The LinkedIn Guru Edition for Brands
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The LinkedIn Guru Edition for Brands
Curated Intel on how to create value for your brand and organization utilizing LinkedIn as a Social Network Platform.
Curated by Jan Friman
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LinkedIn May Have Just Designed the Ultimate B-to-B Banner

LinkedIn May Have Just Designed the Ultimate B-to-B Banner | The LinkedIn Guru Edition for Brands | Scoop.it
Business-to-business advertising is fairly boring. It’s a lot of lead generation forms (often for companies specializing in lead generation) or banners pumping up some white paper or industry-specific acronym otherwise only found in alphabet soup.
Jan Friman's insight:

'Content Advertising' might just be the next big thing on LinkedIn... ;)

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LinkedIn 101: A Guide to Analyticsblur Group | blur Group

LinkedIn 101: A Guide to Analyticsblur Group | blur Group | The LinkedIn Guru Edition for Brands | Scoop.it
For anyone using LinkedIn as a B2B company page, group owners have the opportunity to garner analytical insights by group growth, demographics, and
Jan Friman's insight:

As a B2B brand one of the key purposes of a LinkedIn Brand presence is to gain Analytics from your followers and readers. Use this as a key development strategy for your Lead Generation work.

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3 Lead Generating LinkedIn Features to Capitalize On

3 Lead Generating LinkedIn Features to Capitalize On | The LinkedIn Guru Edition for Brands | Scoop.it
LinkedIn boasts a visitor-to-lead conversion rate 277% more effective than Facebook and Twitter. Capitalize on this with these lead generating features.
Jan Friman's insight:

Dive deeper into the topic of Lead Generation on LinkedIn.

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Want to Create an Award-Winning LinkedIn Company Page? - Hirevue

Want to Create an Award-Winning LinkedIn Company Page? - Hirevue | The LinkedIn Guru Edition for Brands | Scoop.it
Jan Friman's insight:
What Golden Nuggets Can You Use From This Post?
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Company Pages | LinkedIn

See how LinkedIn Company Pages can help you showcase your brand and connect with your target audience.
Jan Friman's insight:
The obvious page to Start your LinkedIn journey as a Brand Manager: Company Pages on LinkedIn
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B2B Social Media requires a team effort between marketing and sales

B2B Social Media requires a team effort between marketing and sales | The LinkedIn Guru Edition for Brands | Scoop.it
Here's how to get marketing and sales working together to make the most of B2B Social Media - particularly Twitter and LinkedIn
Jan Friman's insight:

Integrating LinkedIn in your brands CRM strategy can prove to be a smart decission.

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LinkedIn for Business - Raymond Le Blanc

LinkedIn for Business - Raymond Le Blanc | The LinkedIn Guru Edition for Brands | Scoop.it
LinkedIn for Business: LinkedIn has long been the most business-oriented social network. Originally biased towards professional males and job seekers ..
Jan Friman's insight:

Make sure you've got validated reasons for a brand presence on LinkedIn. Connect the purpose of your presence with your business goals!

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5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner

5 Creative Ways to Use LinkedIn Company Pages | Social Media Examiner | The LinkedIn Guru Edition for Brands | Scoop.it
LinkedIn Company Pages: Here's how a number of larger brands are creatively using their LinkedIn company pages, and some of them are doing cool things.
Jan Friman's insight:

Finding Talent and Creating Leads are useful areas to cover for an Entrepreneur. Creating a Company Page on LinkedIn can prove valuable in this quest if managed correctly. Here are some hints from the Socialmedia Examiner.

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LinkedIn Profile Optimization - Social Media Strategy | OMI Blog

LinkedIn Profile Optimization - Social Media Strategy | OMI Blog | The LinkedIn Guru Edition for Brands | Scoop.it
Find out how to optimize your LinkedIn profile with the most recent round of business page changes.
Jan Friman's insight:
Inspiration how others do is a good start. Put the Intel that is most relevant for your own brand and organization on the table. Then evaluate what creates value to the core audience of your LI stream.
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