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How Your B2B Buyer Insights Can Improve

How Your B2B Buyer Insights Can Improve | The Perfect Storm Team | Scoop.it
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita

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janlgordon's curator insight, May 30, 2017 3:52 PM

I selected this article from Curatti written by Tony Zambito because it explains how outdated buyer insights can affect our B2B sales.

 

You can reach your prospects through a better understanding of why customers make a purchase.

 

Exploring the B2B Buyer Journey

 

The digitization of business has changed the buyer landscape significantly. I agree that your customers will respond as you reach them where they are at.

 

Zambito shows you several ways to gain better insights on your prospects and how to improve your B2B sales.

 

Here's what caught my attention:

 

  • B2B companies have to come to the realization that they are living within their own digital bubble. This includes over-reliance on activity-based data intelligence.

 

  • Digital transformation is felt mostly in channels and distribution. For example, the way consumers purchase a book is now far different than in the past.

 

  • Cloud-based platforms are now affecting how people take action and make decisions. A new virtual dependence is emerging merging users and buyers into one.

 

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Read full article here: http://ow.ly/JPQr30cap5v

 

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MzamoX's curator insight, June 4, 2017 12:30 AM
Digital business transformation insights to lead your business starts with building a framework of the future not current success
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Avoid These Common Email Marketing Mistakes

Avoid These Common Email Marketing Mistakes | The Perfect Storm Team | Scoop.it
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them

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janlgordon's curator insight, May 11, 2017 4:48 PM

I selected this article from Curatti written by Joan Selby because it provides insights into how to effectively create a strong email marketing plan.

 

It's important for your business to have an effective email marketing plan in order to generate more sales.

 

Email Marketing Success Strategies

 

In order to reach more prospects you need to produce quality communication. I agree that it's important to pay attention to any errors and spelling mistakes.

 

Selby explains the most serious blunders marketers can make in their email campaigns and the right approach to take.

 

Here's what caught my attention:

 

  • In order to make a true impact include strong visuals in your emails. This is because most people use their mobile devices to read your messages.

 

  • Avoid writing something that is over-promotional. Instead, appeal to the customer's needs and how your business can help them.

 

  • Limit the amount of text in your emails in order to improve your open rates. Make your message clear, concise, and to the point.

  

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Read full article here: http://ow.ly/i9to30bEbYF

 

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How to Avoid Making Your Customers Mad

How to Avoid Making Your Customers Mad | The Perfect Storm Team | Scoop.it
When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.

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janlgordon's curator insight, May 8, 2017 4:35 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to answer your customers the right way online.

 

Some words can "add fuel to the fire" when it comes to engaging in customer service.

 

Improve Your Customer Communication

 

You can answer your customers with the right response. I agree that you can foster better relationships by using the right wording.

 

Fabrizio shows you several ways to improve your online communication for better feedback and results.

 

Here's what caught my attention:

 

  • Take responsibility of handling an issue even if the person is not actual customer. Help them to take action and then follow up with them.

 

  • Go the extra mile when it comes to a making a purchase -- even if the product is not currently available. Do whatever you have to do the help the experience become a positive one.

 

  • Instead of just explaining a policy try to find an alternate solution. There may be something better for the customer to take advantage of.

 

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Read full article here: http://ow.ly/y1Cc30bxNuC

 

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Beat the Competition with an SEO Audit

Beat the Competition with an SEO Audit | The Perfect Storm Team | Scoop.it
An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward

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janlgordon's curator insight, May 1, 2017 7:45 PM

I selected this article from Curatti written by Joan Selby because it shows you how to boost your website traffic through an SEO audit.

 

You can rank higher than the competition with the right website optimization.

 

Improve Your Website with an SEO Audit

 

You can take your SEO strategy to a new level with the right audit techniques. I agree that by paying attention to this data you can fix errors in your website and be more successful with your visibility online.

 

Selby provides unique strategies you can use to improve your reach.

 

Here's what caught my attention:

 

  • Become a master of Google Analytics. Pay attention to the number of daily visitors, where the traffic is coming from, which pages get the most traffic, and time spent on pages.

 

  • Include Bing Webmaster Tools in your analytics. Bing offers SEO reports, keyword research, and a link explorer to discover where the competition is getting their backlinks.

 

  • Make sure your website is secure with an SSL Certificate. This will improve both your reputation and ranking in search.

