The Lawlor Group
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The Lawlor Group
Leading highered market research, strategic brand management, and marketing consultancy serving colleges & universities
Curated by John T. Lawlor
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A wake-up call for PR’s Baby Boomers | Articles | Home

A wake-up call for PR’s Baby Boomers | Articles | Home | The Lawlor Group | Scoop.it
A recent study revealed a stark generation gap in the public relations industry. A Boomer says it’s time to get out of the way.
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Editorial: College reformers look to proficiency

Editorial: College reformers look to proficiency | The Lawlor Group | Scoop.it
In and around Minnesota higher education, a sense has been building that major changes are needed (STRIB editorial: College reformers look to proficiency http://t.co/6k5w978g #gainful learning #highered...)...
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9 Triggers for a Higher Ed Website Redesign

A discussion of nine factors that can influence a redesign of a college's or universitiy's website.
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Colleges Turn to Crowd-Sourcing Courses

Colleges Turn to Crowd-Sourcing Courses | The Lawlor Group | Scoop.it
Colleges are building global student bodies and trying to create models for massive open online courses, or MOOCs.
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What Coca Cola Can Teach Us about Content Marketing | Social Media Today

What Coca Cola Can Teach Us about Content Marketing | Social Media Today | The Lawlor Group | Scoop.it
  If you want to be successful in your content marketing endeavours, you will need to look at the brands that are utilising it effectively. I can’t think of a better example than Coca Cola.
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