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Building Your Business Using Social Media Marketing
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How to Win Influence and Keep It

How to Win Influence and Keep It | The Perfect Storm Team | Scoop.it
The power behind leadership can take several forms, and can gain its sustainability through several different routes. A look at three sources of earned power.
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New Trust Results for Business Leaders and Media

New Trust Results for Business Leaders and Media | The Perfect Storm Team | Scoop.it
The 2017 Edelson Trust Barometer makes sobering reading for business leaders and the media, as many readings reach all-time lows

Via janlgordon
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janlgordon's curator insight, February 27, 2017 8:52 PM

I selected this article from Curatti written by Raymond Morin because it explains the latest results by PR Newswire in their study of CEO credibility.

 

How business leaders are perceived online today.

 

The All-Time Low of Trust in Leadership

 

Most people have come to distrust "the system." I agree that this raises questions on how we can better reach our community.

 

Morin explains the details of the study and sounds the alarm for business leaders to pay attention.

 

Here's what caught my attention:

 

  • The public has generally lost confidence in all institutions of society over the last year. This is the case with 20 out of 28 countries.

 

  • Some of the main culprits of mistrust are tax avoidance, overcharging for basic needs, and erosion of quality. There has only been a 7 point increase in the United States in 2016.

 

  • The most credible spokespersons today are the employees. These are the people who spread the company messages and who handle customer service.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/HnQN309q97M

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Curatti On Air – The Ana Hoffman Interview (Video)

Curatti On Air – The Ana Hoffman Interview (Video) | The Perfect Storm Team | Scoop.it
In our second Curatti On Air interview, Ana Hoffman introduces us to her Boomerang Marketing system of conten

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janlgordon's curator insight, February 3, 2017 7:51 PM

In our latest Curatti interview, Ana Hoffman’s path to marketing success was not a typical one. You will have to ask her why she moved from modeling into blogging. Once she made the switch, and with the usual trial and error, she became a leading traffic generation expert (expert is my word, not hers!).

 

She happily borrows from the old saying:

 

"My overnight success took me 10 years to build”

 

She added, though: “I made all the same mistakes as everyone else”.

 

Traffic Generation Café is her second blog. While working on her first, she realized that it’s not only about content creation, but also where the audience is coming from.

 

Traffic Generation Café came from this, using the lessons from the first effort.

Not a Natural Born Writer

Surprise! Ana used to hate writing, and admits it doesn’t come naturally to her.

 

The reason is really simple, and she found it easy to overcome.

At the time she broke into blogging, the prevailing style was ‘over-writing’. Using flowery wording, people would add language beyond what was needed in order to get the point across. And being that Ana thinks in a more bulleted manner, this was difficult for her. She basically had to be someone other than herself in order to write.

 

She encourages people to shed their online personas when writing, as she shed hers. And always write to your niche! In all likelihood, you will write to your audience anyway, as your mindset is geared towards that niche. So, write as you speak. Simply, write whatever comes out of you, then edit down from there. Keep the words you need to get your point across and maintain the attention of your readers. It’s the opposite of over-writing!

Boomerang Marketing

The real point of this interview was for Ana to introduce people to her Boomerang Marketing system. It revolves around layers of content repurposing, with, in Ana’s case, an emphasis on Slideshare.

 

Her system is a great traffic generator. I’m not going to tell you everything that was discussed, because then you wouldn’t need to watch/listen to the video!

 

The interview is very vibrant and fast moving.

 

Watch the video here.

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Learn Monetization Secrets From Top Experts

Learn Monetization Secrets From Top Experts | The Perfect Storm Team | Scoop.it
52 of the most well respected influencers reveal their best and worst monetization secrets, in one of the most comprehensive roundup articles ever

Via janlgordon
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janlgordon's curator insight, December 22, 2016 10:31 PM

I selected this article from Curatti written by Mike Allton because it provides insight on how to become a successful online entrepreneur.

 

Learn the best practices of influencers making money online.

 

Best Monetization Practices of Online Influencers

 

Finding out how to make money from your website and marketing can be a challenge. I agree that you can accomplish this by learning from experts who have a proven track record.

 

Alton goes over how influencers have built their business through key monetization efforts.

 

Here's what caught my attention:

 

  • Email marketing can provide a great return as this educates the readers. This can go even farther than social media marketing.

 

  • Syndicating regular content and building relationships will help you generate more income and influence. This will help frame what your brand represents.

