The New Mobile SEO Strategy
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The New Mobile SEO Strategy
What You Need To Know About The future Of Mobile SEO
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How to Optimize Your Mobile Website | Search Engine Journal

How to Optimize Your Mobile Website | Search Engine Journal | The New Mobile SEO Strategy | Scoop.it

These days, offering consumers a mobile version of your website isn’t just a nice perk—it’s an absolute “must do” in a world of ever-increasing smartphone usage and market penetration.


 


If you haven’t yet taken the time to build a mobile website version or if you’ve circumvented the process by installing a bland mobile template on top of your existing site, now is the time to undertake this process using the tips below. In addition, even if you already make use of a responsive mobile design, then you’ll still want to review this information, as mobile SEO best practices are constantly changing.


 


Here’s how to build a mobile website that’s appealing to both users and the search engine spiders: http://www.searchenginejournal.com/how-to-optimize-your-mobile-website/48511/

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Mobile SEO Best Practices

Mobile SEO Best Practices | The New Mobile SEO Strategy | Scoop.it

There is little doubt that mobile search is the hot topic in the SEO world at the moment. Some brands are now finding that more than 30 percent of all searches come from mobile devices, according to Mobile Marketer.


 


That’s the premise of a new insight paper, Mobile SEO Best Practices, published recently by my company, MediaWhiz (disclosure: I lead MediaWhiz’s search marketing and digital strategy divisions). In addition to a list of our top-10 tips for effective mobile SEO, the paper offers marketers a step-by-step guide to delivering effective mobile search campaigns.


 


Read More: http://searchengineland.com/10-simple-tips-for-effective-mobile-seo-129100

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5 Advanced Research Tools For Mobile SEO

5 Advanced Research Tools For Mobile SEO | The New Mobile SEO Strategy | Scoop.it

"Everyone talks about mobile SEO. We all know it is important, but it is too easy to put mobile SEO strategy on the shelf. Mobile SEO is not the wave of the future, it’s already happening. If you are ignoring the growing mobile search market, you will miss out on a significant segment of your market.

 

Did you know that mobile SERPs are significantly different than desktop SERPs? In addition, mobile visitors have different intentions and browsing habits. Here are five ways you can take advantage of analytics tools that you already use to discover how to optimize your site for mobile visitors".

 

Full Article Here: http://getstat.com/news/5-advanced-research-tools-for-mobile-seo/

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16 Differences Between Google Mobile & Desktop Search Results In 2012

16 Differences Between Google Mobile & Desktop Search Results In 2012 | The New Mobile SEO Strategy | Scoop.it

"Google continues to differentiate mobile results from desktop search results, having recently announced interactive answers for tablet and mobile and a test for smartphone icons in smartphone search results.

 

Did you even know that Google mobile search results (whether tablet, feature phone or smartphone) can be different from desktop results"?

 

Read More: http://searchengineland.com/16-differences-between-google-mobile-desktop-search-results-in-2012-130463

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What You Need to Know About Mobile Search

What You Need to Know About Mobile Search | The New Mobile SEO Strategy | Scoop.it

Mobile search often gets overlooked by business. Jason Wells walks us through the most valuable strategies for implementing mobile search.

 

"The biggest mistakes marketers make is not paying attention to mobile search. Hopefully this article will change that.

 

By the end of 2013 mobile Internet usage will surpass desktop Internet usage. At the same time mobile search will surpass desktop search. To put it another way: in a little over a year many companies will be more likely to be found on a mobile device than on desktop screens.

 

Here’s the point: mobile search is taking over the marketing world in a very literal way.

 

So, it is critical to understand the basics of mobile search right now".

 

Full Article Here: http://www.revenews.com/mobile-commerce/what-you-need-to-know-about-mobile-search/

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How to Optimize Your Mobile Site for Search Engines - Neil Patel

How to Optimize Your Mobile Site for Search Engines - Neil Patel | The New Mobile SEO Strategy | Scoop.it

According to Google, mobile search is growing so much faster than desktop search… in fact, it’s grown so fast that it’s even beating Google’s predictions.

 

With mobile search becoming such a dramatic part of online search, it’s absolutely crucial that you optimize your site so that it is seen by searchers and engines.

 

Full Article Here: http://www.quicksprout.com/2012/03/29/how-to-optimize-your-mobile-site-for-search-engines/

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Smartphone SEO & Mobile Optimisation

Smartphone SEO & Mobile Optimisation | The New Mobile SEO Strategy | Scoop.it

"At SMX , back in June Googler Pierre Far discussed responsive design, and highlighted an important change in Google's stance on Mobile website optimisation - both for smart & feature phones.