 

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Read full article here: http://ow.ly/P2fF30bldZo

 

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Chuck Bartok's curator insight, May 2, 2017 11:07 AM
Goor suggestions
donhornsby's curator insight, May 2, 2017 11:32 AM
Excellent suggestions 
 
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B2B Mobile Marketing Success Strategies

B2B Mobile Marketing Success Strategies | The Perfect Storm Team | Scoop.it
We're all consumers. We (almost) all use mobile devices for shopping. So how can we explain the low investment in B2B Mobile Marketing campaigns?

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janlgordon's curator insight, April 26, 2017 2:20 PM

I selected this article from Curatti written by Brian Zeng because it explains how to successfully engage your B2B customers with mobile marketing.

 

You can reach your business clients through specific mobile strategies.

 

Exploring the Mobile B2B Experience

 

Every business should invest in a mobile marketing strategy. I agree that your B2B customers will respond as you reach them where they are active.

 

Zeng shows you several ways to improve your marketing strategy through social mobile.

 

Here's what caught my attention:

 

  • Most B2B clients use their smart phones as an extension of their laptops and desktops. Your business should consider them to be consumers also.

 

  • Google now prefers websites that are mobile-friendly. This is why businesses and marketers need to update in order to expand their reach.

 

  • You can reach your audience through automation. This provides a personalized experience for your clients whether you are a B2C or B2B.

 

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Image: Courtesy of Pixabay.

 

Read full article here: http://ow.ly/wb4530bctVP

 

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janlgordon's comment, April 27, 2017 10:41 AM
Thank you @massimo facchinetti
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12 Tools For Business Marketing, Bloggin and Sales

12 Tools For Business Marketing, Bloggin and Sales | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources to aid your Blog, Instagram Marketing and Customer Relationship Management (CRM)

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janlgordon's curator insight, April 19, 2017 5:04 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your blog, Instagram strategy, and business sales.

 

Reach more customers and readers online with these great resources for business.

 

12 Marketing, Blog, and Business Tools for More Sales

 

With the right tools you can help your bottom line and reach grow. I agree that in order to build a business online it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your brand stand out on Instagram and your blog.

 

Here's what caught my attention:

 

  • Pinterest is one of the best social networks to attract buyers and website subscribers. The jQuery Pin It Button highlights your blog images for easy pinning.

 

  • You no longer have to just use a mobile device to manage your Instagram account(s). Grum helps you to schedule your images and posts ahead of time with related hashtags and emojis.

 

  • There are a lot of CRM products out there -- one of the best to check out is from Hubspot. Their free tool helps you to gain valuable insights on your leads and monitor your community.

 

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Read full article here: http://ow.ly/V6YR30aZSL8

 

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Jeff Domansky's curator insight, April 24, 2017 7:28 AM

Susan Gilbert writes about tools for better blogging, content marketing, CRM, Instagram and Pinterest tips.

Bernadette Elijah's curator insight, April 24, 2017 11:48 PM

My bloggin should excell from this article . These helpful tools will cause the time spent to be well worth it and not wasted.

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The 'Content Illusion' Affect on Marketing

The 'Content Illusion' Affect on Marketing | The Perfect Storm Team | Scoop.it
Another thought-provoking piece by Tony Zambito. More people and companies are falling for the ‘Content Illusion’. You already know about it, but this is a particularly interesting perspective. It is another installment in our “Great Articles You may have missed” series. What Is The ‘Content Illusion’? In the past five years, the often-unquestioned hymnal hasMore

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janlgordon's curator insight, April 6, 2017 6:11 PM

I selected this article from Curatti written by Tony Zambito because it explains the illusion of publishing too much content in order to stand out.

 

The right way to approach your audience is through high-quality content, not high quantity.

 

Correct Misguided Thinking for Your Content Strategy

 

The current thought is to put as much content as possible in front of your readers in order to grow online. I agree that we can lose focus on the quality of the articles by doing this.

 

Zambito explains the different misconceptions related to content planning and marketing.

 

Here's what caught my attention:

 

  • Organizations have taken their eyes off of what is taking place in the digital world. The customer experience can get missed when we do not pay attention to this.

 

  • The customer journey is not the same as the content journey. Businesses need to focus on the interactions and experiences instead.

 

  • As content producers we need to move away from a broadcasting mentality. This includes how we personalize what we write.

