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Building Your Business Using Social Media Marketing
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7 Ways to Create a "Likeable" Brand on Social Media

7 Ways to Create a "Likeable" Brand on Social Media | The Perfect Storm Team | Scoop.it
People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way

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Jeff Domansky's curator insight, May 6, 2017 11:58 PM

Good post on what makes a brand shareable on social media

Sagar Bhardwaj's curator insight, May 7, 2017 12:59 AM
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Everett Bowes's curator insight, May 11, 2017 12:44 PM

Good post on what makes a brand shareable on social media

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How to Use Facebook Stories For Business

How to Use Facebook Stories For Business | The Perfect Storm Team | Scoop.it
How To Use Facebook Stories – For Business Owners Facebook is constantly evolving and changing.  In 2017, one of the most exciting new features has been Facebook Stories! Catching headlines for being a “copycat,” it has certainly been newsworthy…. and much awaited by many. But it makes sense.  Everyone is there.  And those not there,More

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Digitalhub's curator insight, April 19, 2017 12:41 PM

I selected this article from Curatti written by Keri Jaehnig because it provides insight on how to effectively use Facebook Stories for your business.

 

How to build more trust and increase awareness for your brand.

 

Use Facebook Stories to Improve Your Reach

 

Stories are not just about fun and games. I agree that businesses can leverage these in order to reach their audiences in a more personalized way.

 

Jaehnig provides insights into how to best use Facebook Stories to reach your followers and beyond.

 

Here's what caught my attention:

 

  • It's important to do a test drive of this new feature. Stories is similar to Snapchat and Instagram Stories -- but there are a few differences unique to Facebook.

 

  • Make your updates quick and frequent for your audience to enjoy. For some businesses posting a few times a day can work well while others can stick to once a day or every other day.

 

  • Show your audience a "slice of life." Your Fans want to see your company as real and authentic to them. Include selfies and video showcasing parts of your day with a specific theme.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/8JBY30aW0As

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Jeff Domansky's curator insight, April 24, 2017 7:46 AM

Here's some tips on how to use Facebook Stories to market your business.

Michel Charvolin's curator insight, April 25, 2017 6:46 AM
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10 High Profile Influencer Marketers

10 High Profile Influencer Marketers | The Perfect Storm Team | Scoop.it
Here are 10 high profile Influencer Marketing case studies. No, they aren't 'typical'. But there are lessons to be learned fro

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janlgordon's curator insight, February 15, 2017 2:29 AM

I selected this article from Curatti written by Shane Barker because it provides information on successful influencer marketing case studies.

 

Learn from top marketers in your industry on how to build better influence online.

 

Understand How Influencers Reach an Audience

 

Brand building comes through generating trust with your community. I agree that you can glean a lot from the experts who already have a well established following.

 

Barker goes over influencers from various niches who have run a successful marketing campaign.

 

Here's what caught my attention:

 

  • Two different bloggers used sponsored posts to generate more sales and interest. They also offered incentives which further grew their website subscribers.

 

  • In order to gain trusted reviews from an online only company one business partnered with micro influencers to attract interested buyers. Readers were also given a coupon code for their next purchase.

 

  • A wine maker chose to hire a marketing agency to help generate a buzz about their products. Influencers included bloggers in their niche who could help spread the word.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/PWHS3091a7c

 

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Is Your Website In Need of an Update?

Is Your Website In Need of an Update? | The Perfect Storm Team | Scoop.it
If a website does not meet certain user-friendly standards, visitors will have no problem clicking away. Here are 3 areas yours may need improvement in

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janlgordon's curator insight, January 25, 2017 9:27 PM

I selected this article from Curatti written by Avinash Nair
 because it provides the latest information to bring your website up to date.

 

Three ways you can improve your website design

 

Top Reasons to Update a Website

 

Every second a new website is born on the Internet. I agree that knowing what needs to be fixed is the first step to rebuilding a presence that your visitors will love.

 

Nair goes over the what to look for when assessing your business's most important online real estate.