 

This was followed up by Far announcing an updated Google Developer page on building smartphone optimised websites, which highlighted their preference for responsive web design solutions".

 

Read More: http://uk.queryclick.com/en/seo-news/smartphone-seo-mobile-optimisation/

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Why you need to focus on your Mobile SEO

Why you need to focus on your Mobile SEO | The New Mobile SEO Strategy | Scoop.it

From Original Article: "Smartphones have become an integral part of our daily lives, whether we are queuing for the bus, sitting on the train or lounging on the sofa, we are constantly surfing the web with our mobile devices.

 

Therefore it does not come as a surprise that over the last three years the search volume on mobile devices has increased by at least 500%.

 

Those changes and developments regarding mobile search are generating a multitude of innovative opportunities, especially for e-commerce businesses".

 

Full Article Here: http://www.searchlaboratory.com/blog/2012/07/mobile-seo-you-snooze-you-lose/

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How To Optimize For Mobile SEO [Infographic]

How To Optimize For Mobile SEO [Infographic] | The New Mobile SEO Strategy | Scoop.it

"Here are some helpful tips on how you can optimize for mobile SEO for your small business. Included is an infographic detailing how mobile SEO works".

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A Guide to Mobile SEO & Local Search SEO

A Guide to Mobile SEO & Local Search SEO | The New Mobile SEO Strategy | Scoop.it

"You don’t have to be a fortuneteller to know that eventually, the majority of internet traffic is going to come from mobile devices like smartphones and tablet devices.

 

This means that soon (if not right now), there is going to a serious shift in the way that people are searching for things on the internet. With this shift, an additional shift toward local, geo-specific searches is also currently underway.

 

In order to make sure you are taking advantage of this, there are few things you need to do and keep in mind. Keep reading to find out how to make sure your site is optimized for local SEO and how to leverage your mobile site".

 

Find out how to make sure your site is optimized for local SEO and how to leverage your SEO-optimized mobile site: http://www.verticalmeasures.com/local/a-guide-to-mobile-seo-local-search-seo-for-your-business/

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Responsive Design Alone Is Not Mobile SEO

Responsive Design Alone Is Not Mobile SEO | The New Mobile SEO Strategy | Scoop.it
The key to Mobile SEO is to make sure, along with adjusting the design and content to focus on each device type’s search behavior and intent, that it is further amplified in your Title Tag and Meta Description (as well triggering the proper DocType) under that one URL.

 

Read More: http://searchengineland.com/responsive-design-alone-is-not-mobile-seo-124202

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Tune-Up Responsive Design Websites to Improve Mobile SEO

Tune-Up Responsive Design Websites to Improve Mobile SEO | The New Mobile SEO Strategy | Scoop.it

"If you’re new to the mobile space, you’ll find that there are three approached to mobile site design:

 

1) build a brand-new mobile site

 

2) use your existing desktop website (which smartphone users can read using pinch+zoom)

 

3) build a new website that looks good on both desktop and mobile screens.

 

Responsive design is a way of accomplishing the third option. Webpages can be equipped with style sheets that look one way on the big screen, and can reshape themselves to fit the small screen. The most sophisticated designs can adjust a lot of properties on the page, including fonts, icons, and menus".

 

Full Article: http://searchengineland.com/how-to-tune-up-responsive-design-websites-to-improve-mobile-seo-124370

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How to Dial Up Mobile SEO - Forbes

How to Dial Up Mobile SEO - Forbes | The New Mobile SEO Strategy | Scoop.it

From The Original Article: "Consumers are demanding more from their mobile phones. It’s what we use to shop, search, look at maps, connect with friends and do pretty much anything else. Why then, do websites continue to fail on the mobile front? How can we make them succeed? The answer: responsive website design.

 

Now, without getting too technical, let me explain what is responsive Web design:

 

The responsive design approach allows for the creation of fluid site designs that automatically adjust themselves based on the user’s screen size.

 

So instead of designing many different mobile experiences for every screen size out there, one website with its core set of HTML pages can automatically adjust its layout to display optimally on desktops, laptops, tablets and mobile phones.

 

The SEO benefit of the responsive Web design approach is that it provides the flexibility to maintain and build search equity to a single set of core HTML pages.

 

What this means is that the organic search strategy becomes device agnostic, eliminating the need to invest in a separate set of resources to optimize mobile websites".

 

Read More: http://www.forbes.com/sites/gyro/2012/06/28/how-to-dial-up-mobile-seo/

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The Rise of Mobile SEO | Business 2 Community

The Rise of Mobile SEO | Business 2 Community | The New Mobile SEO Strategy | Scoop.it

SEO is undeniably one of the best ways to get more customers, because people who are searching the Internet are always looking for more information on what they are searching and this type of users mostly search the web using their smartphones.



