The Marketing Technologist
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Why Your Brand Marketing Needs a Chief Marketing Technologist - Business 2 Community

Why Your Brand Marketing Needs a Chief Marketing Technologist - Business 2 Community | The Marketing Technologist | Scoop.it
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The Quintessential Marketer Scientist

The Quintessential Marketer Scientist | The Marketing Technologist | Scoop.it
Philosopher kings. Warrior poets. Scholar athletes. These compound nouns embody the grand ideal of the “hybrid” — those rare individuals who fuse multiple disciplines and talents into an epic combination.
Corey Ganzman's insight:

Read and then read again - this is now - get on board

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Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide

Omnicom Media Group to deploy Salesforce Marketing Cloud worldwide | The Marketing Technologist | Scoop.it
The Omnicom Media Group is deploying Salesforce Marketing Cloud as the core platform for its social marketing offerings under a deal described as the first of its kind for the agency group.
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Is Data-Driven Marketing Compatible With Agile Marketing?

Is Data-Driven Marketing Compatible With Agile Marketing? | The Marketing Technologist | Scoop.it
It\'s important to develop clear and well-thought-out strategies for turning raw numbers into insights that can be quickly applied to a real-world setting.\n
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Leading By Example: Data-Driven Marketing Strategies Drives Results | Adometry

Leading By Example: Data-Driven Marketing Strategies Drives Results | Adometry | The Marketing Technologist | Scoop.it
The availability of rich data and new technologies provide an unprecedented opportunity to leverage data-driven marketing to drive real business results.
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Martec's Law: Technology changes exponentially, organizations change logarithmically - Chief Marketing Technologist

Martec's Law: Technology changes exponentially, organizations change logarithmically - Chief Marketing Technologist | The Marketing Technologist | Scoop.it
I believe these two things are true: Technology is changing very rapidly, and those changes seem to be accelerating. Changing an organization — how it thinks and behaves — is still hard and slow.
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The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation?

The Salesforce.com-ExactTarget Mega-Deal: The End Of The Road For Stand-Alone Marketing Automation? | The Marketing Technologist | Scoop.it
Will Salesforce.com’s acquisition of ExactTarget fuel interest in marketing automation, or does it mean that the marketing automation function is going to get gobbled up by CRMs, the way Oracle swallowed Eloqua?
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