 

Here's what caught my attention:

 

  • If your traffic is declining this could be due to an outdated design. If it was created years ago it can appear to be sloppy and won't get the attention it deserves.

 

  • We are well into the mobile purchase age, and this means all websites should be responsive or fall behind. It's important to be recognized on all devices.

 

  • The general rule of thumb is for a website to load in two seconds or less. Anything longer than this can turn a visitor away quickly. One of the top culprits are images that are not optimized properly.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/q8iE308mnNT

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

janlgordon's comment, January 26, 2017 11:04 AM
thanks @massimo facchinetti
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Improve Your Small Business Website Design

Improve Your Small Business Website Design | The Perfect Storm Team | Scoop.it
This article offers excellent curation around a comprehensive Infographic on must-have Small Business Website Design features. One to bookmark!

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janlgordon's curator insight, December 29, 2016 2:21 PM

I selected this article from Curatti written by Piyush Mangukiya because it provides the latest information to help you improve your business website.

 

Use these 50 tips to build your presence online effectively

 

Top Design Features For Business Websites

 

In today's constantly changing online world there are many different ways you can help improve your brand image online. I agree that knowing what stands out to your audience can help you build more visibility.

 

Mangukiya goes over the best features for website design that can help you launch a new website or improve an existing one.

 

Here's what caught my attention:

 

  • Choose a domain name that is easy to remember and represents what your business is about. If you can't find the right name check with the broker on purchasing the domain.

 

  • Using a branded logo will help you garner more attention from your audience. Make sure it's a professional design that stands out from the rest.

 

  • Place a Call to Action (CTA) in as many places as possible on your website. This will increase your subscribers and prospects.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/W96r307xtqa

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Build Your Brand Reputation with Social Media Influencers

Build Your Brand Reputation with Social Media Influencers | The Perfect Storm Team | Scoop.it
Social media influencers can have a huge impact on your reputation. Begin your engagement campaign with the most crucia

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Daniel Gonzales's curator insight, October 20, 2016 2:24 PM
outstanding insight! Click heading or image, full article is great points to note, awesome idea to share with the team ;-) working together is the biggest trend ahead. Influence helping influence!
janlgordon's comment, October 20, 2016 3:49 PM
Thank you @Daniel Gonzales :-)
janlgordon's comment, October 24, 2016 10:40 AM
Thank you @Mehdi BH :-)
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How to Create Value in B2B Branding

How to Create Value in B2B Branding | The Perfect Storm Team | Scoop.it
Everyone knows that branding is important to B2C companies. It, and an accompanying value proposition, is also something that B2B companies must get right

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janlgordon's comment, August 11, 2016 9:38 PM
Thank you @Anna :-)
janlgordon's comment, August 12, 2016 10:37 AM
Thank you @Stan Smith @Ricard Lloria & @Carlina1950 :-)
janlgordon's comment, August 22, 2016 10:39 AM
Thank you @Pantelis Chiotellis @Atisy Joëlle @Thierry Evangelista @Skylly_W @Anna & @Azalead :-)
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Connect With Your Customers With Human Marketing

Connect With Your Customers With Human Marketing | The Perfect Storm Team | Scoop.it
The average consumer is more informed, tech-savvy and intelligent than ever. And Human Marketing is without a doubt the future of modern business

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janlgordon's comment, July 27, 2016 10:42 AM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 2016 10:23 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
janlgordon's comment, August 8, 2016 10:51 AM
Thank you @Skylly_W :-)
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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | The Perfect Storm Team | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

Via Dr. Karen Dietz, John van den Brink, Ivo Nový
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Dr. Karen Dietz's curator insight, January 12, 2016 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Dominate Your Personal Brand On Google With This 14 Point Checklist

Dominate Your Personal Brand On Google With This 14 Point Checklist | The Perfect Storm Team | Scoop.it
Google yourself. See that? It’s your personal brand. Unless you love everything about each listing on the first page, us this 14-point personal branding SEO checklist.
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Promote Your Business with a Press Release

Promote Your Business with a Press Release | The Perfect Storm Team | Scoop.it
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

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janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.