Mobile SEO is a way to optimize a website so that whenever a person searches the Internet using his smartphone, the website will appear to be correctly formatted to that particular smartphone. Although most searches are still done using computers, being able to tap into a huge market of smartphone users will allow you to get more traffic and customers. The only thing you need to do is to make sure that you are aware of the things that should be done in order to gain higher mobile search engine rankings.


 


Read More: http://www.business2community.com/seo/the-rise-of-mobile-seo-0279806

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How To Get Your Mobile Site Found

How To Get Your Mobile Site Found | The New Mobile SEO Strategy | Scoop.it

"In a previous column, we covered the ways in which you can get your native mobile apps discovered using Paid, Earned, and Owned media. But what about your mobile website?

 

If you’ve built a mobile site and put redirects in place, your content will stand a good change of getting found via mobile search traffic — assuming, of course, that your desktop site is search optimized as well. If it is, odds are it will rank highly on mobile devices and your mobile site can simply piggyback on this search equity via the redirect.

 

But you can’t depend on this scenario alone. “If you build, it they will come” isn’t a guarantee in any kind of marketing, let alone mobile. More and more users are searching for and engaging with brands on their smartphones. Search engine marketing (SEM), display and other forms of mobile advertising play a big role in making this happen.

 

Today, lets start by taking a look at the basics of mobile SEM, the first and most essential form of mobile advertising that most of us will engage in".

 

Read More At: http://marketingland.com/generating-mobile-traffic-or-how-to-get-your-mobile-site-found-20762

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4 Tips For Your Mobile SEO Strategy [Video]

4 Tips For Your Mobile SEO Strategy [Video] | The New Mobile SEO Strategy | Scoop.it

Four fundamental questions that will help you assess the best alternatives to start taking mobile search into consideration for your site.

 

See Video Here: http://www.seomoz.org/blog/4-tips-for-your-mobile-seo-strategy-whiteboard-friday

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Best Optimization Practices and Their Execution Plans in Mobile SEO

The mobile web has now in the advance stage of its evolution and very soon will be the moderator of online businesses over the Internet.

 

Whatever the business model an organization follows, Search engine optimization and specially Mobile SEO is going to get a definite momentum during the play.

 

Players in the SEO services India visualize the entire spectrum in a new light and elaborate the whole process according to their understanding of this theme.

 

The article is a comprehensive minute of the thought process that SEO people communicate about Mobile SEO.

 

Read More: http://www.brainpulse.com/articles/seo-sem/mobile-seo-optimization-practices.php

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Mobile & The Disintermediation Of Traditional Search

Mobile & The Disintermediation Of Traditional Search | The New Mobile SEO Strategy | Scoop.it

"2012 is the year of mobile. Or is it 2013? Or maybe it was supposed to be 2011. Regardless of the calendar year that we’ll end up attributing the explosion of growth to, the mobile tide has been on the rise for some time.

 

This past April, the Interactive Advertising Bureau released a report citing that mobile is the fastest growing media channel, with ad spending up 149 percent in 2011.

 

As mobile continues to grow from a buzzy talking point to a standard marketing approach, it’s worthwhile to take note of some important trends related to mobile search and how they are bound to affect other forms of media".

 

Full Article Here: http://searchengineland.com/mobile-the-disintermediation-of-traditional-search-128622

 

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Google Resources for Mobile SEO

Google Resources for Mobile SEO | The New Mobile SEO Strategy | Scoop.it

"Mobile has become one of the most important gadgets of today’s world. The role of mobile phones has also changed immensely from a device for making and receiving calls to a multipurpose contrivance for making flight reservations, internet browsing, guiding maps to calculator and camera.

 

Currently mobile handsets embrace almost all the functions of common electronic appliances. Moreover, mobiles are now becoming an important medium of promotion and advertising as well. Business sector is now shifting its focus to mobile campaigns and strategies to attract generous traffic and generate more revenues.

 

Google has been one of the leading companies in terms of technological inventions and developments, and now has come up with the SEO friendly recommendations and ways to encourage strategies of business entities to promote mobile search".

 

Read More: http://www.internetmarketingarticlesite.com/google-resources-for-mobile-seo/

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Looking at the Benefits of Mobile SEO

Looking at the Benefits of Mobile SEO | The New Mobile SEO Strategy | Scoop.it

From The Original Article: "The key to any mobile site is SEO. Your incoming traffic is going to be driven by a few things (products) and should be the key focus of your SEO usage.

 

Even if you have a bunch of other products, don’t waste time including them because of the lowered chance they will be searched for. If the cost seems high, you need consider the impact it will have on the bottom line. If you aren’t sold on the idea do a quick straw poll from your friends and family.