 

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Read full article here: http://ow.ly/s6By30aDSSZ

 

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How to Humanize Your Brand

How to Humanize Your Brand | The Perfect Storm Team | Scoop.it
This article presents 4 ways to improve brand likeability. These include such simple suggestions as "be Human" and "talk to your customers"

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janlgordon's curator insight, March 23, 2017 5:37 PM

I selected this article from Curatti written by Michael Brenner because it provides insight on how to build an authentic brand that your audience will love.

 

Make your brand more attractive by humanizing the persona.

 

Effectively Reach Your Target Market

 

Trusted recommendations can help attract customers to your brand. I agree that you can accomplish this by creating incentives for influencers to share what you have to offer.

 

Brenner goes over how to improve the 'likability' factor for your business marketing.

 

Here's what caught my attention:

 

  • Many people don't trust anyone trying to sell to them. You need to humanize your content in order to reach them in an trustworthy way.

 

  • Talk to your customers in real-time, one-on-one. Answer their questions with helpful advice when they visit your website.

 

  • We are not influenced by celebrities --- we take notes from each other. Encourage your community to make referrals and leave positive reviews.

 

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12 Business Branding and Email Tools

12 Business Branding and Email Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around Business Brand reputation, Business Focus and Email Management

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janlgordon's curator insight, March 15, 2017 5:56 PM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help improve your business branding strategy.

 

Reach your full potential online with these great resources for business.

 

12 Great Business Tools for Branding and Email Marketing

 

With the right tools you can help your brand stand out online. I agree that in order to build a business it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your company a more successful one.

 

Here's what caught my attention:

 

  • Find out what your customers are saying about you online. Go Fish Digital provides insights into complaints and conversations about your brand from over 40 different sources.

 

  • Stop putting off your tasks and stay on track with this handy tool. The Productivity Challenge Timer app for iOS will help you gain more focus on your important projects with its effective timer.

 

  • Get more out of your emails with this powerful Gmail tool. FullContact helps you to find important precise company information as well as where the next meeting will be taking place.

 

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Read full article here: http://curatti.com/business-branding/

 

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Angela Cain's curator insight, March 19, 2017 1:39 PM

Need help managing emails & making your #business run more effectively?

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Improve Your Digital Marketing, Content & Wordpress With 12 Tools

Improve Your Digital Marketing, Content & Wordpress With 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around improving Digital Marketing, Social Media Content and your Wordpress (Plugins)

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malek's curator insight, February 16, 2017 8:36 AM

Bookmark and keep handy. Some of the best new tools.

janlgordon's comment, February 16, 2017 5:27 PM
thanks @massimo facchinetti for this.
Digitalhub's curator insight, February 17, 2017 7:38 AM

I selected this article from Curatti written by Susan Gilbert because it shows you great tools to help create a successful digital content strategy.

 

Help create a more efficient WordPress website and content reach for your blog posts.

 

12 Great Digital Content Marketing Tools

 

With the right plugins and tools you can help your brand stand out. I agree that in order to attract more a larger audience it's important to take advantage of what's available.

 

Gilbert provides the best tools to help make your content reach a more successful one.

 

Here's what caught my attention:

 

  • Find out what your website visitors are looking for through heatmaps, statistics, and behavior. Hotjar will help you understand these things and more.

 

  • Handle multiple types of content from one place. Zerys allows you to use their dedicated project management to produce the best article for your target market.

 

  • Simplify Facebook Messenger and stay in touch with your Fans and followers. Goofy helps you manage this mobile app right from your Apple computer without having to use a smart device.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/h5tN30930IA

 

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The Rise of Independent Entrepreneurship

The Rise of Independent Entrepreneurship | The Perfect Storm Team | Scoop.it
Today, from self-employed to the sharing economy, and the service industries which support them, there is a real boom in entrepreneurship

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janlgordon's curator insight, February 2, 2017 7:23 PM

I selected this article from Curatti written by Raymond Morin because it explains the growing trend of young entrepreneurs.

 

How Generation C is having a big impact on starting a new business online.

 

The Rise of the Independent Entrepreneur

 

Small business owners are on the rise, especially in North America. I agree that this raises new opportunities as entrepreneurship continues to grow.

 

Morin explains the impact of the Generation C business owner on our society and corporations.

