The Perfect Storm Team Mobile
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The Perfect Storm Team Mobile
Mobile Marketing Solutions, Trends & Strategy
Curated by Stan Smith
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Why We Need to Adapt to Mobile Marketing

Why We Need to Adapt to Mobile Marketing | The Perfect Storm Team Mobile | Scoop.it
On the one hand, progress fueled by Mobile Marketing brings us solutions that make our lives easier. On the other hand, we have to adapt to changes faster.

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janlgordon's curator insight, May 31, 8:15 PM

I selected this article from Curatti written by Julia Kravchenko because it explains why businesses need to stay flexible in their marketing as technology continues to change.

 

Mobile's evolution requires us to adapt to the latest approaches in business.

 

How Mobile Has Transformed Marketing

 

While businesses should have a mobile marketing strategy they need to be open to any shifts in technology. I agree that you need to stay on top of the latest advances -- especially when it comes to attracting new customers.

 

Kravchenko provides insights into why mobile marketing can be a challenge in the midst of its benefits.

 

Here's what caught my attention:

 

  • Social networks and mobile are now intertwined. More than half of users check their devices the first thing they wake up. This is why digital marketing continues to be on the rise.

 

  • Google launched AMP (Accelerated Mobile Page) in 2016 along with PWA (Progressive Web Apps) because of the growing trend of mobile usage. Businesses that don't meet the new requirements are losing the visibility race.

 

  • The new direct way to communicate with customers is through push notifications. As this becomes more popular these are turning into more personalized messages.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/9ifQ30cd1Kr

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Sanjana Singh's comment, June 1, 9:44 AM
Thanks Janigordon for sharing such nice blog post and your comment on it! Its really impressive that you get hold of the right notes and build a co-relation between mobile marketing and the new introduction in digital industry. It is impressive that you mentioned both about AMP and PWA. AMP helps to get audience attention, however PWAs improves user experiences and engagements. I was just reading a blog post recently on Techmagnate, where they have mentioned a detailed report on progressive web app. http://www.techmagnate.com/blog/progressive-web-app-a-comprehensive-guide/ Interestingly they have included the do's and don'ts of PWA and also some successful examples of such apps. I find it very informative. You can have a look at it.
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Why Mobile Marketing Should Be Integrated In Every Campaign

Why Mobile Marketing Should Be Integrated In Every Campaign | The Perfect Storm Team Mobile | Scoop.it
This is the year of mobile. Is it an over-exaggerated statement? When you look at the facts, a campaign with a focus on mobile marketing in 2013 is a must.
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Snapchat As A Brand Builder

Snapchat As A Brand Builder | The Perfect Storm Team Mobile | Scoop.it
Snapchat, which began as a private way for young people to connect with each other through photo stories, has now become an important tool fo

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janlgordon's comment, July 29, 2016 10:42 AM
Thank you Pat & @Stan Smith :-)
janlgordon's comment, August 1, 2016 10:21 AM
Thank you @Konstantinos Kalemis :-)
janlgordon's comment, August 8, 2016 10:50 AM
Thank you @Skylly_W :-)