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The Smart Guide To Lead Generation [FREE Ebook] - Hubspot via Unbounce

The Smart Guide To Lead Generation [FREE Ebook] - Hubspot via Unbounce | The MarTech Digest | Scoop.it
So what goes into a best-of-class lead generation engine? Learn the 30 greatest lead generation tips, tricks, and ideas - Download the free ebook now.


Excerpt...


There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning. In this guide, we expose the top 30 techniques marketers should utilize to increase leads and revenue. These tactics have been tested over the past 7 years and have been used by 8,000+ Hubspot customers to generate more than 9.8 million leads.

marketingIO's insight:

I know we've seen this before, but if you haven't, boom there it is. And it's priced right.


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Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily | The MarTech Digest | Scoop.it
Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.
marketingIO's insight:

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

 

Takeaways from the article are curated here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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New Character Length for Google SERP Snippets & Meta Descriptions - Portent

New Character Length for Google SERP Snippets & Meta Descriptions - Portent | The MarTech Digest | Scoop.it
Google is now saying that the maximum length for a snippet in search results is 320 characters including spaces & snippet features, like the Published Date. I more often recommend a length of 300 characters for a Meta Description. However, other data providers like RankRanger have noted that the new descriptions have yet to exceed 300 characters in the wild and are currently averaging out to only about 230 characters.

Do I need to rewrite all my Meta Descriptions for 320 characters? In a word: No. But while you don’t need to rewrite all your Meta Descriptions this instant, you might want to consider it.
marketingIO's insight:

New Character Length for Google SERP Snippets & Meta Descriptions - Portent

 

And if you want to know why, click through. But you many want to revisit your Meta Descriptions.

 

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Best Software Companies in 2018 | G2 Crowd

Best Software Companies in 2018 | G2 Crowd | The MarTech Digest | Scoop.it
G2 Crowd’s list of the Best Software Companies for 2018, based on data from real users & real reviews. See the top 100 Software Companies determined by feedback from those who know software companies best-their customers. Plus, G2 Crowd gives the Top 50 software companies segmented by company size.
marketingIO's insight:

Best Software Companies in 2018 | G2 Crowd

 

It's a Top 100 list, crowdsourced.

 

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Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week

Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week | The MarTech Digest | Scoop.it
Marketers are facing a “challenging” 2018 as tepid economic forecasts and a “loss of momentum” caused marketing budget growth to slow to its lowest rate for almost two years in the final quarter of 2017.

According to the IPA’s quarterly Bellwether report, 23.9% of marketers surveyed said they increased their budgets in the last three months of the year in an effort to support brands, help new product launches or in response to greater competition. However, cost pressures, client caution and ongoing economic uncertainty caused 15.2% to cut their budgets.

While the resulting net balance of +8.6 marks five straight years of budget increases for the marketing industry, it is down from the +9.9% figure in the previous quarter and the lowest net balance score since Q3 2016.
marketingIO's insight:

Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week

 

Lots of revisions, even with a corporate tax reduction.

 

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Blockchain startup Rouge & the future of digital marketing - The Merkle

Blockchain startup Rouge & the future of digital marketing - The Merkle | The MarTech Digest | Scoop.it
Whilst blockchain technology is not ready to deliver many of the promised use-cases, the coupon market is actually a use-case, where blockchain technology makes sense and can already make a difference – with the solution developed by Rouge Network.

--Unique coupons: The use by date is coded into the coupon, so expired coupons will no longer exist online. Say goodbye to “this coupon is no longer valid.”
--End of fake coupons: A coupon generated from the Rouge blockchain platform becomes a unique digital object that cannot be replicated, and can only be used once.
--Trackable online coupons: The platform based on smart contracts and Ethereum’s public ledger will also make coupons easier and cheaper to manage, providing more accurate information on a coupons’ status.
--E-Commerce 3.0: Additionally, with the Rouge platform, coupons can be re-sold on to a secondary market. Customers can share a promotional deal they have received for their loyalty to a trading place where new customers exist, giving coupons added value, and making the coupon experience easier to share, and a much more fun and reliable experience.
marketingIO's insight:

Blockchain startup Rouge & the future of digital marketing - The Merkle

 

This is just the start. Everything we do in marketing is transactional, and can be the basis for an ICO.