 

  • Use micro-targeting ads on Facebook to attract influencers. This is more effective than conference sponsorships.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/1UPE307orvl

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Ulises La Roca's comment, December 23, 2016 8:31 AM
UN ARBOL QUE HAY QUE CUIDAR , PARA PODER DISFRUTAR DE SUS FRUTOS ¡¡ ULISES
janlgordon's comment, December 23, 2016 11:22 AM
Thank you @Ulises La Roca
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How Micro-Influencers Can Increase Your Sales

How Micro-Influencers Can Increase Your Sales | The Perfect Storm Team | Scoop.it
Micro-influencers may have less followers than their celebrity influencer counterparts, but they can produce considerably higher engagement rates

Via janlgordon
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janlgordon's curator insight, November 29, 2016 8:27 PM

I selected this article from Curatti written by Shane Barker because it provides insight on how to connect with micro-influencers for more sales.

 

You don't need to know a celebrity to attract more customers to your business online.

 

Understand How to Effectively Reach Your Leads

 

In order to attract more customers for your brand you need trusted recommendations. I agree that you can accomplish this by building relationships with those who have a strong following and higher engagement rates.

 

Barker goes over how micro-influencers can help improve your marketing strategy.

 

Here's what caught my attention:

 

  • A customer will be more like to trust a micro-influencer than a regular connection on social media. Building a relationship with them can help increase your conversion rates.

 

  • Mid-level leaders are perceived to be more knowledgable. Your product recommendations can go a lot farther when they mention your brand.

 

  • An increase in the number of followers can cause a decrease in the number of likes for posts on Facebook. Fewer, high-quality connections are better for engagement.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of LinkedIn.

 

Read full article here: http://ow.ly/nVAx306ErTZ

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, November 30, 2016 4:01 PM
thanks @massimo facchinetti
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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | The Perfect Storm Team | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

Via janlgordon
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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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Rock Your Influencer Marketing With SEO

Rock Your Influencer Marketing With SEO | The Perfect Storm Team | Scoop.it

Do you still produce content using older methods of SEO to rank higher on the search engines?"


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janlgordon's comment, July 14, 2016 10:44 AM
Thank you @Stan Smith @Anna @Skylly_W & @Ricard Lloria :-)
janlgordon's comment, July 14, 2016 10:07 PM
Thank you @Skylly_W & @Anna :-)
janlgordon's comment, July 24, 2016 8:59 PM
Thank you @Antonio Ormachea :-)
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Data Storytelling That Speaks To Decision Makers: How To Find The Stories

Data Storytelling That Speaks To Decision Makers: How To Find The Stories | The Perfect Storm Team | Scoop.it
Charts and tables might not motivate an executive to change a product design, but emotional stories can.

Via Dr. Karen Dietz, John van den Brink
Stan Smith's insight:
Make absolutely certain the story is not a fable before you use it though.
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Dr. Karen Dietz's curator insight, May 6, 2016 10:47 AM

Data storytelling is a balance between hard data and qualitative data. It's also about taking your audience on an emotional journey. The author of this article, Meta S. Brown, explains how ethnography -- a form of qualitative research -- helps data scientists find and explain the contexts surrounding their data. Once the contexts are understood, it's far easier to craft and tell the story of the data.

 

There are other great points made here so enjoy this easy-to-digest post. Story on!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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10 Insights on Social Media and Blogging Influence: New Research

10 Insights on Social Media and Blogging Influence: New Research | The Perfect Storm Team | Scoop.it
The journey of online publishing and social networks was never a grand plan but it is the evolution of humans playing on a web canvas that continues to surprise us with its speed, reach and role in influencing buying decisions, building trust and...
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Build a Your Brand Authority in 7 Steps

Build a Your Brand Authority in 7 Steps | The Perfect Storm Team | Scoop.it
Authority is a key factor to making money blogging. It also has a lot to do with building your blogging community. Here are 7 steps to help you on your way

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janlgordon's curator insight, April 12, 2017 5:13 PM

I selected this article from Curatti written by Shyam Bhardwaj because it provides information on how to build authority as a blogger.

 

An strong blogging community is more important than making money.

 

Understand How to Become an Authority in Your Niche

 

As a blogger your connections matter the most -- even above your income streams. I agree that having a strong level of trust will help you establish authority online.

 

Bhardwaj goes over how to achieve influencer status for your audience.

 

Here's what caught my attention:

 

  • Writing great content is the first step to attracting attention to your blog. This is a direct reflection of who you are -- the higher the quality the better chances of your articles going viral.

 

  • Conduct research in order to write the best blog posts. People do not like to be deceived -- your articles need to be fact checked and accurate.