 

Here's what caught my attention:

 

  • In the United States freelance workers have increased over the last decade. The self employed accounted for 30 percent of the workforce according to US Census Data.

 

  • The realm of entrepreneurship is currently dominated by millennials under the age of 35. Young baby boomers are jumping on this bandwagon and mimicking their successes.

 

  • As the younger generation has grown older and started families the need for flexible schedules and less commuting has increased.

 

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Read full article here: http://ow.ly/p27H308Dbkp

 

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Avoid These 10 Business Email Errors

Avoid These 10 Business Email Errors | The Perfect Storm Team | Scoop.it
Writing business emails is not as straightforward and simple as we would like to think. One small unintentional error can quickly take things south.

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janlgordon's curator insight, January 17, 2017 12:25 AM

I selected this article from Curatti written by Niraj Ranjan because it covers how to best approach your prospects.

 

Some phrases are outdated and inappropriate for business emails.

 

How to Communicate With Your Subscribers

 

It just takes a few words to lose the attention of a potential customer. I agree that in order to have more sales you should write your message in a way that is appealing and does not have a direct sales pitch.

 

Ranjan explains several phrases that do not work well for business emails.

 

Here's what caught my attention:

 

  • An overused cliche is, "Don't hesitate to contact me." It is not only over polite, but also sounds too phony. People are already aware that they can approach your business for further clarification on information.

 

  • Avoid filler phrases such as, "I hope you're well." These are hollow statements without true meaning or emotion. Instead keep the introduction light, and get straight to the point.

 

  • If your prospect asks a question responding with, "I don't know" is unprofessional. This gives the reader the wrong impression -- instead offer an answer that allows you to get back to them with the right information that they are looking for.

 

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Read full article here: http://ow.ly/5bKo3084jR5

 

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Privacy and Social Customer Service is the New Norm

Privacy and Social Customer Service is the New Norm | The Perfect Storm Team | Scoop.it
The number of private messages being sent via Facebook and Twitter has overcome public ones. That implies Social Customer Service opportunities for brands.

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janlgordon's curator insight, November 7, 2016 10:11 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to better reach your customers through direct messages.

 

It's important to know the latest communication methods online in order to build a trusted brand.

 

Understanding Private Messaging in Customer Service

 

Technology has affected the way we approach brands and businesses. I agree that it's important to understand that not all questions are presented publicly on social media.

 

Fabrizio shows explains the current state of social customer service through private messages.

 

Here's what caught my attention:

 

  • The new approach of communicating with your customers privately should be introduced slowly. This will help them transition from just relying on making comments publicly on social media.

 

  • Speed up your response times with the use of integrated AI and bots. This is turn improves customer satisfaction as long as they do not know it is not an actual human who is replying to them.

 

  • Set up a customized welcome message on Twitter when they write a DM. Customers also have the option now of selecting from a multiple choice menu.

 

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Read full article here: http://ow.ly/id30305Xgcg

 

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janlgordon's comment, November 8, 2016 10:43 AM
Thank you @BSN :-)
janlgordon's comment, November 9, 2016 10:48 AM
Thank you @Ricard Lloria & @Stan Smith :-)
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An 8 Year Old Boy's Lesson in Content Marketing

An 8 Year Old Boy's Lesson in Content Marketing | The Perfect Storm Team | Scoop.it
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore

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janlgordon's curator insight, May 12, 2017 1:57 PM

I selected this article from Curatti written by Scott Aughtmon because it provides insights into what can be overlooked in content marketing.

 

How a boy's hunger for a cheeseburger can teach us about a winning content strategy.

 

Content Marketing Success Story

 

Many marketers are not effective when it comes to publishing articles their audience will love. I agree that you need to have an understanding of the process for the reader.

 

Aughtmon explains how to produce a great content marketing plan.

 

Here's what caught my attention:

 

  • Do everything you can to please your target market and customers. When you do this your results will be much better.

 

  • A good marketer truly understands what marketing is and what it can do. They can reach their readers by appealing to their needs and desires.

 

  • How you approach your audience affects the process of digesting content. This directly impacts a buyer's decision making process.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/Fm3h30ajBR0

 

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Improve Your Marketing ROI

Improve Your Marketing ROI | The Perfect Storm Team | Scoop.it
In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!

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janlgordon's curator insight, May 10, 2017 4:23 PM

I selected this article from Curatti written by Michael Brenner because it explains how to improve your marketing ROI for more sales.

