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Advantages and Disadvantages of Direct Marketing

Advantages and Disadvantages of Direct Marketing | the power of ideas | Scoop.it
The term marketing implies the single goal of profit. It is categorized into two, direct marketing and indirect marketing and there is a significant line of difference between the two.

Via Kerry Chung
Anny Ma's insight:

Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.

 
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Anny Ma's comment, September 26, 2013 5:00 AM
Direct marketing can thus become successful only if the entanglements with the consumer are good. It can be B2B or B2C. It measures exact consumer response.
Kerry Chung's curator insight, September 26, 2013 9:15 PM

Direct Marketing is a very convenient marketing strategy, company can contact customers directly by email, mail or phone calls, but most of the time people feel that is annoying including me, because most of the advertisement came through my phone or mail, cant really have my attention, most of it go to my junk mail box directly, but many company like those advertisement, their save company money and is easy to contact customers in that way. I think the main reason why comepany's love those advertisement method is because customer dont have a chance to say no, their come to our day to day life, even people hate it or feel that annoying they still accept those advertisement come to their life. 

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Integrated Marketing Communications Is More Important Than Ever ...

Integrated Marketing Communications Is More Important Than Ever ... | the power of ideas | Scoop.it
I just may be the world's biggest integrated marketing communications proponent. For years I have preached the need and importance for delivering an integrated message to consumers across all channels in a given brand's ...
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marketers cannot make assumptions based solely on age/demographics. Of course Millennials are arguably the most-digitally savvy demographic on the planet and as such they consume massive amounts of content via their smartphone, tablet, PC and so on.

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Kerry Chung's comment, September 26, 2013 8:25 PM
In my point of view most of the thing in marketing communication is build on consumer needs, in our day to day life in the 21th century, people spend lots of time on their smartphone and computer, that's why there is so many junk mails nowadays.
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Creating an effective communication mix. Measuring results against objectives

Creating an effective communication mix. Measuring results against objectives | the power of ideas | Scoop.it
Creating an effective communication mix. Measuring results against objectives

Via Fifita Tui
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Developing an Effective Marketing Communications Mix is important
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Melika Trott's curator insight, September 26, 2013 10:10 PM

This article has some very good tips on effective marketing. Getting the right message across to the right people is the most important thing in marketing, and if it is not done correctly you run the risk of failing in todays competative world. You must identify the target audience, if you dont know who they are how can you possibly hope to attract them? Clearly identify them clearly and really do the research into what they need, want and the sources they trust. If for example your product is emergency health alarm braclets for old people/retirees, then there is no point having a facebook page, most of the older generation dont even own computers let alone have a facebook page. You must instad find a way to communtcate with that audience effictively and really show then exactly how your peoduct will benefit them. This can be diffcult to achieve sometimes, but with the proper research and the correct stratigies in place, a very sucessful business can be achived.

German Grebenyuk's comment, September 26, 2013 10:48 PM
@Melika It's definitely true that there there must be consistency in marketing mix, also when it comes to comes to communicating with audience. Not knowing who your target market is bad enough in many way - in the context of marketing communication that means that you will not use appropriate channels. As a result, you both fail to deliver your message and end up wasting money on ineffective communication.
Leish Snell's comment, September 26, 2013 10:50 PM
This article is a very insight article for businesses who want to improve their marketing and communication skills. Businesses need to be strategic when marketing their products, they need to almost be and know their target market. Once that is established, I agree with Melika, you can then promote the product to suit their needs. There is always mistakes made by businesses that don't market their product effectively and therefore are faced with issues that they have to find a solution to solve, as well as trying to maintain and not loose their current customer base. This article Is helpful as a guide but businesses would need to do further research in order to be at their best.