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Big Data Snapshot | New Scientist

Big Data Snapshot | New Scientist | The MarTech Digest | Scoop.it
Big data techniques seek to gain new insight by analysing very large data sets
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Most Marketers Unhappy With Their Software: Report - MediaPost

Most Marketers Unhappy With Their Software: Report - MediaPost | The MarTech Digest | Scoop.it
Marketers feel they are wasting money on technology.

Over three-fourths say they can’t meet their goals with their current software, according to Marketing Flab to Fab, a study released today by Resulticks. Less than a fourth are happy with their existing stack But it’s not for lack of trying. Of 318 marketers polled, 48% have invested in major marketing cloud software suites. And 19% have built an integrated best-of-breed martech stack.

But 66% of those who use cloud software suites can’t meet all of their goals, and 38% feel they still need more technology. Presumably, that includes email software. 

Here’s one clue as to how things go wrong: 55% say vendors are guilty of overhype and help foment market confusion.

Here’s another: Of those with siloed solutions, 15% say their tools do not integrate well.
CYDigital's insight:

Most Marketers Unhappy With Their Software: Report - MediaPost

 

We're not surprised.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Sasha Orzel's curator insight, June 15, 4:06 PM
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3 Ways SEO and Rankings are Changing in 2018 - Marketo

3 Ways SEO and Rankings are Changing in 2018 - Marketo | The MarTech Digest | Scoop.it
1. Video is Going to Rule the Rankings
2. Voice Search Will Start to Find its Footing
3. Mobile Results Will Take Priority
CYDigital's insight:

3 Ways SEO and Rankings are Changing in 2018 - Marketo

 

If you haven't already, then 2018 is the year you switch everything over to video.  All content.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Dynexcel's curator insight, January 31, 1:19 AM

Search engine optimization (SEO) is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

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What Google’s New Ad Settings Mean for Your Remarketing Campaigns | WordStream

What Google’s New Ad Settings Mean for Your Remarketing Campaigns | WordStream | The MarTech Digest | Scoop.it
Fresh on the heels of Facebook announcing a major overhaul of how its News Feed delivers content to users, Google has decided to get in on the user experience party, too. Per an announcement from Jon Krafcik, Google’s Group Product Manager of Data Privacy and Transparency, the search juggernaut is building on the “Mute this Ad” feature it rolled out in 2012.

In short, Google is giving prospects more ways to avoid our attempts at wooing them with remarketing ads.
CYDigital's insight:

What Google’s New Ad Settings Mean for Your Remarketing Campaigns | WordStream

 

It's a dent into remarketing across the Google advertising network. Just. Be. Relevant.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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What marketers need to know about WhatsApp Business - Econsultancy

What marketers need to know about WhatsApp Business - Econsultancy | The MarTech Digest | Scoop.it
WhatsApp Business is an Android app designed for small businesses. Using the app, businesses can create and manage business profiles, which are like Facebook Pages for WhatsApp. These contain basic information about the business, such as a description, email address, physical address and website URL.

The app also provides messaging tools that enable businesses to more easily communicate with their customers through WhatsApp. These tools include the ability to set up automated greeting and away messages, as well as to define quick replies for common requests.
CYDigital's insight:

What marketers need to know about WhatsApp Business - Econsultancy

 

A bit of a primer.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot | The MarTech Digest | Scoop.it
The Creative Trends Report for 2018 is here -- discover which design trends are predicted for this year.
CYDigital's insight:

Here Are the Top Marketing Design Trends for 2018 [Infographic] - HubSpot

 

FWIW...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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3 Things About Machine Learning Every Marketer Needs to Know - Act-On

3 Things About Machine Learning Every Marketer Needs to Know - Act-On | The MarTech Digest | Scoop.it
Not sure you understand what machine learning is? It can sound a little scary and confusing, but it's not. It's just using data to answer questions.
CYDigital's insight:

3 Things About Machine Learning Every Marketer Needs to Know - Act-On

 

The only item available to the marketer today is machine learning, manifested by predictive analytics.

 

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The State of Video Marketing in 2018 [New Data] - HubSpot

The State of Video Marketing in 2018 [New Data] - HubSpot | The MarTech Digest | Scoop.it
The State of Video Marketing in 2018
1. Video usage is on the rise.
--81% of businesses use video as a marketing tool -- up from 63%, the number reported in our 2017 survey.
--99% of those who already do use video, say they'll continue to do so in 2018.
--65% of those who don't currently use video, say they plan to start in 2018.
2. We watch a lot of video.
3. Marketers rely on video to help them do their jobs.