 

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What will drive M&A in the adtech and martech sector in 2018? - The Drum

What will drive M&A in the adtech and martech sector in 2018? - The Drum | The MarTech Digest | Scoop.it
Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’s upcoming Genuine Data Protection Regulations (GDPR), as well as a desire among aspirant platform providers to rival market leaders are likely to drive mergers and acquisitions (M&A) in 2018.

Some industry sources report that these factors have already started to take effect, with a number of adtech and martech M&A transactions taking place in the latter part of 2017 deemed as preemptive measures to ward off competitive and regulatory headwinds.

Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US digital media sector between 2016 and 2017 rose from 236 to 252. Although the group also points out the absence of deals during the surveyed that were in excess of a billion dollars, this is compared to six the previous year.
marketingIO's insight:

What will drive M&A in the adtech and martech sector in 2018? - The Drum

 

The surprise is that GDPR will drive consolidation, but the explanation makes sense.

 

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How to Use SlideShare for Lead Gen With E-Books - MarketingProfs

How to Use SlideShare for Lead Gen With E-Books - MarketingProfs | The MarTech Digest | Scoop.it
SlideShare offers built-in lead forms as a paid feature, and users can integrate these forms directly with a marketing automation platform, such as Marketo. This feature is available to business accounts, allowing users to choose the "Collect Leads" option for each SlideShare they upload. (SlideShare has a great guide on paid options.)

Depending on your audience and offering, paying for leads on SlideShare might be worth it. However, in my experience, the lead quality can be highly variable, and I've found the paid options to be more expensive and less useful than other channels.


So, how can you use SlideShare for lead-gen while maintaining your budget and your lead quality standards?

Read on for real-world examples.
marketingIO's insight:

How to Use SlideShare for Lead Gen With E-Books - MarketingProfs

 

This great article covers a unique combination: SlideShare + Ebooks. Hard to make an Ebook? Nope! Go here: https://designrr.io/ 

 

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Salesfusion Redefines Marketing Automation with Salesfusion 12

Salesfusion Redefines Marketing Automation with Salesfusion 12 | The MarTech Digest | Scoop.it
Salesfusion announced the launch of Salesfusion 12, the next evolution in marketing automation. Salesfusion 12 delivers a high-performance platform with the easiest-to-use campaign creation tools, including a new Landing Page Builder and Advanced Analytics. Changing the status quo in the industry, the new solution is the only platform to include powerful business intelligence tools for the data-driven marketer to easily measure and report marketing's success.

With seven native CRM integrations including Bullhorn, NetSuite, Microsoft Dynamics, Salesforce, Infor, Sugar and Sage, Salesfusion 12 expands the deep integration to include custom objects in both Microsoft Dynamics CRM and Salesforce. Additionally, it has deepened the connectivity with Bullhorn as well as integrating to Campaigns in Salesforce, Infor and Microsoft Dynamics.
marketingIO's insight:

Salesfusion Redefines Marketing Automation with Salesfusion 12

 

FYI...

 

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How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs | The MarTech Digest | Scoop.it
The truth is, startups tend to be riskier. Note, I said riskier market leaders can fail too). But, by the numbers, only 10% of startups make it, so there's always the concern that the company will fold. And what will happen if it does? Pushing all your data to a Cloud technology startup only to find out it's filing for bankruptcy and you have 48 hours to get all your data out of there... is inconvenient, to say the least.

On the flip side, startups do have their advantages. For one thing, they're much more likely to adjust and update product road maps to meet your specific needs. We can't say the same about some of the huge SaaS empires out there. And the obvious reason you might choose an "off brand" martech solution is, simply, that they tend to be cheaper.

So, balance risk and reward. Where can you afford to go cheap? Where should you dish out a little extra money?
marketingIO's insight:

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs

 

Vendor viability is always a part of the decision-making process. If the marketer has any concerns, then see the IT pros.

 

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A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce | The MarTech Digest | Scoop.it
Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? The answer is YES, if you use my blueprint for the perfect popup design.
marketingIO's insight:

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce

 

BTW: Unbounce's pop-ups are a great add-on to their excellent product.

 

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AI, Predictive Content, and the Customer Experience - Kapost

What does “predictive content” mean? Simply enough, it predicts what type of content is shown to each individual to make the most of every interaction. Predictive content relies on the uses of machine learning (ML) and predictive analytics to automatically put the most relevant content in front of each person across web, mobile, and email channels.

