Econsultancy (blog)

16% of email marketers don't measure inbox deliverability - Econsultancy (blog) | The Relationship Marketer | Scoop.it
16% of email marketers don't measure inbox deliverabilityEconsultancy (blog)Knowing whether or not your emails are reaching the consumer's inbox is one of the most basic measurements of email marketing.
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Five Challenges For Tomorrow's Global Marketing Leaders: Study - Forbes

Five Challenges For Tomorrow's Global Marketing Leaders: Study - Forbes | The Relationship Marketer | Scoop.it
ForbesFive Challenges For Tomorrow's Global Marketing Leaders: StudyForbesThe challenge points to a need for a technology-savvy global CMO with a sensitivity for local-global relationships and the flexibility to adapt to and embrace disruptive...
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Below the Line: Woops - The Emarketing Association's email gaffe

Warning: This is what happens when you skip QA! I guess I have become somewhat of a collector of "oops" email messages (see links below). It's become somewhat commonplace to send out an email with an error and then ...
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Relationship first, acquisition second - B&T Marketing & Media

Relationship first, acquisition second - B&T Marketing & Media | The Relationship Marketer | Scoop.it
Relationship first, acquisition secondB&T Marketing & MediaSelling should be less important to marketers than building relationships with customers, Responsys CMO Scott Olrich has told B&T.
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Content Marketing From A to Z: 10 Things Starting with an A - Business 2 Community

Content Marketing From A to Z: 10 Things Starting with an A - Business 2 Community | The Relationship Marketer | Scoop.it
Business 2 CommunityContent Marketing From A to Z: 10 Things Starting with an ABusiness 2 CommunityContent marketing is more than just writing text.
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Reinvigorate Email Marketing - Destination CRM

Reinvigorate Email Marketing - Destination CRM | The Relationship Marketer | Scoop.it
1to1 MediaReinvigorate Email MarketingDestination CRMThe email deliverability landscape has changed along with the rise of digital channels, and engagement with email messages has been less than outstanding recently.
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Email Marketing that Drives Conversions [Infographic] | Get Elastic Ecommerce Blog

Email Marketing that Drives Conversions [Infographic] | Get Elastic Ecommerce Blog | The Relationship Marketer | Scoop.it
Email Marketing that Drives Conversions [Infographic] - infographic Email Marketing (Email Marketing that Drives Conversions [Infographic] | Get Elastic Ecommerce Blog http://t.co/VaBG74s8 #emarketing...
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6 Social Media Lessons from David Ogilvy — WhatWorksWhere.com

6 Social Media Lessons from David Ogilvy — WhatWorksWhere.com | The Relationship Marketer | Scoop.it
The Global Guide to Social Media & Emerging Technology (RT @copyblogger: 6 Social Media Lessons from David Ogilvy - http://t.co/7A43iCJE...)...
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David Truss :: Pair-a-dimes for Your Thoughts » Personalization and Responsibility

David Truss :: Pair-a-dimes for Your Thoughts » Personalization and Responsibility | The Relationship Marketer | Scoop.it

Dave Truss refers to the Participant's Manifesto he wrote some time ago. He shares that "If we are going to move learning on a path of greater personalization, then we need to start with the expectations of the learners (be they educators, students, parents or community members) in our learning spaces, (be they physical or digital spaces).

 

He refers to George Siemens Duplication theory of education value, Mark Treadwell's video on The Global Transformation in Education, and Andy Hargreaves 4th way and then provides his own beliefs about not focusing on accountability. 

 

Dave explores personalization deeper using the Personalization vs Differentiation vs Individualization chart (Bray & McClaskey) and details the accompanying report on Assessment as Learning as it relates to Personalization. 

 

Thank you Dave! We need to personalize the learning for our educators and our students… seeing both first and foremost as learners.


Via Barbara Bray, Norton Gusky
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White Paper: 2012 Online Marketing Trends

White Paper: 2012 Online Marketing Trends | The Relationship Marketer | Scoop.it
White Paper: 2012 Online Marketing Trends http://t.co/s2vtgccr...
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How Social Media is Saving Old Media | - SmedioSmedio | Smedio

How Social Media is Saving Old Media | - SmedioSmedio | Smedio | The Relationship Marketer | Scoop.it
I’ve come across many social media enthusiasts who believe that the new media will spell doomsday for old media. I, for one, beg to differ.
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How to Use the New Facebook WordPress Plugin: A Complete Guide | Social Media Examiner

How to Use the New Facebook WordPress Plugin: A Complete Guide | Social Media Examiner | The Relationship Marketer | Scoop.it
Facebook plugin for WordPress: a complete guide to use this new plugin to auto-publish posts to your Timeline and add many Facebook features to your blog.
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