4. Consumers love video.
5. We love to share.

6. LinkedIn is poised to fly in 2018. Snapchat? Not so much.
CYDigital's insight:

The State of Video Marketing in 2018 [New Data] - HubSpot

 

Additional stats available regarding how marketers rely on video.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer

2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer | The MarTech Digest | Scoop.it
Social media is changing at a rapid pace. Here's our comprehensive social media trends report to help you succeed on social media in 2018.
CYDigital's insight:

2018 Social Media Trends Report: 10 Major Trends to Know in 2018 - Buffer

 

Details when you click through.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer | The MarTech Digest | Scoop.it
We partnered with Product Hunt to bring you the top 20 new social media tools to try in 2018, including their prices, a quick walkthrough, and a review.
CYDigital's insight:

The 20 Best New Social Media Tools to Try in 2018 and How to Use Them - Buffer

 

Please click through for the details.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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10 Charts That Will Change Your Perspective On Artificial Intelligence's Growth - Enterprise Irregulars

10 Charts That Will Change Your Perspective On Artificial Intelligence's Growth - Enterprise Irregulars | The MarTech Digest | Scoop.it
Global revenues from Artificial Intelligence for enterprise applications is projected to grow from $1.62B in 2018 to $31.2B in 2025 attaining a 52.59% CAGR in the forecast period. .
CYDigital's insight:

10 Charts That Will Change Your Perspective On Artificial Intelligence's Growth - Enterprise Irregulars

 

Yes, it's coming, but for us MarTech folks it's not yet soup.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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The US is going to be GDPR compliant before the EU | Smart Insights

The US is going to be GDPR compliant before the EU | Smart Insights | The MarTech Digest | Scoop.it
CYDigital's insight:

The US is going to be GDPR compliant before the EU | Smart Insights

 

I love the excuse "too little time."

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily | The MarTech Digest | Scoop.it
Marketing automation plays an important role in efficient inbound marketing campaigns. It does not, however, work if one’s inbound marketing efforts cannot consistently produce and generate qualified leads.

In order to exponentially multiply sales without exponentially multiplying work, you need to automate. Your marketing automation will only work if it’s done correctly. Bash Foo has transformed marketing automation from a strategy to an art by discovering and understanding the marketing automation needs of each business it serves.

Marketing automation is not a stand-alone fix for generating leads and increasing revenue. It’s a way to magnify what you’re already doing well. That’s how Bash Foo helps small businesses. They implement best practices and automate your campaigns to produce substantial growth.

Marketing automation requires effort and skill. When done correctly, it provides a huge return on investment.

When you’re aligning marketing content with customer needs, then marketing automation becomes a lot easier and a lot more effective.
CYDigital's insight:

Why Your Marketing Automation Isn’t Working and How to Fix It | TippNews Daily

 

Takeaways from the article are curated here.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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New Character Length for Google SERP Snippets & Meta Descriptions - Portent

New Character Length for Google SERP Snippets & Meta Descriptions - Portent | The MarTech Digest | Scoop.it
Google is now saying that the maximum length for a snippet in search results is 320 characters including spaces & snippet features, like the Published Date. I more often recommend a length of 300 characters for a Meta Description. However, other data providers like RankRanger have noted that the new descriptions have yet to exceed 300 characters in the wild and are currently averaging out to only about 230 characters.

Do I need to rewrite all my Meta Descriptions for 320 characters? In a word: No. But while you don’t need to rewrite all your Meta Descriptions this instant, you might want to consider it.
CYDigital's insight:

New Character Length for Google SERP Snippets & Meta Descriptions - Portent

 

And if you want to know why, click through. But you many want to revisit your Meta Descriptions.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Best Software Companies in 2018 | G2 Crowd

Best Software Companies in 2018 | G2 Crowd | The MarTech Digest | Scoop.it
G2 Crowd’s list of the Best Software Companies for 2018, based on data from real users & real reviews. See the top 100 Software Companies determined by feedback from those who know software companies best-their customers. Plus, G2 Crowd gives the Top 50 software companies segmented by company size.
CYDigital's insight:

Best Software Companies in 2018 | G2 Crowd

 

It's a Top 100 list, crowdsourced.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week

Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week | The MarTech Digest | Scoop.it
Marketers are facing a “challenging” 2018 as tepid economic forecasts and a “loss of momentum” caused marketing budget growth to slow to its lowest rate for almost two years in the final quarter of 2017.

According to the IPA’s quarterly Bellwether report, 23.9% of marketers surveyed said they increased their budgets in the last three months of the year in an effort to support brands, help new product launches or in response to greater competition. However, cost pressures, client caution and ongoing economic uncertainty caused 15.2% to cut their budgets.

While the resulting net balance of +8.6 marks five straight years of budget increases for the marketing industry, it is down from the +9.9% figure in the previous quarter and the lowest net balance score since Q3 2016.
CYDigital's insight:

Marketing budget growth slows as marketers face ‘challenging’ 12 months - Marketing Week

 

Lots of revisions, even with a corporate tax reduction.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Blockchain startup Rouge & the future of digital marketing - The Merkle

Blockchain startup Rouge & the future of digital marketing - The Merkle | The MarTech Digest | Scoop.it
Whilst blockchain technology is not ready to deliver many of the promised use-cases, the coupon market is actually a use-case, where blockchain technology makes sense and can already make a difference – with the solution developed by Rouge Network.