Based on market research, marketing and AI are still trying to find a balance. In a 2016 B2B Gallup report, 71% of consumers are uninterested or disengaged and 60% of B2B customers just don’t care about brand relationships. Instead, they prefer authentic human interaction. So AI may be filtering for relevant content, but is it really engaging the consumer?


As AI and consumer relationships try to weave themselves together seamlessly, one thing keeps getting in the way: the consumer’s desire for authenticity. It’s not about how often one sees content or how many followers people have on any given social network; it’s about the authenticity of the content and how brands engage with their followers in meaningful ways.
marketingIO's insight:

AI, Predictive Content, and the Customer Experience - Kapost

 

So long as the content meets the needs of the reader, all is well.

 

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Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday | The MarTech Digest | Scoop.it
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
marketingIO's insight:

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

 

You know it, I know it, now Rand tells you why.

 

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Why zero-based budgeting makes sense again | McKinsey & Company

Why zero-based budgeting makes sense again | McKinsey & Company | The MarTech Digest | Scoop.it
ZBB is designed to scrutinize every dollar. In a low-growth environment, it’s easy to see why keeping costs down would be especially attractive. But the fundamentals of P’s & L’s have largely been ever thus, and today’s ZBB renaissance comes from more than just typical margin forces at work. In fact, the current climate of disruption is unique because it has brought a heightened scrutiny about which business models make the most sense (even when that means a dramatic shift from the company’s traditional focus) and how resources should be allocated to best effect. Decisions must be made faster, results are expected more rapidly, and performance details are laid bare to a broader audience than ever before.

Leaders should turn human biases into a force for positive change: present ZBB not as a loss but as a gain; make ZBB the path of least resistance; and tap the power of transparency. Add to that, as well, the very human preference for order above chaos—now addressable through powerful, intuitive digital tools that simplify, expedite, and put everyone on the same budgetary page—and the likelihood for success is even greater.

But to really drive the changes home, organizations must build a cost culture—which means, in turn, that additional measures are critical.  A crucial step is to align compensation with ZBB conviction. We’ve found that rewarding high-performing business leaders—with both hard and soft incentives aligned to controllable performance elements—is essential. 
marketingIO's insight:

Why zero-based budgeting makes sense again | McKinsey & Company

 

It always makes sense, especially considering the impact from dynamic marketing technology changes.

 

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A Change to the News Feed - Facebook Posting from Mark Zuckerberg

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.

 

Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

 

We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups."

marketingIO's insight:

A Change to the News Feed - Facebook Posting from Mark Zuckerberg

 

It's a change for the better for the user, not so much for the marketer. Give it time.

 

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How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions

How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions | The MarTech Digest | Scoop.it
To drive change, CMOs must first develop an ongoing relationship with the CPO and/or business unit general managers, agreeing on joint planning processes and strategies. Investing time in understanding what drives product peers, the language they speak, and how to align to mutual goals is also important. Additionally, strong alignment between portfolio marketing and product management is critical to driving transformations.

Next, jointly prioritize buyer personas and develop a common understanding of their key pain points and needs. Product executives need to be confident that their products will still be positioned strongly to buyers, but framed more effectively by responding to their needs. Focusing on customer needs across product areas/business units enables more strategic thinking about emerging customer needs and growth opportunities. A better understanding of true customer needs and alignment to the product portfolio empowers organizations to turn superior customer experiences into strong corporate growth.

Finally, tie the KPIs and metrics measured to key transformation initiatives to drive continuous improvement. Together, the CMO and CPO should translate transformational goals and initiatives with metrics that demonstrate efficient, mutual progress toward meeting key corporate goals. Demonstrating interim wins to the organization and showing movement toward the transformation vision goes far in driving transformation progress and visibility.
marketingIO's insight:

How Should CMOs Transform Marketing in Product-Led Organizations? - SiriusDecisions

 

Probably the hardest organizational task for the CMO, and it won't happen without CEO and CFO support (if not directive).

 

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3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist

3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist | The MarTech Digest | Scoop.it
1. Rationalize your martech stack.
I love the term “rationalize” because the root of the word means to be rational. To rationalize your martech stack is to get more out of your best marketing technology tools — and to get rid of tools that you’re either no longer using or duplicate functionality that you have elsewhere.



2. Grow and rejuvenate your martech stack.
I know, this sound contradictory to your first resolution to rationalize your stack. But it’s not. One of the advantages of rationalizing your stack is that it actually makes it easier for you to phase in new technologies as you need them. And you’re going to need new technologies. The digital world continues to advance at an incredible rate — this is Martec’s Law in action. If you don’t take advantage of innovations in the market, your competitors may.



