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The Perfect Storm Team
Building Your Business Using Social Media Marketing
Curated by Stan Smith
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Rescooped by Stan Smith from Curation, Social Business and Beyond!

Promote Your Business with a Press Release

Promote Your Business with a Press Release | The Perfect Storm Team |
Press releases are still one of the most powerful promotional tools when it comes to building a buzz for your business. Never done one? Here are some hints

Via janlgordon
janlgordon's curator insight, May 3, 2017 5:22 PM

I selected this article from Curatti written by Susan Gilbert because it provides information on how to build your visibility with a well crafted press release.


Promoting your business online takes many channels and methods, including press releases.


Understand How to Create a Winning Press Release


As a business recognition is like gold when it comes to building an audience. I agree that publishing a news announcement can enhance your brand promotion efforts.


Gilbert goes over how to successfully write and publish a press release that gets noticed.


Here's what caught my attention:


  • Before writing decide what the focus or subject matter will be. This could be a product announcement, event, contest, ect.


  • Craft a headline that is eye-catching and newsworthy. Come up with several different ideas to choose from before making a final selection.


  • The introduction is the most important part of your press release. It should explain who, what when, where, and why along with a summary of what the article is about.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Image: Courtesy of 123rf.


Read full article here:


Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Rescooped by Stan Smith from visualizing social media!

Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | The Perfect Storm Team |

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.


This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.

Via Lauren Moss
Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by Stan Smith from Marketing Revolution!

7 Quick Tips on Setting Up Your Startup On Social Media

7 Quick Tips on Setting Up Your Startup On Social Media | The Perfect Storm Team |

SMM For Startups
Great tips here for #startups including:

1. Create Your Social Media Strategy

2. Choose the Right Social Networks

3. Ask Your Audience What They Want
4. Provide Customer Service on Social Media
5. Build An Online Community
6. Constantly Evaluate Your SMM Strategy

7. Don't Be Afraid To Experiment

I left a comment on Shane's post about the need to curate content and blog. Social media without meaningful shares is spam. Startups are so self referential. They are so widget focused it can be hard to have them THINK about the world their widget fits into. Content curation helps open any company up to great relevant content from other sources. Curating that content creates a supportive social network and places a startups business in context.  



Via Martin (Marty) Smith
malek's curator insight, October 11, 2015 6:58 PM

I would say #6.Track and evaluate your social media performance, is probably the one we hardly do.