 

  • A guest post can help you score more backlinks and website traffic. A reader you influence will spread the word about your blog.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/IrJj30aOyyw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | The Perfect Storm Team | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

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janlgordon's curator insight, February 15, 2017 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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John Paul Aguiar Interview in the First Curatti On Air Show

John Paul Aguiar Interview in the First Curatti On Air Show | The Perfect Storm Team | Scoop.it
In our first Curatti On Air video, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also. John…

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janlgordon's curator insight, January 20, 2017 6:11 PM

In our first Curatti On Air video with Andy Capaloff and Cheryl Tan, we chatted with the Blogger’s Blogger, John Paul Aguiar. The conversation was illuminating, as the heart of John’s Chunky System came from the one thing we can all identify with – lack of time! Except in John’s case, there was a health driver in there also.

John Paul’s Story

John’s story is truly inspirational. Many who know him are aware that he had a kidney transplant. Perhaps fewer know that he actually had 2. These health issues landed him on disability, and it was his goal to no longer need those monthly checks. But it had to be something he could make happen from the comfort of his own home, at his own pace.

 

Not so uncommonly for online marketers, he tried his hand at Ebay selling, Multi-Level-Marketing and affiliate marketing. And he had sufficient success to indeed leave those disability checks behind. But he wanted more!

 

For John, the issue of using his time wisely was even more compelling than it is for most of the rest of us. He had to factor in whether he might have a day when he simply can’t work.

His Chunky System for tweeting is where he saved most of his time.

 

Watch the full video here: http://ow.ly/wpJn308cY0J

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How to Use Influencer Marketing to Promote Your Products

How to Use Influencer Marketing to Promote Your Products | The Perfect Storm Team | Scoop.it
Influencers are a powerful way to promote your product launch. A Nielsen survey found that 83% of consumers trust recommendations from people they know

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janlgordon's curator insight, December 21, 2016 3:58 AM

I selected this article from Curatti written by Shane Barker because it provides insight on how influencers can be powerful product promoters.

 

Leverage relationships online before your next idea is released.

 

Understand How to Effectively Reach Influencers for More Sales

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Barker goes over how influencers can help improve your bottom line and provide word-of-mouth benefits.

 

Here's what caught my attention:

 

  • Provide an exclusive pre-release product review. Than ask them to share the news to generate a buzz. When you partner with the right influencers your brand can go a lot farther.

 

  • Attract more customers with trusted reviews. Those who have already tried your product and like it will help your business resonate more with your audience.

 

  • Partner up for a sponsored post or video to further promote your company. This allows you to tap into their network and experience.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ycr1307kloK

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Compensate Influencers Without Money

Compensate Influencers Without Money | The Perfect Storm Team | Scoop.it
You’re a startup that wants to raise awareness about your brand. Or maybe you’re a small business looking to boost your visibility online. Unfortunately, highly-effective marketing methods, like influencer marketing, seem to be out of reach. You’ve run the figures over and over again, and no matter which way you cut it, there’s just no …

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janlgordon's comment, October 26, 2016 10:48 AM
Thank you @Abhijit plinkobit :-)
janlgordon's comment, October 27, 2016 10:49 AM
Thank you @Stan Smith @Ricard Lloria @Anna & @Michael Esplana :-)
janlgordon's comment, October 28, 2016 10:52 AM
Thank you @Nicole Hanson :-)
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What It Takes to Make Influencer Marketing Successful

What It Takes to Make Influencer Marketing Successful | The Perfect Storm Team | Scoop.it
There are so many articles on Influencer Marketing. Most make it seem so very easy. Can it really be that easy? Of course not! Click here to find out why

Via janlgordon
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janlgordon's comment, September 27, 2016 10:38 AM
Thank you @Stan Smith @Helaina Berry @Anna @Ricard Lloria & @Jenne :-)
janlgordon's comment, September 28, 2016 10:43 AM
Thank you @Ulises La Roca :-)
janlgordon's comment, October 7, 2016 11:00 PM
Thank you @Skylly_W :-)
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The FTC and Influence Marketing: The crackdown begins

The FTC and Influence Marketing: The crackdown begins | The Perfect Storm Team | Scoop.it
The FTC and influence marketing are coming to a show-down and the agency is cracking down on brands and influencers

Via Martin (Marty) Smith
Stan Smith's insight:
If you're paying for reviews and some other frowned upon practices you may want to tighten up your shot group.
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Martin (Marty) Smith's curator insight, May 20, 2016 9:23 AM

Could be a big OUCH for some. If you're paying for reviews or otherwise violating the FTC's standards look out. 

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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | The Perfect Storm Team | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon, John van den Brink, Ivo Nový
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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 2014 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".