3. Keep the customer at the center of your martech stack.
Marketing technology and operations has become a big part of what modern marketing organizations do. But it’s important not to lose sight of why we operate these technologies: to provide remarkable customer experiences. 
marketingIO's insight:

3 New Year's resolutions for your martech stack in 2018 - Chief Marketing Technologist

 

Keep reading, keep learning, keep experimenting.

 

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Is Agile Marketing a Passing Fad? - SiriusDecision

Is Agile Marketing a Passing Fad? - SiriusDecision | The MarTech Digest | Scoop.it
How do you determine if agile is the right approach? During our recent CMO session, we introduced the SiriusDecisions Agile Marketing Assessment Framework to participants. This framework arms CMOs/marketing leaders with a systematic approach they can use across a number of marketing processes (e.g. content planning and execution, measurement implementation, infrastructure implementation, go-to-market strategy) to determine which elements of a process can become more agile. It encompasses five key factors:



-Frequency. How frequently is a particular task performed? If frequency is high, then agile might be a good approach to take.
-Risk tolerance. Can the step afford to fail, or does failure cause severe consequences? An important element of agile is that you can experiment and optimize results. If you’re uncertain about the potential outcome and you can afford to experiment, agile can be a terrific option.
-Time to impact. At the heart of agile is measurement. Can a task been broken down and make a quick impact after implementation?
-Experience. Is this something that we have never done before? If so, then experimentation may be needed to get it right.
-Readiness. Do we have the necessary information or can we get what we need to perform that particular task? If the answer is yes, then agile may be the best approach.
marketingIO's insight:

Is Agile Marketing a Passing Fad? - SiriusDecision


Agile, if done properly, is a valuable management tool for marketers, especially Directors, VPs, and CMOS.

 

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Act-On's Newest Features Focus on Personalization and Security - PCMag

Act-On's Newest Features Focus on Personalization and Security - PCMag | The MarTech Digest | Scoop.it

"Hoping to leverage personalization, machine learning (ML) and data intelligence, Act-On is introducing two new tools that bring marketers closer to customers—all while making messaging more relevant and deliverable. Additionally, the company is keeping an eye on international regulations that will have a major impact on American and European brands, introducing new features and processes that will ensure marketer compliance.

 

1) Adaptive Forms
2) Transactional Sending
3) Local Sending: Act-On is helping its customers to be compliant by introducing a Local Sending module that supports the EU’s updated processes and protocols. All data created by these customers will be stored and sent from Act-On’s AWS-powered servers, which are based in Ireland. The company said it is continuing to build additional functionality into its tool to help ensure marketers using its system remain GDPR-compliant."

marketingIO's insight:

Act-On's Newest Features Focus on Personalization and Security - PCMag

 

Another GDPR feature built into MA. It's a necessity.

 

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Google’s new custom intent audiences and you - Search Engine Land

Google’s new custom intent audiences and you - Search Engine Land | The MarTech Digest | Scoop.it
Here’s the gist: Custom intent audiences offer advertisers the opportunity to use the Google Display Network (GDN) to find “people who want to buy the specific products you offer — based on data from your campaigns, website and YouTube channel.” They come in two distinct flavors:

--Create-your-own. Like a trip to your favorite pizza chain (but for the GDN), you can mash topics and URLs together like mushrooms and pepperoni in order to target net-new prospects who are probably into your product or service.
--Auto-created. No idea where to start with the Display Network? Let your ol’ pal Google help! Auto-created custom intent audiences use the power of machine learning to infer the traits your prospects possess, then create audiences exclusive to your account.
marketingIO's insight:

Google’s new custom intent audiences and you - Search Engine Land

 

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Sales Operations: What It Is, Why It Matters, and How To Do It Right | Sales Hacker

Sales Operations: What It Is, Why It Matters, and How To Do It Right | Sales Hacker | The MarTech Digest | Scoop.it
Sales Ops has expanded its role to include nearly all functions that provide strategic insight needed by a sales team to achieve sustainable growth.

The composition, hierarchy, and primary role of sales ops may differ across industries and even across similar businesses of diverse sizes, but many of today’s sales ops leaders perform a standard core set of functions.

