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Stan Smith
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After years of using “fuzzy math” to calculate the value of social media marketing, marketers are being tasked with generating and showing true ROI. But the truth is, ROI isn’t always just about revenue. Depending on brand objectives, social media ROI could mean everything from awareness and social engagement to visitors to the company website …
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Here are two of the most important things you need to know about social media marketing if you want to generate strong results and ROI
This is my interview for the Summit on Content Marketing. The subject is "Blogging Blunders (and how to avoid them)" It's audio with slides. Watch or listen
Via janlgordon
As with so much else in the world of business, buyer insights have been disrupted by the changing habits brought about by digita
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You surely have your own strategies to increase engagement on your social media channels. Check out this article for some additional tips
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Do you want a better way to analyze your Instagram marketing efforts? Discover five free Instagram analytics tools for marketers.
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Twitter chats are an amazing way to boost your personal brand and business profile. Here is a step-by-step guide to hosting or joining a Twitter chat.
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Although we are known as ‘Social Stairway’ we do a lot more than just social media marketing. So, here’s a few common misconceptions that you might keep in mind when looking for an online marketing agency that would be a good fit for your organization… Myth 1. Social Media Marketing Companies only work with Social …
Email marketing is far from dead! But there are plenty of ways to limit its effectiveness. Here, we discuss some common mistakes and how to navigate them
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When providing customer support, what you say counts. Here are 4 phrases that make your customers mad; use these alternative ones to prevent any issue.
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Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints
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An SEO audit is an essential part of any SEO strategy. Only by identifying where you are now, can you truly determine the best path forward
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What makes a Blogging Champion? Persevering through the the planning process and continuing to write when you'd far rather giv
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Stan Smith
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Edgy shares with you 20 social media marketing experts to follow on Twitter, all of whom can help you find the edge you need to grow your presence.
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These popular strategies and tips can help you to get your first 1,000 followers on Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram:
For a blog to be effective, you need to create quality and relevant content. And that is not an easy thing to do. Especially fo
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Greg Satell discusses industries affected by the Internet of Things innovation. It is a perfect weekend read for all geeks
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Blogging Alone is Not the Way to Go. Building a great community through networking, is the most important thing you can do, offering mutual help and support
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Refer to this Infographic to help you build a robust Social Media Marketing Strategy that will transform it into an asset.
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How to boost facebook engagement and get more likes, shares, comments, and clicks on your facebook page.
Another in our “Great Articles You may have missed” series. In this article, Scott Aughtmon tells a great story for content marketers in his unique and entertaining manner. It’s a fun, light read that packs a message at the end. Not an earth-shattering one – Scott hates overstatement – but he certainly find the lessonMore
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In this article, Michael discusses how to solve Marketing ROI challenges. He includes 8 steps towards Marketing ROI and other great advice. A must read!
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People will follow your brand when they “like” what you offer. Here are 7 Brand Management tips to help you along the way
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There was once a very clear distinction between B2B services and B2C retailers. But with the advent of digital eCommerce stores, the two have taken on some similar traits. It’s important to identify the distinctions between B2B and B2C eCommerce when molding your own business. You especially need to consider how customers interact with yourMore
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Continuing our “Great Articles You may have missed” series. Jenn Herman shows us how to get more quality Instagram followers…. Your Most Common Question…. I’ll admit that I’ve avoided writing this specific blog post for a while. Not because it’s not a valid topic, but because I’ve hidden this message in other blog posts toMore
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