The Modern Marketer
48 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Traackr
Scoop.it!

Overcome the Hurdles to Adopting Influencer Marketing - Traackr

Overcome the Hurdles to Adopting Influencer Marketing - Traackr | The Modern Marketer | Scoop.it

Learn the three challenges organizations typically face when approaching influencer marketing and the key strategies to overcome them.

Traackr's insight:

Based on customer insights, Traackr cofounder Pierre-Loïc Assayag analyzes the three main challenges to adopting influencer marketing at scale:


  1. Figuring out how to start
  2. Measuring impact
  3. Assigning adequate resources to execute


And provides actionable insights for how to successfully tackle each hurdle:


When getting started with influencer marketing:


  • Seek tangible impact
  • Think big, aim small
  • Emphasize relationship building over tactical social interactions


To measure impact:

  • Define success at the beginning
  • Progressively invest in an empirical model that translates output into outcome metrics
  • Embrace unexpected outcomes
To find adequate resources:
  • First, look for talent within your organization
  • Get advice but never outsource execution 
  • Experiment, Fail quickly, and scale what works
Be sure to check out the full post for more a more in-depth look at how to take on influencer marketing at your company.



more...
No comment yet.
Scooped by Traackr
Scoop.it!

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT - Chief Marketing Technologist

Financial Times reveals the executive view of marketing technology, an evolving relationship of marketing and IT - Chief Marketing Technologist | The Modern Marketer | Scoop.it
I was delighted to learn that the Financial Times — an international newspaper for senior executives and financial types that makes The Wall Street Journal look like light pop reading — dedicated an 8-page special report on the intersection of marketing and technology, officially released this morning. Recognition that marketing has become a technology-powered discipline […]
Traackr's insight:

Marketing has become a technology-powered discipline. The challenge for Marketers is sorting through proliferation of new media and new technologies and select the right suite of services. This is created space for hybrid roles of the chief marketing technologist (CMT), a senior role that's hard to fill given how new the convergence of Marketing and IT is. 


We agree with the author, that organizations must look beyond the c-suite to identify the right hybrid talent to meet the demands of modern marketing:  "there are growing ranks of marketing technologists that are influencing and executing the real work of modern marketing... doing it under a variety of labels: marketing operations, digital strategy, conversion optimization, growth hacking".

more...
No comment yet.
Scooped by Traackr
Scoop.it!

The Anatomy of the Modern Marketer by Traackr

The Anatomy of the Modern Marketer by Traackr | The Modern Marketer | Scoop.it
What does the next generation of marketing leaders look like? By analyzing the digital strategies of modern marketers, we identified these eight key attributes.
Traackr's insight:

Fantastic infographic detailing the 8 key attributes of CMO's today:


  • Flexible Thinkers
  • The Face of the Company
  • Eyes on the Prize
  • Ears Wide Open
  • Vision-Oriented
  • People at Heart
  • Getting Their Hands Dirty
  • Ideas with Legs
more...
No comment yet.
Scooped by Traackr
Scoop.it!

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report

The Internet Trifecta & the Battle for Attention: Lessons From Mary Meeker's Internet Trends Report | The Modern Marketer | Scoop.it
Get the essential marketing takeaways from Mary Meeker's 2014 Internet Trends Report.
Traackr's insight:

Katie Burke, who runs Analyst & Media Relations at HubSpot, identifies 5 key marketing takeaways from Mary Meeker's internet trends report:


  1.  The "Internet Trifecta": Content, Community, Commerce will replace the Marketing 4 Ps (product, price, promotion, place).
  2. Buyers' growing usage of multiple screens accelerates the inefficacy of marketing through traditional media (Print, TV). Marketing budgets must adjust accordingly (mobile, social)
  3.  Visual content is king
  4. Interactive content trumps passively-consumed content
  5. Meeker estimates 34% of big data is useful, but only 1% is analyzed, huge opportunity here.


Visit Katie's article for more in-depth analysis plus 10 tweetable takeaways.

more...
No comment yet.
Scooped by Traackr
Scoop.it!

Mixing with marketing: The CIO-CMO partnership

Mixing with marketing: The CIO-CMO partnership | The Modern Marketer | Scoop.it
There’s a new synergy happening in the boardroom, and while some CIOs are left floundering by fast-shifting demands for them to become more agile, customer-responsive and creative, most are finding that they have more in common with their new best mate, the chief marketing officer, than they ever suspected.
Traackr's insight:

The emergence of social media + big data, combined with an irreversible shift in buyers' expectations, has ushered brands into the age of social business. This article highlights the impact this has had on Marketing and IT organizations- the most significant being that the once-disparate departments must now work collaboratively.

more...
No comment yet.
Scooped by Traackr
Scoop.it!

Why marketing isn't marketing anymore

Why marketing isn't marketing anymore | The Modern Marketer | Scoop.it
The new marketers don’t just behave more analytically. They believe in product before content.
Traackr's insight:

Few would argue that that the role of a CMO today isn't what it used to be. Bruno Aziza, big data entrepreneur, author, and Chief Marketing Officer at Alpine Data Labs discusses two major shifts in the way modern marketers think and work.


Key takeaways:

  1. Big data has driven marketers not only to behave more analytically, but also to approach marketing more like product developers than content creators. Smart marketers believe "the products they build – website included – are engineered to solve customers’ real problems”.
  2. Modern marketers face growing accountability for Acquisition, Activation, Retention, Referral and Revenue from leads. Aziza advises modern marketers to “obsess” over the process of how sales engages with leads, and focus on influencing and empowering the major actors of each transaction in the sales cycle.


more...
No comment yet.