--Unique coupons: The use by date is coded into the coupon, so expired coupons will no longer exist online. Say goodbye to “this coupon is no longer valid.”
--End of fake coupons: A coupon generated from the Rouge blockchain platform becomes a unique digital object that cannot be replicated, and can only be used once.
--Trackable online coupons: The platform based on smart contracts and Ethereum’s public ledger will also make coupons easier and cheaper to manage, providing more accurate information on a coupons’ status.
--E-Commerce 3.0: Additionally, with the Rouge platform, coupons can be re-sold on to a secondary market. Customers can share a promotional deal they have received for their loyalty to a trading place where new customers exist, giving coupons added value, and making the coupon experience easier to share, and a much more fun and reliable experience.
CYDigital's insight:

Blockchain startup Rouge & the future of digital marketing - The Merkle

 

This is just the start. Everything we do in marketing is transactional, and can be the basis for an ICO.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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What will drive M&A in the adtech and martech sector in 2018? - The Drum

What will drive M&A in the adtech and martech sector in 2018? - The Drum | The MarTech Digest | Scoop.it
Privacy implementations imposed by some of the industry’s largest tech brands, plus the European Union’s upcoming Genuine Data Protection Regulations (GDPR), as well as a desire among aspirant platform providers to rival market leaders are likely to drive mergers and acquisitions (M&A) in 2018.

Some industry sources report that these factors have already started to take effect, with a number of adtech and martech M&A transactions taking place in the latter part of 2017 deemed as preemptive measures to ward off competitive and regulatory headwinds.

Terrence Kawaja, co-founder and chief executive of investment bank Luma Partners, points to his outfit’s recent market report which demonstrates that the total number of M&A deals in the US digital media sector between 2016 and 2017 rose from 236 to 252. Although the group also points out the absence of deals during the surveyed that were in excess of a billion dollars, this is compared to six the previous year.
CYDigital's insight:

What will drive M&A in the adtech and martech sector in 2018? - The Drum

 

The surprise is that GDPR will drive consolidation, but the explanation makes sense.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Use SlideShare for Lead Gen With E-Books - MarketingProfs

How to Use SlideShare for Lead Gen With E-Books - MarketingProfs | The MarTech Digest | Scoop.it
SlideShare offers built-in lead forms as a paid feature, and users can integrate these forms directly with a marketing automation platform, such as Marketo. This feature is available to business accounts, allowing users to choose the "Collect Leads" option for each SlideShare they upload. (SlideShare has a great guide on paid options.)

Depending on your audience and offering, paying for leads on SlideShare might be worth it. However, in my experience, the lead quality can be highly variable, and I've found the paid options to be more expensive and less useful than other channels.


So, how can you use SlideShare for lead-gen while maintaining your budget and your lead quality standards?

Read on for real-world examples.
CYDigital's insight:

How to Use SlideShare for Lead Gen With E-Books - MarketingProfs

 

This great article covers a unique combination: SlideShare + Ebooks. Hard to make an Ebook? Nope! Go here: https://designrr.io/ 

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Salesfusion Redefines Marketing Automation with Salesfusion 12

Salesfusion Redefines Marketing Automation with Salesfusion 12 | The MarTech Digest | Scoop.it
Salesfusion announced the launch of Salesfusion 12, the next evolution in marketing automation. Salesfusion 12 delivers a high-performance platform with the easiest-to-use campaign creation tools, including a new Landing Page Builder and Advanced Analytics. Changing the status quo in the industry, the new solution is the only platform to include powerful business intelligence tools for the data-driven marketer to easily measure and report marketing's success.

With seven native CRM integrations including Bullhorn, NetSuite, Microsoft Dynamics, Salesforce, Infor, Sugar and Sage, Salesfusion 12 expands the deep integration to include custom objects in both Microsoft Dynamics CRM and Salesforce. Additionally, it has deepened the connectivity with Bullhorn as well as integrating to Campaigns in Salesforce, Infor and Microsoft Dynamics.
CYDigital's insight:

Salesfusion Redefines Marketing Automation with Salesfusion 12

 

FYI...

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs | The MarTech Digest | Scoop.it
The truth is, startups tend to be riskier. Note, I said riskier market leaders can fail too). But, by the numbers, only 10% of startups make it, so there's always the concern that the company will fold. And what will happen if it does? Pushing all your data to a Cloud technology startup only to find out it's filing for bankruptcy and you have 48 hours to get all your data out of there... is inconvenient, to say the least.