 

Promoting your business online takes many channels and methods, including press releases.

 

Understand How to Create a Winning Press Release

 

As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.

 

Gilbert goes over how to successfully write and publish a press release that gets noticed.

 

Here's what caught my attention:

 

  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.

 

  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.

 

  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/fvrE30bpwU2

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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How to Make Story Your Core Message for More Sales

How to Make Story Your Core Message for More Sales | The Perfect Storm Team | Scoop.it
The story our customers will buy is not our own - it is theirs. Read on to find out how to craft your buyer personas and their stories

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janlgordon's curator insight, March 30, 2017 10:15 PM

I selected this article from Curatti written by John Jantsch because it explains how buyers are drawn to stories about them -- not the brand.

 

Create a story that will grab your ideal customer's attention.

 

New Customer Approaches for Content

 

Stories have the power to cause large groups of people to take action. I agree that in order to reach more leads you need to approach them on their level through targeted content.

 

Jantsch explains how to make the story of your audience core to your brand.

 

Here's what caught my attention:

 

  • Begin by knowing what your brand represents. What is the one thing that you can offer over the competition? Your message should compel your audience to care.

 

  • Create a picture of your ideal customer or buyer persona. This will help you to better visualize who your target market is and what drives them to action.

 

  • Use story as a narrative to guide the customer through a journey. This will show them exactly how you can solve their problems.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Read full article here: http://ow.ly/DBzS30aqelQ

 

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What Persona Marketing Really Means

What Persona Marketing Really Means | The Perfect Storm Team | Scoop.it
94% of people who embark on a buyer path, drop out at some point. Could persona marketing be one of the reasons for this?

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janlgordon's curator insight, January 27, 2017 1:27 AM

I selected this article from Curatti written by Timothy (Tim) Hughes because it provides insights on how to best approach buyers through persona marketing.

 

Many potential customers do not make a purchase decision due to a lack of information and too much confusion about a product or service.

 

How Persona Marketing Affects Your Bottom Line

 

People respond when we listen and help solve their problems in a clear and effective way. I agree that businesses need to understand what their leads are looking for and why in order to better reach them.

 

Hughes explains what exactly persona marketing means from the customer's perspective.

 

Here's what caught my attention:

 

  • Selling today is about social -- this means that businesses need to connect with their audience and engage them in conversation. It's people who make decisions -- not companies.

 

  • Top performing sales agents use both research and social media to reach their prospects. These people are change makers and influencers who are looked up to as a trusted source.

 

  • It is not persona marketing that is to blame for a lack of interest. Businesses can mislead or confuse their potential customers through a lack of information and attention.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: 123rf.

 

Read full article here: http://ow.ly/IgpI308oXi1

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Why Marketing Experiences are Important to Your Business

Why Marketing Experiences are Important to Your Business | The Perfect Storm Team | Scoop.it
There are some eye catching statistics from research by Accenture around Marketing Experiences. It's very good news for startups, and will get you thinking

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janlgordon's curator insight, January 14, 2017 2:30 PM

I selected this article from Curatti written by Robert Caruso because it provides insights on how marketing experiences has transformed customer engagement.

 

Your audience is not only involved in your products -- they are also paying attention to your messaging.

 

How Digital Marketing Affects Your Customers

 

Experiences are always occurring online whether you would like it to or not. I agree that businesses need to pay attention to how their marketing footprint is affecting their communication and sales.

 

Caruso explains the current state of customer relations in the realm of digital marketing.

 

Here's what caught my attention:

 

  • According to a study by Accenture, 34 percent of CMO and CEOs reported that their customers were more likely to engage with new entrant competitors. This is because the experience is more positive than traditional businesses.

 

  • Startups breaking into an established market need to pay attention to new and innovative products in order to be successful. This is important if you want to stay relevant to your audience.

