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The LinkedIn Guide to Personalized Content Creation - CMI

The LinkedIn Guide to Personalized Content Creation - CMI | The MarTech Digest | Scoop.it

Condensed...


How do you start your personalization plan on the right foot?

1. Find out who they are: Extensive research helps reveal what makes your audience members tick. Your buyer personas make that data actionable.

2. Listen to what they have to say: Listening to discussions on social media is today’s most powerful research tool for content creation. On LinkedIn, active “groups” are gold mines of information about each of your segments.

3. Create segment-specific content: Use your buyer personas to create a content plan for each segment. This part of the process takes a look at what each audience segment is talking about — and what they aren’t talking about but might find interesting.

4. Form a distribution plan: With your segments in hand, reevaluate your distribution channels. Are you approaching them with your audience segments in mind?

 

Below are three ways LinkedIn works with brands to promote content marketing:

1. Leveraging brand pages and native ads

2. Taking part in the conversation: Not everyone considers the conversations they have in LinkedIn groups to be “content marketing.” But that’s exactly what it is — providing helpful content directly to an audience member without imposing a sales message.

3. Creating personalized social experiences: LinkedIn APIs have uncovered a world of uses for creating personalized social experiences. Just ask PwC Netherlands: The global consulting firm worked with LinkedIn to create a successful professional relationship game based on a user’s LinkedIn network. CMI says: LinkedIn imposes few limitations on content marketers. Extending personalization beyond the walls of the professional network is a realistic goal that you can make happen with LinkedIn APIs.


CYDigital's insight:

We got excited when we saw the article title, but very little of the post concerned itself with personalization. And when personalization was mentioned, it came with APIs (pain). So if you have a nice dev team as a part of your marketing department, great. If not, then either start a business around custom program for LinkedIn APIs or just stick with the basics.


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Peg Corwin's curator insight, June 5, 2013 10:23 AM

Great ideas.

Greg Mudd's curator insight, June 5, 2013 12:51 PM

LinkedIn has rapidly become the number one B2B social networking tool for businesses and professionals, and in the process has transformed itself from a niche social network to a content powerhouse which is why LinkedIn should also be part of your content marketing strategy. Learn best practicies for delivering personalized experiences and best practices for audience segmentation.

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PR: The Leading Marketing Power Of Our Times? - brandingstrategyinsider.com

PR: The Leading Marketing Power Of Our Times? - brandingstrategyinsider.com | The MarTech Digest | Scoop.it
There's no denying that earned media has displaced paid media as the key driver of consumer behavior today.
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5 Crucial Data-Driven Marketing Trends and How to Exploit Them |Marketo - blog.marketo.com

5 Crucial Data-Driven Marketing Trends and How to Exploit Them |Marketo - blog.marketo.com | The MarTech Digest | Scoop.it
The latest marketing trends are sometimes difficult to keep up with. What is a passing fad and what is here to stay? Here are 5 data-driven marketing trends that will help you get ahead including personalized user experiences, AI, and more.
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Social Shouter's curator insight, July 15, 2:45 AM
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The Rules of Link Building - Whiteboard Friday - moz.com

The Rules of Link Building - Whiteboard Friday - moz.com | The MarTech Digest | Scoop.it
Are you building links the right way? Or are you still subscribing to outdated practices? Britney Muller clarifies which link building tactics still matter and which are a waste of time (or downright harmful) in this week's edition of Whiteboard Friday.
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100 Tools Everyone In The Business Industry Should Be Using - growthhackers.com

100 Tools Everyone In The Business Industry Should Be Using Running a business is very difficult only the entrepreneurs know.
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How to Pick a CMS that Makes Your Content Stand Out in the Competition - martechseries.com

How to Pick a CMS that Makes Your Content Stand Out in the Competition - martechseries.com | The MarTech Digest | Scoop.it
The familiarity with a Content Management System, or CMS, is the quintessential requirement for a marketer to sail through the choppy waters of audience conversions and website navigation.
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Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline In 2018 - saleshacker.com

Modern Lead Generation Strategies & Techniques To Supercharge Your Pipeline In 2018 - saleshacker.com | The MarTech Digest | Scoop.it
Lead generation – love it or hate it, this is what B2B companies are salivating over these days, and for good reason.

While there are endless ways to build high quality leads into your pipeline, it’s actually getting harder to do so, largely because of noisy, cluttered markets that are infested with competitors looking to swipe your prospects away from you any way they can.

In this webinar, featuring two lead generation experts, Eric Siu and Gaetano DiNardi, you’ll learn modern lead generation strategies and techniques to supercharge your pipeline and gain a competitive edge in 2018.

Limited slots available, so register now.

If you can’t make it to the live session, sign up, and we’ll send you the recording.
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FindThatLead Prospector: Search and Find Targeted Lead Email Addresses - martech.zone

FindThatLead Prospector: Search and Find Targeted Lead Email Addresses - martech.zone | The MarTech Digest | Scoop.it
FindThatLead Prospector: Search and Find Targeted Lead Email Addresses by Douglas Karr on MarTech
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3 Forces Shaping The Future Of B2B Marketing - marketinginsidergroup.com

3 Forces Shaping The Future Of B2B Marketing - marketinginsidergroup.com | The MarTech Digest | Scoop.it
This post was originally published on this site Many executives, particularly Chief Marketing Officers, are in constant pursuit of understanding changing buyer behaviors and markets.  Which, for the most part, remains an elusive and challenging endeavor.  In the past ten plus years, we have seen a tumultuous upheaval in both the world of buyers and …
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How to Bulk Schedule Facebook Posts Without Paid Tools - socialmediaexaminer.com