On the flip side, startups do have their advantages. For one thing, they're much more likely to adjust and update product road maps to meet your specific needs. We can't say the same about some of the huge SaaS empires out there. And the obvious reason you might choose an "off brand" martech solution is, simply, that they tend to be cheaper.

So, balance risk and reward. Where can you afford to go cheap? Where should you dish out a little extra money?
CYDigital's insight:

How to Evaluate the Company Behind the Martech Solution (and Why That's Critical) - MarketingProfs

 

Vendor viability is always a part of the decision-making process. If the marketer has any concerns, then see the IT pros.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce | The MarTech Digest | Scoop.it
Is it possible to design the perfect popup? One so fiercely potent that people just can’t refuse to convert? The answer is YES, if you use my blueprint for the perfect popup design.
CYDigital's insight:

A Blueprint for the Perfect Popup: Structured Design for Unstructured Marketers - Unbounce

 

BTW: Unbounce's pop-ups are a great add-on to their excellent product.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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AI, Predictive Content, and the Customer Experience - Kapost

What does “predictive content” mean? Simply enough, it predicts what type of content is shown to each individual to make the most of every interaction. Predictive content relies on the uses of machine learning (ML) and predictive analytics to automatically put the most relevant content in front of each person across web, mobile, and email channels.

Based on market research, marketing and AI are still trying to find a balance. In a 2016 B2B Gallup report, 71% of consumers are uninterested or disengaged and 60% of B2B customers just don’t care about brand relationships. Instead, they prefer authentic human interaction. So AI may be filtering for relevant content, but is it really engaging the consumer?


As AI and consumer relationships try to weave themselves together seamlessly, one thing keeps getting in the way: the consumer’s desire for authenticity. It’s not about how often one sees content or how many followers people have on any given social network; it’s about the authenticity of the content and how brands engage with their followers in meaningful ways.
CYDigital's insight:

AI, Predictive Content, and the Customer Experience - Kapost

 

So long as the content meets the needs of the reader, all is well.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday | The MarTech Digest | Scoop.it
Broad and unusable volume ranges, misalignment with other Google tools, and conflating similar yet distinct keywords — these are just a few of the serious issues that make relying on AdWords search volume data alone so dangerous. In this edition of Whiteboard Friday, we discuss those issues and offer a few alternatives for more accurate volume data.
CYDigital's insight:

Why Google AdWords' Keyword Volume Numbers Are Wildly Unreliable - Whiteboard Friday

 

You know it, I know it, now Rand tells you why.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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Why zero-based budgeting makes sense again | McKinsey & Company

Why zero-based budgeting makes sense again | McKinsey & Company | The MarTech Digest | Scoop.it
ZBB is designed to scrutinize every dollar. In a low-growth environment, it’s easy to see why keeping costs down would be especially attractive. But the fundamentals of P’s & L’s have largely been ever thus, and today’s ZBB renaissance comes from more than just typical margin forces at work. In fact, the current climate of disruption is unique because it has brought a heightened scrutiny about which business models make the most sense (even when that means a dramatic shift from the company’s traditional focus) and how resources should be allocated to best effect. Decisions must be made faster, results are expected more rapidly, and performance details are laid bare to a broader audience than ever before.

Leaders should turn human biases into a force for positive change: present ZBB not as a loss but as a gain; make ZBB the path of least resistance; and tap the power of transparency. Add to that, as well, the very human preference for order above chaos—now addressable through powerful, intuitive digital tools that simplify, expedite, and put everyone on the same budgetary page—and the likelihood for success is even greater.

But to really drive the changes home, organizations must build a cost culture—which means, in turn, that additional measures are critical.  A crucial step is to align compensation with ZBB conviction. We’ve found that rewarding high-performing business leaders—with both hard and soft incentives aligned to controllable performance elements—is essential. 
CYDigital's insight:

Why zero-based budgeting makes sense again | McKinsey & Company

 

It always makes sense, especially considering the impact from dynamic marketing technology changes.

 

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A Change to the News Feed - Facebook Posting from Mark Zuckerberg

"The research shows that when we use social media to connect with people we care about, it can be good for our well-being. We can feel more connected and less lonely, and that correlates with long term measures of happiness and health. On the other hand, passively reading articles or watching videos -- even if they're entertaining or informative -- may not be as good.

 

Based on this, we're making a major change to how we build Facebook. I'm changing the goal I give our product teams from focusing on helping you find relevant content to helping you have more meaningful social interactions.

 

We started making changes in this direction last year, but it will take months for this new focus to make its way through all our products. The first changes you'll see will be in News Feed, where you can expect to see more from your friends, family and groups."

CYDigital's insight:

A Change to the News Feed - Facebook Posting from Mark Zuckerberg

 

It's a change for the better for the user, not so much for the marketer. Give it time.

 

This news comes to you compliments of marketingIO.com. #MarTech #DigitalMarketing

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