 

Ask them all where/how they find their apps for their smart phones".

 

Discover The Mobile SEO Rules: http://www.loungelizard.com/newsletters/july2012_libation/

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How to Optimize Your Mobile Website for Search

How to Optimize Your Mobile Website for Search | The New Mobile SEO Strategy | Scoop.it

From The original article: "Making your company website more SEO-friendly requires strategic effort. At the current rate of on-the-go users, it’s important not to neglect the mobile version of your site. More than 70% of marketers plan to spend more money on mobile in 2013, and Microsoft reports that 70% of PC search tasks are completed in one week, while 70% of mobile search tasks are completed in one hour.

 

In short, mobile should be top of mind, because if people are searching, it’s because there’s an intent to do something.

 

"Mobile expert and MeritShare co-founder Kevin Nakao says the best place to start your mobile strategy is to determine whether you will use the same site for mobile and desktop".

 

Here three choices for delivering an optimized mobile web experience:

 

1. Keep Mobile and Desktop the Same

 

2. Separating Device Experience

 

3. Using a Mobile URL

 

Read More: http://mashable.com/2012/07/10/mobile-website-seo/

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3 Ways Google Will Support Mobile SEO

3 Ways Google Will Support Mobile SEO | The New Mobile SEO Strategy | Scoop.it

"The recent rise of mobile commerce has quickly led to a new opportunity for increasing conversions and sales – so it’s no wonder why companies are spending more time and resources on creating mobile content to drive new traffic and generate new revenue".

 

Google has recently recommended three distinct (optimized) formats that it will support mobile specific content for both desktops and smartphones:

 

1. Same URL, Same HTML

 

2. Same URL, Different HTML

 

3. Different URL

 

Read More: http://blog.veinteractive.com/2012/07/11/3-ways-google-will-support-mobile-seo/

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7 Real Mobile Duplicate Content SEO Issues

7 Real Mobile Duplicate Content SEO Issues | The New Mobile SEO Strategy | Scoop.it

"Ask someone who’s new to mobile SEO about it and they’re almost sure to tell you that mobile sites are duplicate content. The fear is that having the same content on two URLs will do the same thing it does in traditional SEO and split link equity and social shares, making it more difficult for either page to rank.

 

However, there are duplicate content issues in mobile SEO that don’t exist in traditional or desktop SEO. These issues will split link equity within a mobile site".

 

1. App Interstitials

2. Carrier Pages

3. Indexed Legacy Transcoder Duplicates

4. Other Cross Domain Duplicates

5. Mobile Site Showcase On Desktop Site

6. Duplicate WAP Sites

7. Promoting Mobile Apps Ahead Of Mobile Web Content

 

Read More: http://searchengineland.com/7-real-mobile-duplicate-content-seo-issues-119338

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Effective Mobile SEO Strategies

Most bloggers and webmasters have has some kind of experience with search engine optimization.

 

One could be forgiven to think that a mobile SEO strategy entails the same things but this is not entirely true.


Mobile SEO is a little different because smartphones are not designed like desktop and laptop computers. Users have smaller screens, tend to use the keyword with a few fingers, text prediction features not present in PCs, etc.

 

Also, most smartphone users tend to use their smartphones when on the move e.g. in the bus, when driving etc. These factors will necessitate the creation of a mobile SEO strategy that accommodates the above variables.

 

There are a few things you should consider when coming up with a mobile SEO strategy.

 

They include:

 

1) Ease of use

 

2) Different keywords

 

3) Superior browsing experience

 

4) Mobile optimized content

 

5) Targeted keywords

 

6) Provide up to date information

 

7) Think about the browsers

 

8) Use a site map

 

9) Use mobile portal

 

10) Create your own app

 

11) Use XHTML over WML

 

12) Linking strategy

 

Read More: http://www.promotionworld.com/se/articles/article/120709-effective-mobile-seo-strategies

 

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SEO Considerations For Google Mobile Search In 2012

SEO Considerations For Google Mobile Search In 2012 | The New Mobile SEO Strategy | Scoop.it
Mobile search has never been just one result type. It provides different results and presentation formats, depending on whether the search query is from a feature phone, smartphone or tablet.

 

"Google has just announced a specially designated crawler for smartphones apart from what it uses currently for feature phones, which foreshadows a deeper divergence of results between the two mobile types, as well as from desktop results.

 

Until recently, the results for the different mobile types has been assumed to be the same as those for the desktop or simply just more Google local results. However, data and research findings detailed in a Covario whitepaper on Mobile Search validate that there is much more happening with search on mobile platforms".

 

Read More: http://searchengineland.com/seo-considerations-for-google-mobile-search-in-2012-105469

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