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PPC Keyword Research Guide: Finding the Words for PPC Marketing | WordStream

PPC Keyword Research Guide: Finding the Words for PPC Marketing | WordStream | The Media Bull | Scoop.it
Learn how to find, refine, and organize keywords for your PPC campaigns in this PPC keyword research guide. Beginner to intermediate level.
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5 Ways Small Business Owners Can Mobilize Their Marketing

5 Ways Small Business Owners Can Mobilize Their Marketing | The Media Bull | Scoop.it
Mobility has become an integral part of our culture with users checking email, shopping online, and visiting social media sites from their mobile devices.
Ben Evans's insight:

We have been saying for years that mobile is the way forward.  This article is worth a read but if you want any more info just give us a shout.

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Mobile Ads Jump 145%, Driving 18% Rise In Internet Advertising - Forbes

Mobile Ads Jump 145%, Driving 18% Rise In Internet Advertising - Forbes | The Media Bull | Scoop.it
Adweek
Mobile Ads Jump 145%, Driving 18% Rise In Internet Advertising
Forbes
Digital video ads, while still smaller than mobile, saw a 24% jump, to $1.3 billion.
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Sky Adsmart - Audience targeted advertising should benefit both advertisers and viewers

Sky Adsmart - Audience targeted advertising should benefit both advertisers and viewers | The Media Bull | Scoop.it
With Sky's launch of Adsmart, advertising audience targetting could be set for a leap forward when it comes to providing a highly targeted advertising solution.

Via Thomas Faltin
Ben Evans's insight:
This will change the face of TV advertising forever!! It is already up and running and is the future of TV advertising in our opinion. By turning your sky+ box into what is really an ad server will allow BSKYB to send out targeted messasges ...based on region, demo or any target market our clients wish to reach with messages at the times they are watching.  WE ARE VERY HAPPY TO HAVE CAUGHT ONTO THIS EARLY AND WILL BE SHOWING MEDIA BULL CLIENTS ITS BENEFITS OVER THE COMING MONTHS AND YEARS.
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2014: 10 Trends That Will Matter for Brands

Want to make 2014 a great year for your brand and business? Here are the 10 trends we at Jack Morton believe will make a difference for brands in the year to come.


Via Jeff Domansky
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Jeff Domansky's curator insight, November 15, 2013 11:35 AM

Creative presentation, useful insight for branding, marketing and PR pros.

bradkerr's curator insight, November 15, 2013 3:42 PM

Want to know where things are heading in 2014 and beyond? These aren't fairytales...they are happening now.