How to Bulk Schedule Facebook Posts Without Paid Tools - socialmediaexaminer.com | The MarTech Digest | Scoop.it
Discover a three-step process to schedule multiple posts to your Facebook page and group using free tools.
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Does Your Dashboard Keep Pace With Your Account-Based Marketing Program? - siriusdecisions.com

Does Your Dashboard Keep Pace With Your Account-Based Marketing Program? - siriusdecisions.com | The MarTech Digest | Scoop.it
Account-based marketing (ABM) requires marketers to demonstrate contributions of marketing in new ways. Effective ABM dashboards highlight metrics that matter at the account and program levels. The most effective organizations develop ABM reports to match the needs of different reporting audiences.
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Singular vs. Multi-Product Growth Benchmarks Report (Case Study - 512 - growthhackers.com

Should the long-term plan for your company be to build multiple products, or stick with just one offering? We looked at data from 512 subscription companies to
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How To Foolproof Your Digital Marketing Strategy - forbes.com

How To Foolproof Your Digital Marketing Strategy - forbes.com | The MarTech Digest | Scoop.it
Make your brand stand out in an ever-evolving market.
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Global Marketing Automation Software Market Forecast 2018-2025 – Fair Columnist - faircolumnist.com

Global Marketing Automation Software Market Forecast 2018-2025 – Fair Columnist - faircolumnist.com | The MarTech Digest | Scoop.it
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Get SharpSpring Marketing Automation For Half Price | No Set up Fee with Higher Limits – Perfect Investor - theperfectinvestor.com

Get SharpSpring Marketing Automation For Half Price | No Set up Fee with Higher Limits – Perfect Investor - theperfectinvestor.com | The MarTech Digest | Scoop.it
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Four Emerging Trends In MarTech Hiring For 2018 - forbes.com

Four Emerging Trends In MarTech Hiring For 2018 - forbes.com | The MarTech Digest | Scoop.it
The prominence of marketing technology solutions is only set to increase in 2018.
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The Top 6 E-commerce Metrics for B2B Enterprises - martechadvisor.com

The Top 6 E-commerce Metrics for B2B Enterprises - martechadvisor.com | The MarTech Digest | Scoop.it
Every Sales, Marketing, Advertising professional is known to constantly worry about numbers, mainly analytics.This is not news. Take the example of Tv ads, which advertiser wouldn’t worry about tv ratings when running advertising campaigns?
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What are the Best Demand Marketing Channels for 2018? - integrate.com

What are the Best Demand Marketing Channels for 2018? - integrate.com | The MarTech Digest | Scoop.it
From webinars to the right kind of events, discover the tried-and-true demand marketing channels driving results for (almost) everyone in 2018.
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An Introduction to Google Tag Manager - moz.com

An Introduction to Google Tag Manager - moz.com | The MarTech Digest | Scoop.it
Using Google Tag Manager effectively first requires a comprehensive understanding of how it works and what it can be used for. This introductory guide to GTM will clear up any confusion or fears you had about using the tool, arming you with all the knowledge you need to get started.
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Forrester Research: What we see coming for the channel in 2018 - zdnet.com

Forrester Research: What we see coming for the channel in 2018 - zdnet.com | The MarTech Digest | Scoop.it
Forrester shares eight predictions for the channel this year.
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Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration - Media Releases - CSO | The Resource for Data Security Executives - cso.com.au

Marketo Announces Integration with Slack to Improve Sales and Marketing Collaboration - Media Releases - CSO | The Resource for Data Security Executives - cso.com.au | The MarTech Digest | Scoop.it
New integration enables notifications in real-time
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Marketing Tags and Google Tag Manager: The Top 20 Tags From The Top 200 Marketing Sites - #infographic / Digital Information World - digitalinformationworld.com

Marketing Tags and Google Tag Manager: The Top 20 Tags From The Top 200 Marketing Sites - #infographic / Digital Information World - digitalinformationworld.com | The MarTech Digest | Scoop.it
Digital marketers track all kinds of things using many different tools. Tools such as Google Analytics are added to websites as marketing ‘tags’, which are little bits of javascript code and tracking pixels. They give insights into all kind of things about the sources and behavior of visitors.
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Guide to B2B Marketing Resources for 7 Paid Platforms | KoMarketing - komarketing.com

Guide to B2B Marketing Resources for 7 Paid Platforms | KoMarketing - komarketing.com | The MarTech Digest | Scoop.it
Find out the most helpful and valuable B2B marketing resources for 7 paid platforms, including Google AdWords, Bing Ads, Facebook, Twitter, LinkedIn, Quora, and Reddit.
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How Do You Make Sense of Your Martech Stack? Visualize It. - Bryan Yeager - blogs.gartner.com

Bryan Yeager focuses on digital marketing technology, strategy and emerging trends. Mr. Yeager helps marketers assess and prioritize the platforms, tools and s
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Consider Proof of Concept When Buying Marketing Technology - act-on.com

Consider Proof of Concept When Buying Marketing Technology - act-on.com | The MarTech Digest | Scoop.it
In this Rethink Marketing Podcast, David Raab share his insights on evaluating and proof of concept when buying marketing technology
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The Different Types Of Hosting For Your WordPress Website - #Infographic / Digital Information World - digitalinformationworld.com

The Different Types Of Hosting For Your WordPress Website - #Infographic / Digital Information World - digitalinformationworld.com | The MarTech Digest | Scoop.it
Developers may want to host clients websites to make extra income, or perhaps they just want to ensure that their clients have the best possible hosting to provide a better chance of succeeding with their online investment.
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