The New CMO
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Jonathan Ive and the Future of Apple - The New Yorker

Jonathan Ive and the Future of Apple - The New Yorker | The New CMO | Scoop.it
Jobs’s taste for merciless criticism was notorious; Ive recalled that, years ago, after seeing colleagues crushed, he protested. Jobs replied, “Why would you be vague?,” arguing that ambiguity was a form of selfishness: “You don’t care about how they feel! You’re being vain, you want them to like you.” Ive was furious, but came to agree. “It’s really demeaning to think that, in this deep desire to be liked, you’ve compromised giving clear, unambiguous feedback,” he said. He lamented that there were “so many anecdotes” about Jobs’s acerbity: “His intention, and motivation, wasn’t to be hurtful.”
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Incredible insight to one of the most influential collaborations of our time.   Ian Parker's piece is full of gems on innovation, management, collaboration and friendship.    

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Preso of the Week: Agile Marketing - OnlinePresentations.com

Preso of the Week: Agile Marketing - OnlinePresentations.com | The New CMO | Scoop.it
From our collection of best online presentations, Scott Brinker talks agile marketing at the 2013 Marketo Summit. Presented on KnowledgeVision.
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Why the CMO Will Soon Have a Better Pulse on the Business than the CFO - AdAge.com

Why the CMO Will Soon Have a Better Pulse on the Business than the CFO
AdAge.com
Marketing stands at the brink of a new era.
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Top 10 Priorities for the CMO Going Public

Top 10 Priorities for the CMO Going Public | The New CMO | Scoop.it
Meet Doug Kuiper. He’s facing the extraordinary pressure of leading a Marketing organization at a firm poised to go public. This post gives an...
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The Rise of the Digital CMO - Jake Sorofman - Harvard Business ...

The Rise of the Digital CMO - Jake Sorofman - Harvard Business ... | The New CMO | Scoop.it
Business bloggers at Harvard Business Review discuss a variety of business topics including managing people, innovation, leadership, and more.
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The Evolution of a New Species of CMO - Businessweek

The Evolution of a New Species of CMO - Businessweek | The New CMO | Scoop.it
The Evolution of a New Species of CMO
Businessweek
Evolutionary scientists use the term “cladogenesis” to describe the division of an existing species into two or more new species, often in response to radical change in the environment.
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