 

  • True marketing experiences are specifically targeted and created for your niche audience. These should be a journey that your customer is taken through.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Lead/Featured Image: Origin unknown.

 

Read full article here: http://ow.ly/6cEv3080mj8

 

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8 Things You Need to Know About Branding

8 Things You Need to Know About Branding | The Perfect Storm Team | Scoop.it
Branding helps to connect with your customers emotionally. In an overcrowded marketplace, it represents an increasingly important business element

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janlgordon's curator insight, December 6, 2016 4:52 PM

I selected this article from Curatti written by Joshua Daniels because it provides facts and figures that will impact your branding strategy.

 

How to stand out online for more business success.

 

Branding Tips to Improve Your Reach

 

It's important to connect with your customers on their level. I agree that in order to get noticed you need to understand how to attract fans and followers.

 

Daniels provides information on the latest in branding for business.

 

Here's what caught my attention:

 

  • A brand is not your logo -- it's a total sum of an organization's parts. It provides an overall picture to an audience to follow.

 

  • Good design conveys the needs and desites of your community. This starts with a good product design.

 

  • A great branding strategy can dramatically improve your business. Developing a personality for your brand will help you stand out.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123RF.

 

Read full article here: http://ow.ly/6Ozl306SrEx

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Improve Your Content Marketing With a Strong Brand Image

Improve Your Content Marketing With a Strong Brand Image | The Perfect Storm Team | Scoop.it
Brand image can be roughly explained as your brand’s personality. As with everything else in marketing, brand image can’t be built in

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janlgordon's comment, October 7, 2016 10:59 PM
Thank you @Skylly_W :-)
janlgordon's comment, October 11, 2016 10:44 AM
Thank you @Judi Singleton :-)
janlgordon's comment, October 18, 2016 10:47 AM
Thank you @Patries :-)
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Create Content That Generates Sales

Create Content That Generates Sales | The Perfect Storm Team | Scoop.it

What does it take to drive conversions and generate sales in the current business landscape? The answer is simple: in order to get, you have to give.


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janlgordon's comment, July 29, 2016 10:41 AM
Thank you @Anna @Ricard Lloria @Micala Wilkins @Stan Smith @Alba Herreruela Hevia & @Marco Favero :-)
janlgordon's comment, August 1, 2016 10:20 AM
Thank you Michael Esplana, & @Skylly_W :-)
janlgordon's comment, August 2, 2016 10:42 AM
Thank you @dotConverse :-)
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3 Powerful Steps to Write Your Brand Story

3 Powerful Steps to Write Your Brand Story | The Perfect Storm Team | Scoop.it
Effective storytelling can make all the difference as you create your company's brand.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, May 4, 2016 10:43 PM

Start With Why
Solid Simon Sinek-like tips here. If you are confused about your story that wobble will be multiplied around the world. Better to know who you are first. Start with Why as Sinek says in his must read book. This post won't get you all the way to Sinek-land, but not bad for a four minute read :). Marty 

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Marketo Infographic: The Business Marketer’s Guide to Instagram

Marketo Infographic: The Business Marketer’s Guide to Instagram | The Perfect Storm Team | Scoop.it
Instagram is expanding quickly, and with the introduction of the Android app, its growth can only accelerate. Its simplicity is one of its strengths, and it represents a great addition to businesses’ visual-content marketing campaigns.

In this graphic created with Marketo, we examine the growth of the photo-sharing service and how it can work for your company...


Via Lauren Moss, Amy M Moore
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How to Optimize 3 Popular Social Media Profiles for SEO

How to Optimize 3 Popular Social Media Profiles for SEO | The Perfect Storm Team | Scoop.it

In recent years, Social media has exploded in popularity and today there are numerous sites that provide an outlet for social interactions. The three most popular social networks are Facebook, Twitter, and Google+.

 

There has been quite a debate over the role of social media platforms in search engine optimization and for the most part, it is agreed that Google does place weight on social signals as how to rank content on the SERPs. As such, there is room for SEO specialists to utilize social media in a constructive way to achieve their SEO goals.

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