 

By measuring your results you can move toward a more profitable business online.

 

Solve Marketing ROI for Better Results

 

Many advertisers have dismal results when it comes to running an ad campaign. I agree that in order to attain your sales goals you need to first understand how to measure your results.

 

Brenner explains the first steps toward improving your marketing ROI.

 

Here's what caught my attention:

 

  • Start by measuring the sales from your marketing campaigns minus the investment you put into them, and then dividing this number. This will give you insights on trade-offs of what works and what doesn't.

 

  • It's important to differentiate between ROI investments and financial statements. Find out whether you are including things like corporate expenses in your measurements.

 

  • Stick to the programs that you can measure. Digital content is something you can gather data on with proven results.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead feature image: 123rf

 

Read full article here: http://ow.ly/zej030bC44A

 

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janlgordon's comment, May 11, 2017 10:41 AM
Thank you @massimo facchinetti :)
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Promote Your Business with a Press Release

Promote Your Business with a Press Release | The Perfect Storm Team | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

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janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

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Read full article here: http://ow.ly/fvrE30bpwU2

 

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Don't Give Up on Your Blogging

Don't Give Up on Your Blogging | The Perfect Storm Team | Scoop.it
What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv

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janlgordon's curator insight, April 27, 2017 7:14 PM

I selected this article from Curatti written by Adeel Sami
 because it provides insights on how to keep the momentum in your blogging strategy.

 

It takes consistent dedication to make your blog successful.

 

How to Become a Blogging Champion

 

It's easy to to want to give up on your blog. I agree that you can be successful by realizing that the end results are rewarding.

 

Sami explains the best ways to keep your focus and stay positive.

 

Here's what caught my attention:

 

  • A great blogger produces content on a regular basis. Consistency is the key to staying in the game and keeping your blog moving forward.

 

  • Keep the perspective that being a content producer is a long-term job. This will help you become more competitive in your niche.

 

  • After taking the first action do not throw in the towel and give up. Those who continue to take action are the winners in the blogosphere.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/MQ0t30bfb92

 

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Ivon Prefontaine, PhD's curator insight, April 28, 2017 10:22 AM
I think blogging is one good form of writing. I blend it into other forms and reading on a regular basis. They overlap and support each other well. I discovered a niche, which allowed me to be creative and explore being and becoming a teacher. What was essential in blogging for me was the creative element.
Stephen Dale's curator insight, April 29, 2017 7:45 AM
As a regular blogger for the past 15 years, I would fully endorse the concept of 'working out loud', if you want t build an audience.
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Give Your Website a Facelift the Right Way

Give Your Website a Facelift the Right Way | The Perfect Storm Team | Scoop.it
For a first website or major redesign, there are basic points to follow if you want to succeed. Read on to be walked through the most importan

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janlgordon's curator insight, April 25, 2017 5:17 PM

I selected this article from Curatti written by Eleonora Zolotaryova
 because it shows you how to successfully redesign your website for better visibility.

 

Your website may need a major upgrade in order to stay current.

 

Make Your Website More Successful

 

To attract subscribers your website needs to stand out online. I agree that a new design can help improve your chances.

 

Zolotaryova provides the right steps to take to make the necessary changes.

 

Here's what caught my attention:

 

  • Before getting started it's important to analyze and narrow down your niche. For this to happen you need to take advantage of the right tools to learn more about what the competition is doing.

 

  • Use organic search methods to attract website traffic. Include a set of words and phrases that reflect your brand -- known as semantic core.

 

  • Perform a technical audit such as your URLs, Meta tags and titles, any broken links, ect. Fixing these errors will help more visitors see your website in search.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/Wx9930baFZx

 

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What Second Screen Social Means to Marketers

What Second Screen Social Means to Marketers | The Perfect Storm Team | Scoop.it
Second Screen Social has been around far longer than most people realise, and it's possibilities are immense. Here's a quic

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janlgordon's curator insight, April 13, 2017 6:48 PM

I selected this article from Curatti written by Shelly Kramer because it provides insights on the way people interact on social media from their devices.

 

The world of technology has shifted in the way we conduct our marketing online

 

How Second Screen Social Affects Social Media

 

Most consumers use multiple platforms to get their information and make purchases. I agree that marketers should fully understand how their audience is viewing brands.