Sales Ops: Table of Contents

--Strategy
--Performance
--Technology
--Building Sales Ops
--Sales Ops vs Sales Management
--Sales Operations Process
--Sales Ops Metrics & KPIs
--Sales Operations vs Sales Enablement
--Sales Ops Best Practices
marketingIO's insight:

Sales Operations: What It Is, Why It Matters, and How To Do It Right | Sales Hacker

 

The first in-depth post on sales operations, and it's excellent.

 

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Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices - MarketingProfs

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices - MarketingProfs | The MarTech Digest | Scoop.it
Marketing teams can hone their strategies and better tailor them to consumers' demands by following these five steps:

1. Transition to a scoring system. Scoring your consumers according to the behaviors relevant to the company's brand or category allows marketing teams to build and sequence dynamic consumer journeys targeting precisely the right time and place. 
2. Invest in identifying consumer need-states. Through new data sets, tracking methods, and signals in behavior data histories, marketing teams can see where the brand is able to meaningfully engage. 
3. Identify your winning and losing approaches. Using all of the above information, teams should then assess their current marketing communications to gauge how consumers receive them. 
4. Redesign efforts along the consumer journey. The more you can position your company as helpful through a consumer's journey, the higher your return. Teams need to develop multiple opportunities along the buyer's journey for prospects to show interest and display engagement—ones that focus on those "moments of need"—because it's not just at the point of purchase that you need to persuade consumers.
5. Pay attention to ethical and social boundaries. As you build needs-based and precision messaging, keep in mind the legal, moral, and social boundaries of using targeted data. Stay well within those bounds, because violating a potential buyer's trust is the easiest way to sabotage your marketing efforts. 
marketingIO's insight:

Segmentation Models Are Outdated: How to Update Your Marketing Segmentation Practices - MarketingProfs

 

RE: Lead Scoring...OK if you're a single product company, or you're managing a single product.

 

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5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink | The MarTech Digest | Scoop.it
A 2017 MARTECH TODAY infographic lists the almost 5,000 companies that are part of the marketing technology landscape, up from just 150 in 2011.

Yet, according to CSO Insights, despite the new tools, the mobile devices, the potential of social, and so on, many salespeople are working harder than ever just to achieve the same old results or worse. Quota attainment averaged across all geographies, industries and company sizes has dropped from 63% of salespeople in 2012 to 53% in 2016 – and 2017 will likely be down again – for the fifth year in a row.

My $.02 is that technology has made it possible for marketing to get more poor-quality leads to sales faster than ever before.
marketingIO's insight:

5,000 Marketing Technology Tools (and Sales Execs Still Need to Find Over Half of Their Own Leads) | CustomerThink

 

This hurts (and if it doesn't, it should).

 

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Michael Chretien's curator insight, January 12, 4:51 PM
The 3rd summary paragraph says it all... Tech makes it easier to find leads....just not quality ones.  
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3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert

3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert | The MarTech Digest | Scoop.it
Indeed, only 22 percent of marketers believe they run data-driven marketing initiatives that are achieving significant results. And I’d bet the other 78 percent are only scraping the tip of the analytics iceberg. But there are three advanced features you can use to generate real, granular insights from your analytics.

1. Advanced Segmentation
2. Advanced Dashboards
3. Advanced Goal Tracking
marketingIO's insight:

3 Advanced Google Analytics Techniques for B2B Marketers - Convince & Convert

 

Step by step details are delineated, so you'll want to forward to your specialists.

 

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5 content distribution strategies for 2018 - Search Engine Land

5 content distribution strategies for 2018 - Search Engine Land | The MarTech Digest | Scoop.it
1. Turn your blog post into an e-book
2. Video marketing made easy
3. Make your content extra sharable with infographics
4. The power of email
5. Have you Reddit?
marketingIO's insight:

5 content distribution strategies for 2018 - Search Engine Land

 

Careful on infographics: starting to flatten out.

 

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30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer | The MarTech Digest | Scoop.it
The official name for Twitter’s automated ads program is Twitter Promote Mode. Here’s how it works:

For a flat monthly fee of $99, Twitter will automatically promote your tweets according to your preferred targeting (interests or locations).

At the end of the 30 days, here are our results from the Twitter Promote Mode:

-28,686 people reached
-34 followers gained
-230,092 profile visits
-170 tweets promoted
marketingIO's insight:

30 Days of Twitter Promote Mode: Our Results, Analysis, and Decision - Buffer

 

In beta. But only 34 followers gained, and only 170 tweets promoted?

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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