The "New Facebook"
5.7K views | +0 today
Follow
The "New Facebook"
The New Facebook, with Timeline, News Ticker, Subscriptions and Open Graphs. What do we think of it? As a user. As a citizen. As a business.
Your new post is loading...
Your new post is loading...
Scooped by The New Company
Scoop.it!

New Facebook: What It Means for Local Marketers

New Facebook: What It Means for Local Marketers | The "New Facebook" | Scoop.it

Local marketers like retailers and franchisees have much higher user engagement rates on Facebook than national chains or brands. While local marketers tend to have fewer fans, in some cases, they boast 50 times the user engagement – comments, posts and “Likes” – than their bigger, national competitors.
The new Facebook updates are designed to create more engagement overall, and two of the changes could favor local marketers.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook page, group or profile - what's better for business? | Alicia Cowan

Facebook page, group or profile - what's better for business? | Alicia Cowan | The "New Facebook" | Scoop.it

Facebook pages, groups or personal profiles. Are you using the best option for your business and making the most of the amazing Facebook features available?

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook Users Hit "Dislike" Button for Timeline [STUDY]

Facebook Users Hit "Dislike" Button for Timeline [STUDY] | The "New Facebook" | Scoop.it

About 56% of Facebook users who are aware of changes to the social network dislike them, according to a new poll.
A telephone survey of 2,000 people conducted by USA Today and Gallup found that 26% of people who use the site daily are “very concerned” about privacy vs. 35% who use it once a week. Those figures are significant in light of Facebook’s new Timeline feature, which gives users the opportunity to share their histories on the site and gives Facebook more targeted information for advertisers.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

TechCrunch | Where Was Facebook At The Apple Event Today? Not There. Stay Tuned.

TechCrunch | Where Was Facebook At The Apple Event Today? Not There. Stay Tuned. | The "New Facebook" | Scoop.it

One of the things noticeably absent from Apple’s iPhone event today was Facebook. After all, other outlets were reporting that they would for sure be a part of the event. Late last week, we reported hearing that could be the case, but that the two sides were still talking and that Facebook had a back-up plan just in case Apple didn’t give them the go ahead. And for good reason.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Op-Ed: Stop Feeding Facebook, It's Time for Moderation

Op-Ed: Stop Feeding Facebook, It's Time for Moderation | The "New Facebook" | Scoop.it

Frictionless sharing, the act of passively notifying social media of all manner of activity, scares the hell out of me. Not just because of the obvious privacy implications. Frictionless sharing turns up the volume on useless information and simultaneously threatens user privacy and control of online identity. Not only is Facebook becoming too central to our online discourse – it's becoming too crapified to even be useful. We have a social media problem, and the time to turn back is now. And the answer isn't regulating Facebook.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook Launches New Metric: "People Talking About"

Facebook Launches New Metric: "People Talking About" | The "New Facebook" | Scoop.it

Facebook has overhauled its Pages Insights analytics tool and added a new metric to gauge the health of a page: “People Talking About.”
That statistic, which users will see on Pages below the total number of “Likes,” will be one of four tracked by Pages Insights. The idea is that users will understand a Page with a high People Talking About rating is one that has compelling content. Likewise, content creators will be motivated to make their Pages more comment-worthy.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

News App shows the astonishing potential of Facebook’s Open Graph – Simply Zesty - Simply Zesty

News App shows the astonishing potential of Facebook’s Open Graph – Simply Zesty - Simply Zesty | The "New Facebook" | Scoop.it

We take a look at an example app on the new Open Graph in Facebook, to see just what we can expect from it and what it means for brands.
The fact is that with Facebook’s open graph there is no escaping the content generated by brands. This will likely become the default way for brands to manage their presence on Facebook as so far, it’s a win-win.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

What Should Facebook Page Admistrators Do After F8?

What Should Facebook Page Admistrators Do After F8? | The "New Facebook" | Scoop.it

Facebook Chief Executive Officer Mark Zuckerberg made no mention of pages during his keynote today at the company’s annual conference.
He simply told businesses to “rethink your industries” because of Facebook’s new GraphRank, ticker and timeline products.
Pages will face new challenges in both design and distribution, following the innovation trail led by profiles, just as has happened in the past.
That means everything announced for profiles today will become available for pages in the future.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

How to Get 50% More Impressions on Your Facebook Page

How to Get 50% More Impressions on Your Facebook Page | The "New Facebook" | Scoop.it

According to a study by Roost.com after evaluating 10,000 Facebook and twitter posts by 8,000 small businesses across 50 industries they found that if you wanted to drive more engagement then these are the top tactics.
Photo posts – they received 50% more impressions than any other post type or media type
Quotes – these provide 22 percent more interactions when compared to all post types
Questions generate almost twice as many comments as any other post type
The report also showed that if you want to have your published content shared across fan’s networks then links were 87% more likely to be shared than any other type of post.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook Is Getting Too Damn Complicated [OPINION]

Facebook Is Getting Too Damn Complicated [OPINION] | The "New Facebook" | Scoop.it

Ever noticed how the remote for each new TV you check out seems to have more and more buttons? Or how that online game you used to enjoy is feeling less like fun as the options pile on? It’s not your fault. It’s a well-documented phenomenon, found in hardware, in software and on the Web: feature creep.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook Launches HTML5 Resource Center, but Early Mobile App Platform Traffic Is Slow

Facebook Launches HTML5 Resource Center, but Early Mobile App Platform Traffic Is Slow | The "New Facebook" | Scoop.it

Last week, the Facebook finally opened up viral channels to both iOS and HTML5 mobile developers, which could make it much easier for apps to acquire users cheaply. To push its nascent mobile platform forward, Facebook launched several resources around HTML5 this week to help lure developers away from building purely native apps.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

What it would look like if Facebook was honest about its new changes.