 

Kramer explains how we have evolved into using several different devices in our social interactions.

 

Here's what caught my attention:

 

  • Americans under the age of 65 are watching less and less television each year. Television apps are now all the rage with over 200 new channels having been created.

 

  • The heaviest users of social media are women ages 35 to 49 (the Generation X women). These people are more likely to make an online purchase than non-social media users.

 

  • In order to reach your target audience you need to now have a creative approach. This means businesses can  market to both television and social media users.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Featured image: http://blog.union.co/social-tv-is-now-how-second-screen-apps-connect-viewers-to-their-favorite-shows

 

Read full article here: http://ow.ly/pasA30aQEJb

 

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Study SEO with These 4 Content Resources

Study SEO with These 4 Content Resources | The Perfect Storm Team | Scoop.it
You know that increasing your knowledge of SEO would be beneficial, but just need that little nudge? Here are some tip + 4 free SEO study resources

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janlgordon's curator insight, April 4, 2017 12:10 AM

I selected this article from Curatti written by Eleonora Zolotaryova because it shows you how to learn more about SEO for better content.

 

Understand how to attract more traffic to your website and content.

 

4 Resources to Help You Learn About SEO

 

In order to get more visitors and readers you need to have the right knowledge. I agree that by learning more about SEO your business can build a successful online presence.

 

Zolotaryova provides unique resources you can use to improve your marketing strategy.

 

Here's what caught my attention:

 

  • Content marketers can get a better understanding of SEO in order to learn more about their niche and create new ideas. They can also increase their conversion rates with a lower cost.

 

  • You need to use the right keywords in order to attract the traffic you deserve. A poorly crafted headline can decrease your website traffic.

 

  • Create better content by understanding algorithms. Your readers should be your primary consideration for tackling your SEO strategy.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/J3Q230axod2

 

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Your Target Audience on Instagram With the Right Hashtags

Your Target Audience on Instagram With the Right Hashtags | The Perfect Storm Team | Scoop.it
For businesses and bloggers using Instagram, hashtags represent a gateway to your target audience. Here's a great strategy you can use

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janlgordon's curator insight, March 16, 2017 9:41 PM

I selected this article from Curatti written by Jenn Herman because it provides insights into how to better grow your Instagram community with the right hashtags.

 

It's important to use the right keywords for your niche to grow your reach on Instagram.

 

Improve Your Following on Instagram With Hashtags

 

Mobile audiences use specific topics to find a post or user. I agree that you can improve your marketing strategy by using these hashtags to draw the audience to you.

 

Herman explains how your posts can attract the right followers for your brand.

 

Here's what caught my attention:

 

  • You need to know specifically what sets your posts apart rather than using generic terms. This will improve your chances of getting found in the 'top spots' on Instagram.

 

  • The best method is to use 15-20 hashtags per post and then focus on the 4-5 popular ones. These need to be related to your posts, and have a high number of usage.

 

  • The higher the engagement the more views your posts will get. Sometimes these can show up the the hashtag hubs for days or even weeks.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/ptX6309ZigZ

 

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Philippa Gasson's curator insight, March 17, 2017 8:21 AM
Instagram tips on hashtags
Vanessa Ong Li Wen's curator insight, March 19, 2017 10:39 AM

As a non-user of Instagram, I understand the attraction of the application and the use of hashtags to gather as many like as possible. However, I fail to understand the prevalence of such a technology in our world today. An article on how to use hashtags as effectively as possible? When did it become a necessity for us to write about getting as many likes and affirmation as possible? If I were to use Instagram, I would treat hashtags as a way to simply and deconstruct the message that my photo was trying to convey. For example, if I were to post a photo of an art piece, instead of writing a detailed explanation of the piece which most would not want to read about, I would use hashtags to highlight whatever it is I wish to express to my followers. While I understand that Instagram may be attractive because it lets us in on our friends’ lives and serves as a platform for us to receive affirmation from our peers, I do not think we should rely on Instagram so heavily to the extent that we write articles on how to make our posts more popular and well received. We should make use of this application to share our photos and activities with our friends, as well as show appreciation to others through this platform.

