The power of ideas; integration across all media.
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Rescooped by markpardington from The power of ideas; integration across all media.
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Bringing It All Together:  Four Examples of Integrated Marketing Campaigns

Bringing It All Together:  Four Examples of Integrated Marketing Campaigns | The power of ideas; integration across all media. | Scoop.it

Via Tyler
markpardington's insight:

This article gives us four examples of major brands that elected to use integrated marketing messages to promote their products and brand, the four companies are Kraft foods, Popeyes chicken, Dickies work wear, and Wheat thins. All of these companies planned to focus their marketing around a key message or image and then promote this through multiple different mediums, print television radio etc, over a long period of time. These campaigns all follow the textbook very rigidly regarding integrated campaigns and should work effectively as long as each of the companies have enough information on their customer base and what is important to them, the four P’s must be followed to make these effective campaigns.

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Sisyliana Halim's comment, September 26, 2013 10:16 PM
Hey Sean, i totally agree with you. It is important that companies keep their message constant no matter the target audience, the content of the advertisement or marketing may differ to suit the different segmented target, however in the end the company must be projecting the same message. If not the brand would have have a mixed or confused reputation which is not what IMC is for. In the long term IMC is to increase brand equity so if the brand is not getting recognized and being exposed in a positive way (increase in profit or increase in recall) then the message is not connecting to the image of the company
Onnie Wongchanon's curator insight, September 26, 2013 10:27 PM

This article explores the four integrated marketing campaigns that have effectively combined traditional methods since as conventional promotion offline marketing where they are face to face with consumers a long side with online marketing tools since as Facebook. A combination of the two advertisements is used effectively allows for a successful marketing campaign. The examples used in the articles are by Kraft Foods, Popeyes, and Dickies. 

Thapthim (Thim) Phithak's comment, September 26, 2013 10:39 PM
Hi Sean, I think that this article have given good examples which is good because it give me and idea of how i can integrate ideas across different mass media.
Rescooped by markpardington from IMC Weeks 6, 7 & 8: Milestone 2
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Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret?

Nike, Snickers and Fosters have created powerful integrated campaigns – so what's their secret? | The power of ideas; integration across all media. | Scoop.it
For an increasing number of campaigns, integration across a large number of media is essential. Tim Bourne, chief executive of Exposure, explains how it should be done

Via Emily Gavigan
markpardington's insight:

This article focuses on the numerous different ways companies and brands can go about promoting their integrated marketing messages across different forms of media while not seeing to be doing so and as such not overwhelming or bombarding their consumers, keeping them interested in the messages that are being offered.  The article shows that integrated campaigns don’t need to packaged with “matching luggage” ie look the same but rather as long as the message is the same the consumers will respond positively.

The key examples mentioned in the article are Nikes “find your greatness” Olympic campaign, which is integrated with their long time slogan and mantra “just do it”, and the Snickers “you’re not you when you’re hungry” campaign which cleverly used celebrities in awkward situations on TV ad’s before having different celebs tweet messages different from what they normally would extended the campaign into the social media and making it feel more personal for a lot of people.

I enjoyed the article as a whole and found the concept of integrated messages that seemed unrelated to be very interesting.

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Min Li's comment, September 26, 2013 7:48 AM
This article states some of the successful integrated marketing campaigns and provides examples of Nike, Snickers, and Foster how they have successfully implemented integrated marketing. I really like the author said that “Integration isn't about saying the same thing in different channels. But it is about taking a unique aspect of the brand and tying it to a consumer insight that is powerful and engaging.” According to read this article I feel that integrated marketing campaigns is a very important component in IMC. To be sure, this is a good article to read with. Thanks.
Sheenal Prakash's comment, September 26, 2013 11:14 PM
These brands create an emotional connection with their customers by effectively interacting their marketing communications to represent the target audiences expectations of the different brands as well as what they offer to the customers and to the community.
Sheenal Prakash's comment, September 26, 2013 11:15 PM
they are big brands which have not tried to influence on customer at a time but placed customers in small categories and places more emphasis on which ever marketing communication they felt was best suited for those types of customers