What it would look like if Facebook was honest about its new changes. | The "New Facebook" | Scoop.it

Facebook redesigns are now as predictable as the outpouring of violent user rage that greets them. You'd think people would get used to them, but the threats of suicide and (worse) defection to Google Plus just seem to get louder each time. Perhaps if Facebook was a little more forthright about their changes, as in the pop-ups displayed above, users might be able to temper their anger a bit.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

25 EXTREME Overreactions To The New Facebook Changes

25 EXTREME Overreactions To The New Facebook Changes | The "New Facebook" | Scoop.it
25 EXTREME Overreactions To The New Facebook Changes: Come on, people. You' ve got to be kidding me...
more...
No comment yet.
Scooped by The New Company
Scoop.it!

5 Ways Facebook's New Features Will Fuel Social Shopping

5 Ways Facebook's New Features Will Fuel Social Shopping | The "New Facebook" | Scoop.it

Many of the new features introduced at Facebook’s f8 Developer Conference last Thursday, such as a customizable Open Graph and real-time news Ticker, will have a tremendous impact on social commerce and social shopping in the very near future.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

How To Use The New Facebook Insights | Venpop

How To Use The New Facebook Insights | Venpop | The "New Facebook" | Scoop.it

The new Facebook Insights includes three new metrics that will help you see what is going on with your Facebook brand page. Here’s a rundown on how to use these new metrics for your social media marketing.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Facebook power users 'have gone to Google+ and Twitter' - Telegraph

Facebook power users 'have gone to Google+ and Twitter' - Telegraph | The "New Facebook" | Scoop.it

Sean Parker, a co-founder of original music file-sharing service Napster and a prominent Facebook shareholder, as well as, one time president of the site, has gone on the record saying that the social network’s biggest problem is not privacy – it’s the fact that some of its heaviest users have defected to other services because of a lack of decent set of controls.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Will Your Brand Succeed in the New Facebook? | ClickZ

Will Your Brand Succeed in the New Facebook? | ClickZ | The "New Facebook" | Scoop.it

Facebook change is inevitable. Adaptation is not. Flexibility determines how quickly a social program can pivot with the updates, but underlying factors like creating great content that is built to perform well in Facebook and resonate with customers are arguably the most critical elements of the new gold-standard Facebook marketing.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

You Spend 8 Hours Per Month on Facebook [STATS]

You Spend 8 Hours Per Month on Facebook [STATS] | The "New Facebook" | Scoop.it

Google may still be the world’s most visited website with users spending nearly 2 hours on the site in a given month. But the average U.S. Internet user spends nearly 4 times the amount of those hours on Facebook, according to a new study.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Why Facebook’s Frictionless Sharing Is the Future - BusinessWeek

Why Facebook’s Frictionless Sharing Is the Future - BusinessWeek | The "New Facebook" | Scoop.it

Like the once-controversial news feed, a new Facebook feature has users sharing more of their online activity. And the privacy door opens wider.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Robert Scoble engaged & freaked out about the new Facebook (VIDEO)

Robert Scoble engaged & freaked out about the new Facebook (VIDEO) | The "New Facebook" | Scoop.it

Robert Scoble is engaged & freaked out about the new world of #Zuckerberg. This brand new video tells you why. "Mark Zuckerberg is going to understand everything about everything. He understands our emotional reactions to brands, people and places". Robert Scoble shares his views on the brand new Facebook features in this video with +Magnus Brøyn and +Morten Myrstad.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Steve Rubel about the the new Facebook features after f8 - Social Business Lab

Steve Rubel about the the new Facebook features after f8 - Social Business Lab | The "New Facebook" | Scoop.it

Check out this video with Steve Rubel, Edelman's Executive Vice President (Global strategy & insights), about the new Facebook features after f8. In conversation with Magnus Brøyn and Morten Myrstad.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

With ‘frictionless sharing,’ Facebook and news orgs push boundaries of online privacy | Poynter.

With ‘frictionless sharing,’ Facebook and news orgs push boundaries of online privacy | Poynter. | The "New Facebook" | Scoop.it

Facebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it.
Facebook spent years making it easier for us to share by building its network and placing “Like” buttons across the Web. Its latest idea goes much further, turning sharing into a thoughtless process in which everything we read, watch or listen to is shared with our friends automatically.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Teenagers Will, Like, Totally Abandon Facebook for Google+

Teenagers are considering spending less time on Facebook than they did before "annoyances" like the news ticker popped up, according to a new report from NYC-based agency Mr Youth. The report surveyed 2,000 teens nationwide ages 14-17.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

Angry Reaction to Spotify's New Facebook ID Requirement

Angry Reaction to Spotify's New Facebook ID Requirement | The "New Facebook" | Scoop.it

For months various digital music services have been jealous of the close link that appeared to be developing between Facebook and Spotify, the European company whose cloud music player finally arrived in the United States in July. Mark Zuckerberg, Facebook’s chief executive, was a vocal fan of Spotify, and when the social media giant announced a string of new features on Thursday, Daniel Ek, Spotify’s chief, was right there on stage with him.

more...
No comment yet.
Scooped by The New Company
Scoop.it!

The New Facebook Lists Are "Too Painful to Use"

The New Facebook Lists Are "Too Painful to Use" | The "New Facebook" | Scoop.it

You may remember Sean Parker as the guy who brought us Napster (in its golden years), as one of Facebook's early investors, or as the guy played by Justin Timberlake in The Social Network. He's no longer officially at Facebook, but he does have a thing or two to say about Facebook's newly released lists. Take it, Sean.

more...
No comment yet.