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Bridging the Silos with 5 eCommerce Marketing Tips

Bridging the Silos with 5 eCommerce Marketing Tips | The Perfect Storm Team | Scoop.it
In a world of increasing cross-platform usage by potential customers, it is important to bridge the silos. Here are 5 tips to accomplish that

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I'm a bit behind this week after Fasching celebrations, cutting, splitting and stacking a new load of firewood. I'll get caught up ASAP.
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janlgordon's curator insight, February 24, 2017 1:23 AM

I selected this article from Curatti written by Shiju Mathe because it provides several ways to be successful in leveraging multiple platforms.

 

Audiences no longer connect with a brand with just one platform.

 

Successful Cross Platform eCommerce Strategies

 

When building a business online you want to reach your community where they are. I agree that in order to attract customers you need to be active in multiple online entities.

 

Mathe explains the best ways to perform cross-channel marketing from your business website.

 

Here's what caught my attention:

 

  • Understand your key objectives, target market, and brand message before tackling the digital aspects. Determine what your ultimate goal is and what the end result should look like from your customers.

 

  • Develop a communication strategy that will be adopted to the cross-platform work. It's important that your audience recognizes your brand voice on all platforms.

 

  • Provide reminders for your customers and leads through retargeting methods. This will encourage them to revisit your website and reconsider what you have to offer.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/yFd1309jkyW

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Choose the Right Social Customer Service Platform

Choose the Right Social Customer Service Platform | The Perfect Storm Team | Scoop.it
Choosing the right Social Customer Service platform for your business is one of the latest steps of your overall strategy. Learn about the main features.

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janlgordon's curator insight, February 6, 2017 11:09 PM

I selected this article from Curatti written by Paolo Fabrizio because it explains how to choose the right platform to handle customer service through social media.

 

Interacting with your customers takes attention to all digital channels where they are active.

 

Establish a Successful Social Customer Service System

 

Being attentive and involved with your customers is the key to growth and trust in your business. I agree that you can better provide for them by choosing the right management system.

 

Fabrizio shows you several ways to improve your customer service on social media with the right platform.

 

Here's what caught my attention:

 

  • Create a plan of action before choosing a platform. This enables your business to make the right decisions at the right time -- especially when a team is involved.

 

  • When looking at various services you will want to take a look at their capabilities. This includes omni-channel support, in-depth analytics, and whether is it fully scalable.

 

  • There are a few things that are essential when choosing a social customer service platform. Things such as CRM integration, tasks allocation, sentiment interactions tracking, and more.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Unplash.com.

 

Read full article here: http://ow.ly/gVWd308Ky9M

 

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Improve Your Marketing Strategy With These 12 Tools

Improve Your Marketing Strategy With These 12 Tools | The Perfect Storm Team | Scoop.it
This article contains 4 helpful tools and resources around improving Marketing ROI, Social Media Marketing and improving business knowledge

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janlgordon's comment, January 19, 2017 10:58 AM
thank you @massimo facchinetti
Flores Marisol's curator insight, January 20, 2017 9:55 AM
Great tools!
David Picard Roussel's curator insight, January 24, 2017 10:15 AM

Did you tried those tool. Share your toughts!

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Everything You Need to Know About the Internet, eCommerce & Hosting

Everything You Need to Know About the Internet, eCommerce & Hosting | The Perfect Storm Team | Scoop.it
Know your internet and hosting facts, and you’ll know in which direction to take your existing business... or where to point a future one

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janlgordon's curator insight, December 9, 2016 9:48 PM

I selected this article from Curatti written by Toby Dean because it provides recommendations on how to be successful in online marketing.

 

Having the right knowledge can boost your online sales results.

 

Improve Your Online Marketing Strategy

 

Running a business online can be a challenge if you are not armed with the right information and tools. I agree that in order to gain momentum you need to understand the right methods.

 

Dean shows an infographic from Hosting Facts that covers facts on the Internet, picking a domain name, websites and hosting, eCommerce, and mobile.

 

Here's what caught my attention:

 

  • A little under half of all Internet users are from Asia. Bermuda has the highest Internet penetration -- most people there are online.

 

  • Using a .com extension for a domain name is still the best method. There are over 123 million registered .com domains names.

 

  • Increasing your website speed can help your conversion rates improve by 74 percent. Just 8 to 2 seconds will help you attract more sales.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/xFfx306ZyGl

 

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janlgordon's comment, December 12, 2016 10:47 AM
thank you @massimo facchinetti
thinksmart.it's curator insight, December 17, 2016 10:06 AM
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